The Smart Communications Podcast
Episode Archive
Episode Archive
179 episodes of The Smart Communications Podcast since the first episode, which aired on April 2nd, 2018.
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Episode 3: What's the board's role in branding?
April 2nd, 2018 | 11 mins 31 secs
board, branding, communications, marketing, nonprofit boards, nonprofit communications, nonprofit management, nonprofits
Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.
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Episode 2: When is it okay to use jargon?
April 2nd, 2018 | 6 mins 46 secs
branding, communications, copywriting, guidelines, jargon, marketing, nonprofit branding, nonprofit communications, nonprofits
Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.
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Episode 1: Welcome to the Smart Communications Podcast!
April 2nd, 2018 | 1 min 51 secs
branding, communications, marketing, nonprofit communications, nonprofits
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.