The Smart Communications Podcast
Episode Archive
Episode Archive
179 episodes of The Smart Communications Podcast since the first episode, which aired on April 2nd, 2018.
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Episode 67: How do you build sustainable momentum into your communications?
August 19th, 2020 | 17 mins 53 secs
accountability, brand elements, communications, nonprofit, sustainable momentum
Sarah Durham discusses common challenges to nonprofits generating sustainable momentum in their communications and offers ways to address them using six key brand elements.
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Episode 54: How do you ask for a really, really, really big donation?
August 5th, 2020 | 15 mins 28 secs
communications, donation, giving, nonprofit
Sarah Durham and Eric Javier tell us the best way to get that transformational donation for your nonprofit.
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Episode 68: Why is a clear voice important for nonprofits?
July 22nd, 2020 | 15 mins 30 secs
audiences, branding, communications, donors, nonprofit, nonprofit branding
Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.
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Episode 56: How can you make your website friendlier and more accessible?
July 8th, 2020 | 11 mins 44 secs
accessibility, branding, communications, content, inclusive, nonprofit, website
Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.
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Episode 66: How can you communicate better via Zoom?
June 24th, 2020 | 7 mins 9 secs
communications, nonprofit, pop-up rules, video norms, zoom
Stay-at-home orders across the country have increased the amount of daily interaction that occurs over video calls. Discover ways to maximize the effectiveness of each call while reducing burnout.
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Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships?
June 10th, 2020 | 12 mins 28 secs
campaigns, communications, donors, nonprofit
What roles and power do your donors have? Learn how to center your participants while maintaining donor relationships by applying a DEI lens with Sarah Durham and Hannah Thomas.
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Episode 65: What happens when people think they know your organization but they don’t?
May 27th, 2020 | 20 mins 58 secs
brand perceptions, branding, ms foundation, nonprofit, nonprofit communications
Sarah Durham and Teresa Younger discuss shifting brand perceptions.
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Episode 61: What are the six elements your communications need to thrive?
May 13th, 2020 | 6 mins 16 secs
communications, engine, leaders, nonprofit, teams
Sarah Durham’s new book, The Nonprofit Communications Engine, explains the six elements your communications need to succeed.
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Episode 60: Why should your Executive Director prioritize communications?
April 29th, 2020 | 17 mins 50 secs
communications, mission, nonprofit
Farra Trompeter and Sarah Durham discuss the many flavors of communications teams and how to help leaders understand what communications can—and can’t—do to advance the mission.
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Episode 59: Should your logo stand out or fit in?
April 15th, 2020 | 12 mins 16 secs
communications, design, logo, nonprofit
Sarah Durham and Sandy Zimmerman discuss the sweet spot for your organization’s logo.
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Episode 63: How should your organization navigate communications during COVID-19?
April 1st, 2020 | 4 mins 59 secs
communications, coronavirus, covid, covid19, fundraise, fundraising, nonprofit
Here are some quick tips and resources to support nonprofits during the COVID-19 crisis.
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Episode 58: Interviews, focus groups, or surveys: which should you use?
March 18th, 2020 | 24 mins 9 secs
audience, communications, interviews, nonprofit, research, surveys
How does your brand resonate with your participants? Learn how you can conduct your own research using interviews, focus groups, and surveys with Sarah Durham and Laura Fisher.
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Episode 57: What should your nonprofit’s communications really achieve?
January 22nd, 2020 | 6 mins 47 secs
branding, communications, mission, nonprofit, privacy, teams
Sarah Durham’s new book, The Nonprofit Communications Engine, explains what nonprofit communications teams can actually deliver and what they need to be successful.
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Episode 55: Can you continuously improve your website?
December 6th, 2019 | 18 mins 40 secs
communications, nonprofit, testing, updates, website
Keeping up with your website can be difficult. Keeping it client-ready can be even harder. Learn how your nonprofit can maintain good website “hygiene” with Sarah Durham and Rory Tucker.
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Episode 53: Is it really feasible for your nonprofit to raise millions?
December 5th, 2019 | 19 mins 43 secs
donations, feasibility, fundraising, nonprofit, nonprofit communications
Sarah Durham and Eric Javier discuss feasibility studies, context, and audience when evaluating your donors for a major fundraising initiative.
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Episode 52: How do you make sure your events and recordings sound good?
December 4th, 2019 | 12 mins 25 secs
audio, communications, logistics, nonprofit, podcast, podcasts, sound
Sarah Durham and Marcus dePaula discuss audio logistics and how to make your organization sound professional.