The Smart Communications Podcast
136 episodes of The Smart Communications Podcast since the first episode, which aired on April 2nd, 2018.
Episode 137: What can branding really do for your org?
May 24th, 2023 | 19 mins 40 secs
brands, nonprofit, podcast
Learn what led the Center for Constitutional Rights to pursue a rebrand and the impact their brand strategy and new brand identity had more than five years after rolling it out.
Episode 136: How can we bring radical honesty to communications?
May 10th, 2023 | 28 mins 42 secs
communications, nonprofit, podcast
Is your storytelling full of toxic positivity or genuine transparency? Learn about bringing radical honesty to your communications and tips for integrating it into your nonprofit's messaging.
Episode 135: What does it actually mean to show up as a "good" board member?
April 26th, 2023 | 24 mins 31 secs
board, nonprofit, podcast, teams
Learn the indicators of a “good” board member, and get questions you should ask to make sure it’s a good fit for both the individual and the nonprofit organization.
Episode 134: Does the nonprofit sector need to rebrand itself?
April 12th, 2023 | 14 mins 40 secs
branding, nonprofit, podcast
The nonprofit sector is about more than passion-led missions. Learn how the portrayal of the nonprofit sector can be misleading and how the power of perspective and language can improve its impact.
Episode 133: How can you center community in your communications?
March 29th, 2023 | 34 mins 6 secs
community, nonprofit communications
Learn tips for analyzing and better understanding the sources of your nonprofit's support and principles for communicating in a more inclusive and community-centric way.
Episode 132: What can messaging do for your organization?
March 15th, 2023 | 18 mins 46 secs
communications, nonprofit, podcast, values
Strong internal communications can lead to better external communications. Get examples of how to engage your team in using your vision, mission, values, and messaging as you communicate to others.
Episode 131: What are the latest nonprofit communications trends?
March 1st, 2023 | 19 mins 14 secs
communications, nonprofit, podcast, strategy
What models could add structure to your communications team? What trends might strengthen your nonprofit's communications? Tune in for tips and insights based on what works for most organizations.
Episode 130: How should you evolve your approach to digital marketing?
February 15th, 2023 | 16 mins 51 secs
donors, marketing, nonprofit, podcast, strategy
Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics.
Episode 129: How can development and communications teams work better together?
February 1st, 2023 | 23 mins 39 secs
communications, fundraising, nonprofit, podcast
What are the best structures and guidelines to strengthen your internal communications and outreach? Tune in for examples and tips to sync up efforts and help your nonprofit connect with others.
Episode 128: How can you stop the spread of so many sub-brands?
January 18th, 2023 | 22 mins 18 secs
nonprofit, podcast, strategy, sub-brands
Farra Trompeter and Claire Taylor Hansen explore why brands need a clear organizational structure to connect sub-brands and how you can explore brand architecture at your nonprofit.
Episode 127: How can you build a strong relationship with a consultant?
January 4th, 2023 | 23 mins 34 secs
consultant, nonprofit, podcast, teams
Make sure it’s a fit when selecting and working with a consultant, whether that be in branding, fundraising, communications, or website development.
Episode 126: How can you make the case with funders to invest in staff?
December 14th, 2022 | 20 mins 56 secs
campaign, fundraising, nonprofit, podcast
Make the case for investing in your staff. Get tips on how to persuade funders that funding the staff of your organization strengthens your ability to deliver programs, conduct outreach, and accomplish your mission.
Episode 125: How can you manage burnout and fatigue as a communications professional?
November 30th, 2022 | 28 mins 35 secs
burnout, nonprofit, podcast, teams
How does burnout impact you and your co-workers? Discover ways to help prevent burnout and give space for grace with yourself and your colleagues.
Episode 124: Why should you try new approaches in your donor communications?
November 9th, 2022 | 23 mins 3 secs
campaign, communications, fundraising, nonprofit, podcast
Is your org questioning how it raises money & communicates w/ donors? Listen to this podcast for tips on how to challenge the status quo, including community-centric fundraising insights & strategies.
Episode 123: How can you get donors to give again?
October 26th, 2022 | 22 mins 18 secs
campaigns, donors, fundraising, nonprofit, podcast
What motivates people to give? How can you use communications to engage donors? Learn about the benefits of building a strong monthly giving program for your nonprofit.
Episode 122: How should you rethink your approach to strategic planning?
October 12th, 2022 | 15 mins 34 secs
campaigns, nonprofit, podcast, strategic planning
Learn about embracing a big vision while also providing more room to adapt and be flexible when approaching your strategic plan.