The Smart Communications Podcast

Episode 94: How can you update an iconic brand?

August 26th, 2021  |  20 mins 59 secs

branding, nonprofit

Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.

Episode 93: What can a good tagline do for your nonprofit?

August 11th, 2021  |  24 mins 10 secs

nonprofit, nonprofit branding, tagline

What can a good tagline do for your nonprofit? Farra Trompeter explores this topic with Chandra M. Hayslett from the Center for Constitutional Rights and Ambar Mentor-Truppa from the Shriver Center on Poverty Law.

Episode 92: What’s the future of virtual events?

July 28th, 2021  |  18 mins 56 secs

events, galas, nonprofit

What’s the future of virtual events? Find out ways to create engaging virtual and hybrid events as we settle into life during and beyond COVID-19.

Episode 91: Why should you challenge urgency in your communications?

July 14th, 2021  |  14 mins 44 secs

diversity, equity, inclusion, nonprofit, nonprofit communications

Why should you challenge urgency in your communications? Learn more about what urgency means and how to question it as it shows up in nonprofit communications.

Episode 90: How can you leverage your brand to connect with your community?

June 30th, 2021  |  26 mins 6 secs

branding, community, nonprofit

How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.

Episode 89: How can Google Analytics help you achieve better digital results?

June 16th, 2021  |  14 mins 12 secs

digital communications, nonprofit

Tune in to this podcast to learn how to achieve better outcomes by basing their decisions on statistics and observed behavior rather than assumptions and personal preferences.

Episode 88: What are the latest trends in nonprofit communications?

June 2nd, 2021  |  15 mins 30 secs

nonprofit, nonprofit communications

Sarah Durham talks with award-winning author, Kivi Leroux Miller, about the Nonprofit Communications Trends Report and its benefits for nonprofit communicators.

Episode 87: Should you go with fixed fee or time-and-materials for that project?

May 19th, 2021  |  17 mins 16 secs

nonprofit, nonprofit communications, project management

Budget's always an issue— but how do you decide whether to do a project on a fixed fee or time-and-materials basis? Sarah Durham explores the pros and cons of both options and recommends when to use each.

Episode 86: Is your website secure and flexible?

May 5th, 2021  |  17 mins 42 secs

nonprofit, technology

Dave Hansen-Lange, Advomatic's Director of Technical Strategy, joins Sarah to explain what open source is, why security updates matter, and how to keep your site evolving with your nonprofit.

Episode 85: Is it strategic?

April 21st, 2021  |  21 mins 29 secs

nonprofit, nonprofit communications

Sarah Durham and Laura Fisher define goals, objectives, strategies, and tactics, and where and when to pressure test an idea.

Episode 84: What norms should you challenge and disrupt?

April 8th, 2021  |  17 mins 39 secs

nonprofit, nonprofit communications

Sarah Durham and Hannah Thomas discuss thoughtful disruption and whose voice is centered in the work we do.

Episode 83: Where is the community in your communications?

March 24th, 2021  |  24 mins 22 secs

nonprofit, nonprofit communications

In this episode of the Smart Communications Podcast, Sarah Durham talks with Michelle Shireen Muri about the importance of centering your community in fundraising and communications.

Episode 82: How do you center your community as you do research?

March 10th, 2021  |  22 mins 26 secs

equity, nonprofit, research

In this podcast, Sarah Durham chats with Seema Shah, PhD, founder and principal of COMM|VEDA Consulting about the intersection between research and equity, and equity-focused research.

Episode 81: How can you facilitate meetings better

February 24th, 2021  |  10 mins 37 secs

facilitation, nonprofit

Get tips on how to facilitate meetings better and why facilitation is so important in work and your personal life in this podcast.

Episode 80: How does strategic planning impact communications?

February 10th, 2021  |  13 mins 51 secs

How does strategic planning impact communications? Listen to this podcast to learn about developing communications in connection to a bigger organizational vision.

Episode 79: How do we communicate without communications staff?

January 27th, 2021  |  14 mins 19 secs

nonprofit, nonprofit communications

Sarah Durham speaks with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages without a communications staff in this re-run of one of our most popular podcasts.