The Smart Communications Podcast
Episode Archive
Episode Archive
170 episodes of The Smart Communications Podcast since the first episode, which aired on April 2nd, 2018.
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Episode 59: Should your logo stand out or fit in?
April 15th, 2020 | 12 mins 16 secs
communications, design, logo, nonprofit
Sarah Durham and Sandy Zimmerman discuss the sweet spot for your organization’s logo.
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Episode 63: How should your organization navigate communications during COVID-19?
April 1st, 2020 | 4 mins 59 secs
communications, coronavirus, covid, covid19, fundraise, fundraising, nonprofit
Here are some quick tips and resources to support nonprofits during the COVID-19 crisis.
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Episode 58: Interviews, focus groups, or surveys: which should you use?
March 18th, 2020 | 24 mins 9 secs
audience, communications, interviews, nonprofit, research, surveys
How does your brand resonate with your participants? Learn how you can conduct your own research using interviews, focus groups, and surveys with Sarah Durham and Laura Fisher.
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Episode 57: What should your nonprofit’s communications really achieve?
January 22nd, 2020 | 6 mins 47 secs
branding, communications, mission, nonprofit, privacy, teams
Sarah Durham’s new book, The Nonprofit Communications Engine, explains what nonprofit communications teams can actually deliver and what they need to be successful.
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Episode 55: Can you continuously improve your website?
December 6th, 2019 | 18 mins 40 secs
communications, nonprofit, testing, updates, website
Keeping up with your website can be difficult. Keeping it client-ready can be even harder. Learn how your nonprofit can maintain good website “hygiene” with Sarah Durham and Rory Tucker.
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Episode 53: Is it really feasible for your nonprofit to raise millions?
December 5th, 2019 | 19 mins 43 secs
donations, feasibility, fundraising, nonprofit, nonprofit communications
Sarah Durham and Eric Javier discuss feasibility studies, context, and audience when evaluating your donors for a major fundraising initiative.
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Episode 52: How do you make sure your events and recordings sound good?
December 4th, 2019 | 12 mins 25 secs
audio, communications, logistics, nonprofit, podcast, podcasts, sound
Sarah Durham and Marcus dePaula discuss audio logistics and how to make your organization sound professional.
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Episode 51: Who is your Director of Second Impressions?
November 20th, 2019 | 13 mins 29 secs
communications, donors, nonprofit, second impressions
Sarah Durham and Farra Trompeter talk about the importance of second impressions to keep clients coming back.
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Episode 50: What skills are most important on your in-house creative team
November 8th, 2019 | 16 mins 18 secs
communications, creative team, in-house
Sarah Durham and Claire Taylor Hansen explain how consistency, production, breadth, and the right experience can make your creative team flourish.
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Episode 49: How can your communications team apply inclusive branding?
November 7th, 2019 | 17 mins 37 secs
Big Duck’s Farra Trompeter and communications professional Christ Tuttle talk inclusive branding. Listen in now.
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Episode 48: How can you design when you’re not a designer?
November 6th, 2019 | 15 mins 50 secs
designer, nonprofit, nonprofit communications, nonprofit designer
How to design like a designer when you’re not. Sarah Durham and Claire Taylor Hansen tell us how design can affect your brand, your clients, and your impact.
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Episode 47: Should your nonprofit be worried about GDPR and online privacy?
October 23rd, 2019 | 15 mins 22 secs
nonprofit, nonprofit communications, nonprofit privacy, privacy
As online privacy has become an increasingly important topic, how should your organization manage data? Hear the ins and outs of GDPR, how to be honest with your donors and clients, and more.
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Episode 46: How do you involve your community when rebranding?
October 9th, 2019 | 23 mins 50 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive.
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Episode 45: How can your staff co-create your brand?
September 25th, 2019 | 12 mins 46 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process.
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Episode 44: How should you work with freelancers?
September 11th, 2019 | 15 mins 22 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work.
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Episode 43: How do you let your community speak for you?
August 28th, 2019 | 14 mins 9 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content.