The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “branding”.
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Episode 74: What tagline works??
November 11th, 2020 | 17 mins 11 secs
branding, nonprofit
A good tagline can inspire you to think, feel, maybe even react. This episode breaks down the three structures to follow that can strengthen your organization’s brand strategy.
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Episode 68: Why is a clear voice important for nonprofits?
July 22nd, 2020 | 15 mins 30 secs
audiences, branding, communications, donors, nonprofit, nonprofit branding
Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.
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Episode 56: How can you make your website friendlier and more accessible?
July 8th, 2020 | 11 mins 44 secs
accessibility, branding, communications, content, inclusive, nonprofit, website
Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.
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Episode 65: What happens when people think they know your organization but they don’t?
May 27th, 2020 | 20 mins 58 secs
brand perceptions, branding, ms foundation, nonprofit, nonprofit communications
Sarah Durham and Teresa Younger discuss shifting brand perceptions.
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Episode 57: What should your nonprofit’s communications really achieve?
January 22nd, 2020 | 6 mins 47 secs
branding, communications, mission, nonprofit, privacy, teams
Sarah Durham’s new book, The Nonprofit Communications Engine, explains what nonprofit communications teams can actually deliver and what they need to be successful.
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Episode 28: How can you facilitate better internal communications?
January 30th, 2019 | 18 mins 15 secs
brand, brand ambassador, branding, cpc, internal communications, nonprofit brand, nonprofit communications, wayne ho
For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that.
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Episode 20: How do you get affiliates to speak with one voice?
October 17th, 2018 | 14 mins 43 secs
apda, branding, nonprofit branding, nonprofit brands, nonprofit communications
Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook.
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Episode 18: Should you fire that lousy board member?
September 19th, 2018 | 11 mins 41 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
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Episode 17: How can you facilitate great internal communications?
September 5th, 2018 | 15 mins 6 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.
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Episode 16: Should nonprofits rebrand when overhauling their websites?
August 22nd, 2018 | 7 mins 15 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more.