Interviews, focus groups, or surveys: which should you use?

Episode 58 · March 18th, 2020 · 24 mins 9 secs

About this Episode

How does your brand resonate with your participants? Sarah Durham and Big Duck’s Senior Strategist Laura Fisher discuss the ins and outs of interviews, focus groups, and surveys. Learn how you can conduct your own research, make your focus groups more diverse, and how to get more accurate responses.