How can you deliver the right message to the right audience?

Episode 154 · February 7th, 2024 · 18 mins 48 secs

About this Episode

What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.