The Smart Communications Podcast

Episode Archive

Episode Archive

173 episodes of The Smart Communications Podcast since the first episode, which aired on April 2nd, 2018.

  • Episode 45: How can your staff co-create your brand?

    September 25th, 2019  |  12 mins 46 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process.

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    Episode 44: How should you work with freelancers?

    September 11th, 2019  |  15 mins 22 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work.

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    Episode 43: How do you let your community speak for you?

    August 28th, 2019  |  14 mins 9 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content.

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    Episode 42: How do you use the media for advocacy?

    August 14th, 2019  |  12 mins 2 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    If your nonprofit’s mission is to change structures, behaviors, or beliefs, the media can be a powerful tool. Vince Warren of The Center for Constitutional Rights talks through his experiences.

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    Episode 41: How can interviews help you get better insights?

    July 31st, 2019  |  21 mins 2 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Laura Fisher, Big Duck’s Senior Strategist, shares how qualitative research can help you understand your target audiences better.

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    Episode 40: How can you be a better writer?

    July 17th, 2019  |  21 mins 13 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Everyone thinks they’re a writer—and a great one at that. Dan Gunderman, expert writer and Big Duck’s former Creative Director shares what it takes to write well.

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    Episode 39: How can you get your team to stop fighting like cats and dogs?

    July 3rd, 2019  |  20 mins 11 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Your communications and development teams don’t have to fight like cats and dogs. Hear our tips for collaboration in this podcast episode.

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    Episode 38: Can chatbots improve donor experiences?

    June 19th, 2019  |  19 mins 8 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Alice Hendricks, CEO of Jackson River, explains how nonprofits can harness technology to personalize communications and donor experiences.

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    Episode 37: Are your internal communications values-driven?

    June 5th, 2019  |  18 mins 48 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Elizabeth Toledo, President of Camino Group and crisis communications expert, talks internal communications challenges, values-driven workplaces, and advancing diversity, equity, inclusion, and more.

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    Episode 36: Do you need a capital campaign consultant?

    May 22nd, 2019  |  12 mins 44 secs
    capital campaigns, marketing, nonprofit, nonprofit branding, nonprofit communications

    If you want to learn how to do something, you google it. Could capital campaigns be DIY too? Andrea Kihlstedt and Amy Eisenstein discuss disrupting capital campaigns with their new online toolkit.

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    Episode 35: Does your nonprofit need a new logo?

    May 8th, 2019  |  14 mins 22 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    You might think your nonprofit’s logo needs to change, but it’s not that simple. Tune in to learn how colors, typography, imagery and more affect an organization’s brand.

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    Episode 34: How can you make a lean team more effective?

    April 24th, 2019  |  15 mins 10 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, built a precision comms team from scratch fast. Learn how in this podcast.

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    Episode 33: Should your organization produce a PSA?

    April 10th, 2019  |  18 mins 48 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences creating Public Service Announcements (PSAs) for TV and print.

  • Episode 32: What data really matters?

    March 27th, 2019  |  14 mins 8 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics.

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    Episode 31: Should you rename your nonprofit?

    March 12th, 2019  |  25 mins 46 secs
    marketing, nonprofit, nonprofit branding, nonprofit communications

    If your nonprofit’s name is inaccurate, misleading, or outdated, it may be time to change it. Tune in to learn what goes into a name change and how to navigate the process successfully.

  • Episode 30: How do you structure a growing communications team?

    February 26th, 2019  |  17 mins 24 secs
    marketing, nonprofit, nonprofit communications, team building, teams

    Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story.