The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “branding”.
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Episode 134: Does the nonprofit sector need to rebrand itself?
April 12th, 2023 | 14 mins 40 secs
branding, nonprofit, podcast
The nonprofit sector is about more than passion-led missions. Learn how the portrayal of the nonprofit sector can be misleading and how the power of perspective and language can improve its impact.
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Episode 120: How can you engage your community in your brand?
September 14th, 2022 | 15 mins 6 secs
branding, communications, community, nonprofit
Who is involved in building your brand now, and who needs to be involved in the future, to advance your nonprofit’s mission? Learn why and how to involve the community most impacted by your work in how you communicate.
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Episode 117: How does branding make things easier?
July 20th, 2022 | 14 mins 25 secs
branding, communications, fundraising, nonprofit, podcast
Learn more about how branding gives nonprofits the tools to communicate more clearly and makes fundraising easier and how one organization’s new brand infuses their commitment to equity and more.
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Episode 104: How can you embrace the challenges of changing your name?
January 19th, 2022 | 15 mins 2 secs
branding, brands, nonprofit
Learn more about what a good name can do for organizations–and how to navigate the process of changing it in the episode of the Smart Communications Podcast.
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Episode 98: How can you build inclusive processes in branding and beyond?
October 20th, 2021 | 15 mins 50 secs
branding, equity, nonprofit, participation
Farra Trompeter talks with Dr. Renee Rubin Ross, founder of The Ross Collective, about how you can build inclusive conversations and ways to meaningfully engage your team and community in branding.
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Episode 94: How can you update an iconic brand?
August 26th, 2021 | 20 mins 59 secs
branding, nonprofit
Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.
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Episode 90: How can you leverage your brand to connect with your community?
June 30th, 2021 | 26 mins 6 secs
branding, community, nonprofit
How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.
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Episode 74: What tagline works??
November 11th, 2020 | 17 mins 11 secs
branding, nonprofit
A good tagline can inspire you to think, feel, maybe even react. This episode breaks down the three structures to follow that can strengthen your organization’s brand strategy.
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Episode 68: Why is a clear voice important for nonprofits?
July 22nd, 2020 | 15 mins 30 secs
audiences, branding, communications, donors, nonprofit, nonprofit branding
Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.
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Episode 56: How can you make your website friendlier and more accessible?
July 8th, 2020 | 11 mins 44 secs
accessibility, branding, communications, content, inclusive, nonprofit, website
Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.