Why do government agencies need strong brands?

Episode 105 · February 2nd, 2022 · 21 mins 38 secs

About this Episode

How do government agencies use communications to connect with the public? Listen as Ally Dommu, director of strategy, and Charlotte Levitt, director of marketing and communications at the NYC Campaign Finance Board (CFB), reflect on CFB’s rebrand journey and shed some light on the factors that go into branding for government agencies.