The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying items 1-10 of 37 in total of The Smart Communications Podcast with the tag "branding".
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Episode 201: How do you approach rebranding a 100 year old nonprofit?
December 16th, 2025 | 19 mins 37 secs
brand equity, branding, communications, nonprofit, podcast, rebrand
Discover how a 100-year-old community foundation approached a full rebrand, refreshing their identity to engage new audiences.
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Episode 199: How can you find the best parts of your brand?
November 12th, 2025 | 29 mins 58 secs
branding, nonprofit, podcast, strategy
Explore how nonprofits can uncover what makes their brand shine, and decide when it’s time to rebrand, refresh, or raise awareness.
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Episode 189: How can you get more out of your rebrand?
June 25th, 2025 | 13 mins 16 secs
branding, communications, nonprofit, podcast, rebranding
Rebranding doesn’t stop at the launch. Learn practical tips to activate, maintain, and evolve your nonprofit’s brand with intention and care.
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Episode 187: How can you shape your AI brand footprint?
May 29th, 2025 | 18 mins 32 secs
ai, brand footprint, branding, communications, nonprofit, podcast
Learn more about what AI says about your nonprofit brand and ways to leverage ChatGPT, Google search, analytics, and more.
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Episode 163: When and how should you share branding work in development?
June 12th, 2024 | 16 mins 58 secs
branding, nonprofit
Listen in and get advice about who and when to share nonprofit branding concepts and four key questions to ask when you do seek feedback.
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Episode 162: What is the smallest viable audience for nonprofits?
May 29th, 2024 | 18 mins 48 secs
audiences, branding, nonprofit
Learn why a nonprofit should adopt a more focused approach to audiences and what it looks like in practice.
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Episode 154: How can you deliver the right message to the right audience?
February 7th, 2024 | 18 mins 48 secs
branding, messaging, nonprofit
Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.
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Episode 134: Does the nonprofit sector need to rebrand itself?
April 12th, 2023 | 14 mins 40 secs
branding, nonprofit, podcast
The nonprofit sector is about more than passion-led missions. Learn how the portrayal of the nonprofit sector can be misleading and how the power of perspective and language can improve its impact.
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Episode 120: How can you engage your community in your brand?
September 14th, 2022 | 15 mins 6 secs
branding, communications, community, nonprofit
Who is involved in building your brand now, and who needs to be involved in the future, to advance your nonprofit’s mission? Learn why and how to involve the community most impacted by your work in how you communicate.
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Episode 117: How does branding make things easier?
July 20th, 2022 | 14 mins 25 secs
branding, communications, fundraising, nonprofit, podcast
Learn more about how branding gives nonprofits the tools to communicate more clearly and makes fundraising easier and how one organization’s new brand infuses their commitment to equity and more.