The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying Episode 11 - 20 of 35 in total of The Smart Communications Podcast with the tag “branding”.
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Episode 94: How can you update an iconic brand?
August 26th, 2021 | 20 mins 59 secs
branding, nonprofit
Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.
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Episode 90: How can you leverage your brand to connect with your community?
June 30th, 2021 | 26 mins 6 secs
branding, community, nonprofit
How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.
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Episode 74: What tagline works??
November 11th, 2020 | 17 mins 11 secs
branding, nonprofit
A good tagline can inspire you to think, feel, maybe even react. This episode breaks down the three structures to follow that can strengthen your organization’s brand strategy.
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Episode 68: Why is a clear voice important for nonprofits?
July 22nd, 2020 | 15 mins 30 secs
audiences, branding, communications, donors, nonprofit, nonprofit branding
Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.
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Episode 56: How can you make your website friendlier and more accessible?
July 8th, 2020 | 11 mins 44 secs
accessibility, branding, communications, content, inclusive, nonprofit, website
Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.
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Episode 65: What happens when people think they know your organization but they don’t?
May 27th, 2020 | 20 mins 58 secs
brand perceptions, branding, ms foundation, nonprofit, nonprofit communications
Sarah Durham and Teresa Younger discuss shifting brand perceptions.
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Episode 57: What should your nonprofit’s communications really achieve?
January 22nd, 2020 | 6 mins 47 secs
branding, communications, mission, nonprofit, privacy, teams
Sarah Durham’s new book, The Nonprofit Communications Engine, explains what nonprofit communications teams can actually deliver and what they need to be successful.
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Episode 28: How can you facilitate better internal communications?
January 30th, 2019 | 18 mins 15 secs
brand, brand ambassador, branding, cpc, internal communications, nonprofit brand, nonprofit communications, wayne ho
For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that.
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Episode 20: How do you get affiliates to speak with one voice?
October 17th, 2018 | 14 mins 43 secs
apda, branding, nonprofit branding, nonprofit brands, nonprofit communications
Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook.
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Episode 18: Should you fire that lousy board member?
September 19th, 2018 | 11 mins 41 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.