How can you update an iconic brand?

Episode 94 · August 26th, 2021 · 20 mins 59 secs

About this Episode

A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.