The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “branding”.
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Episode 56: How can you make your website friendlier and more accessible?
July 8th, 2020 | 11 mins 44 secs
accessibility, branding, communications, content, inclusive, nonprofit, website
Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.
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Episode 65: What happens when people think they know your organization but they don’t?
May 27th, 2020 | 20 mins 58 secs
brand perceptions, branding, ms foundation, nonprofit, nonprofit communications
Sarah Durham and Teresa Younger discuss shifting brand perceptions.
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Episode 57: What should your nonprofit’s communications really achieve?
January 22nd, 2020 | 6 mins 47 secs
branding, communications, mission, nonprofit, privacy, teams
Sarah Durham’s new book, The Nonprofit Communications Engine, explains what nonprofit communications teams can actually deliver and what they need to be successful.
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Episode 28: How can you facilitate better internal communications?
January 30th, 2019 | 18 mins 15 secs
brand, brand ambassador, branding, cpc, internal communications, nonprofit brand, nonprofit communications, wayne ho
For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that.
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Episode 20: How do you get affiliates to speak with one voice?
October 17th, 2018 | 14 mins 43 secs
apda, branding, nonprofit branding, nonprofit brands, nonprofit communications
Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook.
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Episode 18: Should you fire that lousy board member?
September 19th, 2018 | 11 mins 41 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
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Episode 17: How can you facilitate great internal communications?
September 5th, 2018 | 15 mins 6 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.
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Episode 16: Should nonprofits rebrand when overhauling their websites?
August 22nd, 2018 | 7 mins 15 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more.
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Episode 15: How do you articulate your community’s values?
August 8th, 2018 | 15 mins 54 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.
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Episode 14: Can we engage audiences with YouTube Live?
August 1st, 2018 | 10 mins 28 secs
brand personality, brand strategy, branding, communications, core values, digital marketing, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, strategy, values, word choice, words, youtube, youtube live
Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.