The Smart Communications Podcast

Episode 160: Why does your website need a content strategy?

May 1st, 2024  |  15 mins 38 secs

content strategy, nonprofit, website

Get examples of ways nonprofits can engage these audiences on their website and learn about four key aspects of a content strategy.

Episode 159: How can you better position your organization for funding?

April 17th, 2024  |  19 mins 52 secs

funding, fundraising, grant writing, nonprofit

Get tips on how your nonprofit can build stronger relationships with funders and how embracing community-centric fundraising can help you question traditional and harmful grant-writing practices.

Episode 158: How can staff take care of themselves while changing the world?

April 3rd, 2024  |  28 mins 29 secs

mindfulness, nonprofit, self-care

Tune in and get tips on well-being while well-doing for nonprofit staff. Learn the importance of taking care of yourself so you can take care of others.

Episode 157: How can you raise awareness and build trust?

March 20th, 2024  |  24 mins 57 secs

audiences, campaigns, nonprofit, research

Get helpful ideas that allow your nonprofit organization to connect awareness and action in building relationships with your audiences.

Episode 156: How can we have courageous conversations?

March 6th, 2024  |  21 mins 24 secs

fundraisers, nonprofit, racial justice

Learn the importance of calling people in for the hard conversations to advance racial justice in the nonprofit sector.

Episode 155: What are the latest nonprofit communications trends?

February 21st, 2024  |  20 mins 2 secs

communications, marketing, nonprofit

Discover new insights and trends to guide how your nonprofit approaches its communications for 2024–including using AI, leaving Twitter/X, applying brand personality, and more.

Episode 154: How can you deliver the right message to the right audience?

February 7th, 2024  |  18 mins 48 secs

branding, messaging, nonprofit

Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.

Episode 153: How should you approach audience research?

January 24th, 2024  |  22 mins 25 secs

Learn how to bring authenticity to conducting audience research and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).

Episode 152: How do you get messaging to take hold within your organization?

January 10th, 2024  |  21 mins 47 secs

Learn new frameworks for creating and applying your nonprofit’s messaging. Whether or not you've just gone through a messaging process or you're just getting started, get tips on how to make it stick!

Episode 151: Why and how are nonprofits diversifying their donors?

December 20th, 2023  |  25 mins 22 secs

Listen in and learn more meaningful ways nonprofits can attract donors of color. Get insights on leveraging communications to build relationships with supporters.

Episode 150: How can you navigate the highs and lows of the naming journey?

December 6th, 2023  |  22 mins 58 secs

Navigate the journey of renaming a nonprofit and get to know the six highs and lows along the way.

Episode 149: How can you bring accessibility and inclusion into your communications?

November 22nd, 2023  |  22 mins 45 secs

accessibility, communications, disability, disability rights, teams

Creating accessible practices benefits more than just those with disabilities. Learn how to make the world a better place by including everyone in your nonprofit communications.

Episode 148: What do nonprofits need to know about AI and data science?

November 8th, 2023  |  20 mins 38 secs

artificial intelligence, communications, fundraising

Learn how to apply artificial intelligence (AI) in your nonprofit’s donor communications and fundraising.! Get use cases and practical tips for navigating these newer technologies.

Episode 147: How do you hire for a strong communications team?

October 25th, 2023  |  23 mins 6 secs

nonprofit, nonprofit communications

Discover why nonprofit organizations are redefining communication teams and explore four essential questions to shape your next hire.

Episode 146: What's your next move on social media?

October 11th, 2023  |  22 mins 50 secs

nonprofit, social media marketing

When it comes to social media, new channels and applications are popping up all the time. Find out how nonprofit staff decide when and where to invest their time, when the options seem endless.

Episode 145: How should you approach GivingTuesday?

September 27th, 2023  |  27 mins 55 secs

abundance mindset, fundraising, givingtuesday

Generosity takes a lot of forms, and all of them are valuable in their own right. Learn how to bring a sprit of abundance to GivingTuesday.