The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying items 11-12 of 12 in total of The Smart Communications Podcast with the tag "values".
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Episode 9: Why is it so hard to raise awareness?
June 13th, 2018 | 8 mins 40 secs
awareness, brand personality, brand strategy, branding, campaigns, communications, core values, development, fundraising, marketing, nonprofit communications, nonprofits, organizational values, personality, raising awareness, values
To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.
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Episode 8: How are organizational values and personality different?
May 30th, 2018 | 12 mins 7 secs
brand personality, brand strategy, branding, communications, core values, marketing, nonprofit communications, nonprofits, organizational values, personality, values
Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.