The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
About the show
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
The Smart Communications Podcast on social media
Episodes
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Episode 142: What and who is a major donor?
August 2nd, 2023 | 23 mins 50 secs
donors, fundraising, nonprofit
Challenge your ideas around defining, segmenting, and engaging your donors and learn new approaches to cultivating supporters.
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Episode 141: How can your nonprofit staff maximize LinkedIn?
July 19th, 2023 | 22 mins 36 secs
nonprofit, sponsorship
Learn how spending more time on LinkedIn can help you build trust and engage your community.
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Episode 140: How can you create true partnerships with sponsors?
July 5th, 2023 | 23 mins 30 secs
nonprofit, sponsorship
Learn about nonprofit sponsorships and get practical advice on building successful partnerships with sponsors.
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Episode 139: How can you create messaging and communications that reflect the principles of justice, equity, diversity and inclusion?
June 22nd, 2023 | 16 mins 35 secs
communications, nonprofit, teams
Discover how organizations can standardize and update their approach to language and authentically connect communications with equity work.
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Episode 138: How should new communications directors approach their role?
June 7th, 2023 | 23 mins 32 secs
communications, nonprofit, podcast
Explore the unique challenges and opportunities nonprofit communications directors face, including what works and what doesn't, with a focus on how to succeed in the first three months.
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Episode 137: What can branding really do for your org?
May 24th, 2023 | 19 mins 40 secs
brands, nonprofit, podcast
Learn what led the Center for Constitutional Rights to pursue a rebrand and the impact their brand strategy and new brand identity had more than five years after rolling it out.
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Episode 136: How can we bring radical honesty to communications?
May 10th, 2023 | 28 mins 42 secs
communications, nonprofit, podcast
Is your storytelling full of toxic positivity or genuine transparency? Learn about bringing radical honesty to your communications and tips for integrating it into your nonprofit's messaging.
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Episode 135: What does it actually mean to show up as a "good" board member?
April 26th, 2023 | 24 mins 31 secs
board, nonprofit, podcast, teams
Learn the indicators of a “good” board member, and get questions you should ask to make sure it’s a good fit for both the individual and the nonprofit organization.
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Episode 134: Does the nonprofit sector need to rebrand itself?
April 12th, 2023 | 14 mins 40 secs
branding, nonprofit, podcast
The nonprofit sector is about more than passion-led missions. Learn how the portrayal of the nonprofit sector can be misleading and how the power of perspective and language can improve its impact.
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Episode 133: How can you center community in your communications?
March 29th, 2023 | 34 mins 6 secs
community, nonprofit communications
Learn tips for analyzing and better understanding the sources of your nonprofit's support and principles for communicating in a more inclusive and community-centric way.
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Episode 132: What can messaging do for your organization?
March 15th, 2023 | 18 mins 46 secs
communications, nonprofit, podcast, values
Strong internal communications can lead to better external communications. Get examples of how to engage your team in using your vision, mission, values, and messaging as you communicate to others.
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Episode 131: What are the latest nonprofit communications trends?
March 1st, 2023 | 19 mins 14 secs
communications, nonprofit, podcast, strategy
What models could add structure to your communications team? What trends might strengthen your nonprofit's communications? Tune in for tips and insights based on what works for most organizations.
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Episode 130: How should you evolve your approach to digital marketing?
February 15th, 2023 | 16 mins 51 secs
donors, marketing, nonprofit, podcast, strategy
Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics.
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Episode 129: How can development and communications teams work better together?
February 1st, 2023 | 23 mins 39 secs
communications, fundraising, nonprofit, podcast
What are the best structures and guidelines to strengthen your internal communications and outreach? Tune in for examples and tips to sync up efforts and help your nonprofit connect with others.
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Episode 128: How can you stop the spread of so many sub-brands?
January 18th, 2023 | 22 mins 18 secs
nonprofit, podcast, strategy, sub-brands
Farra Trompeter and Claire Taylor Hansen explore why brands need a clear organizational structure to connect sub-brands and how you can explore brand architecture at your nonprofit.
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Episode 127: How can you build a strong relationship with a consultant?
January 4th, 2023 | 23 mins 34 secs
consultant, nonprofit, podcast, teams
Make sure it’s a fit when selecting and working with a consultant, whether that be in branding, fundraising, communications, or website development.