The Smart Communications Podcast

Episode 80: How does strategic planning impact communications?

February 10th, 2021  |  13 mins 51 secs

How does strategic planning impact communications? Listen to this podcast to learn about developing communications in connection to a bigger organizational vision.

Episode 79: How do we communicate without communications staff?

January 27th, 2021  |  14 mins 19 secs

nonprofit, nonprofit communications

Sarah Durham speaks with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages without a communications staff in this re-run of one of our most popular podcasts.

Episode 78: Marketing versus communications: what's the difference?

January 13th, 2021  |  22 mins 31 secs

communications, marketing, nonprofit

Should marketing and communications be separate departments? Sarah Durham sits down with marketing and communications expert Samantha Campbell to examine the difference.

Episode 77: How can your values help during challenging times?

December 16th, 2020  |  20 mins 24 secs

nonprofit, values

These are uncertain times for nonprofits. Join Sarah Durham and NTEN's CEO, Amy Sample-Ward, for a conversation about how NTEN uses their values to communicate tough news, pivot when things change, and more.

Episode 76: How do you convert crisis donors into regular givers?

December 9th, 2020  |  22 mins 54 secs

donors, nonprofit

Sarah Durham and Farra Trompeter chat about the best ways to engage first-time donors who responded during a moment of crisis and transform them into regular givers.

Episode 75: Do robots make bad fundraisers?

November 25th, 2020  |  18 mins 20 secs

fundraising, nonprofit

Do robots make bad fundraisers? This episode of the Smart Communications Podcast examines ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers- while keeping it human and effective.

Episode 74: What tagline works??

November 11th, 2020  |  17 mins 11 secs

branding, nonprofit

A good tagline can inspire you to think, feel, maybe even react. This episode breaks down the three structures to follow that can strengthen your organization’s brand strategy.

Episode 73: How do you tackle a daunting project?

October 28th, 2020  |  11 mins 42 secs

nonprofit, project management

How do you tackle a daunting project? This episode of the Smart Communications Podcast offers a roadmap for how you can approach big initiatives and tips on how to get started.

Episode 72: What is strategy? A refresher.

October 14th, 2020  |  13 mins 17 secs

nonprofit, nonprofit strategy

This rerun of the Smart Communications podcast offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a nonprofit communications perspective.

Episode 71: What are the barriers to effective communications?

September 28th, 2020  |  13 mins 45 secs

nonprofit, nonprofit communications

In this episode, Sarah Durham examines the common obstacles that make it harder for nonprofits to communicate.

Episode 70: Are events and galas still effective? Let’s revisit.

September 16th, 2020  |  14 mins 5 secs

fundraising, galas, nonprofit

To gala or not to gala. In this podcast replay, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas as a fundraising vehicle.

Episode 69: Where do nonprofits go wrong with communications?

September 2nd, 2020  |  21 mins 14 secs

nonprofit, nonprofit communications

Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, discusses how to make nonprofit communications strategy passionate and impactful.

Episode 67: How do you build sustainable momentum into your communications?

August 19th, 2020  |  17 mins 53 secs

accountability, brand elements, communications, nonprofit, sustainable momentum

Sarah Durham discusses common challenges to nonprofits generating sustainable momentum in their communications and offers ways to address them using six key brand elements.

Episode 54: How do you ask for a really, really, really big donation?

August 5th, 2020  |  15 mins 28 secs

communications, donation, giving, nonprofit

Sarah Durham and Eric Javier tell us the best way to get that transformational donation for your nonprofit.

Episode 68: Why is a clear voice important for nonprofits?

July 22nd, 2020  |  15 mins 30 secs

audiences, branding, communications, donors, nonprofit, nonprofit branding

Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.

Episode 56: How can you make your website friendlier and more accessible?

July 8th, 2020  |  11 mins 44 secs

accessibility, branding, communications, content, inclusive, nonprofit, website

Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.