The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “branding”.
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Episode 163: When and how should you share branding work in development?
June 12th, 2024 | 16 mins 58 secs
branding, nonprofit
Listen in and get advice about who and when to share nonprofit branding concepts and four key questions to ask when you do seek feedback.
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Episode 162: What is the smallest viable audience for nonprofits?
May 29th, 2024 | 18 mins 48 secs
audiences, branding, nonprofit
Learn why a nonprofit should adopt a more focused approach to audiences and what it looks like in practice.
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Episode 154: How can you deliver the right message to the right audience?
February 7th, 2024 | 18 mins 48 secs
branding, messaging, nonprofit
Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.
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Episode 134: Does the nonprofit sector need to rebrand itself?
April 12th, 2023 | 14 mins 40 secs
branding, nonprofit, podcast
The nonprofit sector is about more than passion-led missions. Learn how the portrayal of the nonprofit sector can be misleading and how the power of perspective and language can improve its impact.
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Episode 120: How can you engage your community in your brand?
September 14th, 2022 | 15 mins 6 secs
branding, communications, community, nonprofit
Who is involved in building your brand now, and who needs to be involved in the future, to advance your nonprofit’s mission? Learn why and how to involve the community most impacted by your work in how you communicate.
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Episode 117: How does branding make things easier?
July 20th, 2022 | 14 mins 25 secs
branding, communications, fundraising, nonprofit, podcast
Learn more about how branding gives nonprofits the tools to communicate more clearly and makes fundraising easier and how one organization’s new brand infuses their commitment to equity and more.
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Episode 104: How can you embrace the challenges of changing your name?
January 19th, 2022 | 15 mins 2 secs
branding, brands, nonprofit
Learn more about what a good name can do for organizations–and how to navigate the process of changing it in the episode of the Smart Communications Podcast.
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Episode 98: How can you build inclusive processes in branding and beyond?
October 20th, 2021 | 15 mins 50 secs
branding, equity, nonprofit, participation
Farra Trompeter talks with Dr. Renee Rubin Ross, founder of The Ross Collective, about how you can build inclusive conversations and ways to meaningfully engage your team and community in branding.
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Episode 94: How can you update an iconic brand?
August 26th, 2021 | 20 mins 59 secs
branding, nonprofit
Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.
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Episode 90: How can you leverage your brand to connect with your community?
June 30th, 2021 | 26 mins 6 secs
branding, community, nonprofit
How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.