The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
About the show
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
The Smart Communications Podcast on social media
Episodes
-
Episode 37: Are your internal communications values-driven?
June 5th, 2019 | 18 mins 48 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Elizabeth Toledo, President of Camino Group and crisis communications expert, talks internal communications challenges, values-driven workplaces, and advancing diversity, equity, inclusion, and more.
-
Episode 36: Do you need a capital campaign consultant?
May 22nd, 2019 | 12 mins 44 secs
capital campaigns, marketing, nonprofit, nonprofit branding, nonprofit communications
If you want to learn how to do something, you google it. Could capital campaigns be DIY too? Andrea Kihlstedt and Amy Eisenstein discuss disrupting capital campaigns with their new online toolkit.
-
Episode 35: Does your nonprofit need a new logo?
May 8th, 2019 | 14 mins 22 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
You might think your nonprofit’s logo needs to change, but it’s not that simple. Tune in to learn how colors, typography, imagery and more affect an organization’s brand.
-
Episode 34: How can you make a lean team more effective?
April 24th, 2019 | 15 mins 10 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, built a precision comms team from scratch fast. Learn how in this podcast.
-
Episode 33: Should your organization produce a PSA?
April 10th, 2019 | 18 mins 48 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences creating Public Service Announcements (PSAs) for TV and print.
-
Episode 32: What data really matters?
March 27th, 2019 | 14 mins 8 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics.
-
Episode 31: Should you rename your nonprofit?
March 12th, 2019 | 25 mins 46 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
If your nonprofit’s name is inaccurate, misleading, or outdated, it may be time to change it. Tune in to learn what goes into a name change and how to navigate the process successfully.
-
Episode 30: How do you structure a growing communications team?
February 26th, 2019 | 17 mins 24 secs
marketing, nonprofit, nonprofit communications, team building, teams
Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story.
-
Episode 29: Can you legally use that photo or song?
February 13th, 2019 | 12 mins
free music, free photos, licensing, music, nonprofit, nonprofit communications, photography
Grabbing an image from Google is easy. But if your nonprofit is planning an online campaign, recording a PSA, or launching a podcast, it’s crucial to use media legally.
-
Episode 28: How can you facilitate better internal communications?
January 30th, 2019 | 18 mins 15 secs
brand, brand ambassador, branding, cpc, internal communications, nonprofit brand, nonprofit communications, wayne ho
For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that.
-
Episode 27: How can an executive director realize their vision?
January 16th, 2019 | 13 mins 27 secs
ccr, executive director, nonprofit communications, nonprofit executive director, nonprofit leader, nonprofit vision, nonprofits
Over 12 years, Vince Warren shaped the Center for Constitutional Rights around his vision of what the organization could be. Tune in to hear about his experiences and insights.
-
Episode 26: What is “strategy?”
January 2nd, 2019 | 12 mins 18 secs
communications goals, nonprofit communications, nonprofits, strategy
“Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit.
-
Episode 25: Should your nonprofit podcast?
December 19th, 2018 | 19 mins 12 secs
nonprofit communications, nonprofit podcasts, podcast launch, social justice
Podcasting can be a smart way to reach new audiences. Chandra Hayslett, Communications Director of the Center for Constitutional Rights, shares her experiences launching The Activist Files Podcast.
-
Episode 24: How can you communicate better with the board?
December 5th, 2018 | 21 mins 11 secs
board, board relationship, nonprofit board, nonprofit partnership
The key to building trust with your board is candor. Craig Shelley, Managing Director of Orr Group, goes deep on what exactly that entails, how to practice it, and more.
-
Episode 23: How can nonprofit communications leaders collaborate more effectively?
November 28th, 2018 | 17 mins 43 secs
collaboration, communications, nonprofit leadership
Elise Dowell, Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary, shares the lessons she's learned about collaboration as a nonprofit communications leader.
-
Episode 22: What are the ingredients of great storytelling?
November 14th, 2018 | 17 mins 8 secs
brands, nonprofit narratives, nonprofits, storytelling
A compelling story is a powerful tool nonprofits can use to engage, inspire, and move people to act. Jenny Dyson, Creative Director of Pencil, shares tips on how to start telling yours.