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    <fireside:genDate>Tue, 21 Apr 2026 23:21:24 -0500</fireside:genDate>
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    <title>The Smart Communications Podcast - Episodes Tagged with “Values”</title>
    <link>https://bigduck.fireside.fm/tags/values</link>
    <pubDate>Wed, 22 Jan 2025 09:00:00 -0500</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</itunes:summary>
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      <itunes:name>Big Duck</itunes:name>
      <itunes:email>hello@bigducknyc.com</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Non-Profit"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Government"/>
<item>
  <title>Episode 178: How can values strengthen your organization?</title>
  <link>https://bigduck.fireside.fm/178</link>
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  <pubDate>Wed, 22 Jan 2025 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Get insights on creating value statements that reflect identity, guide decision-making, and foster alignment in nonprofits, worker-owned cooperatives, and other organizations.</itunes:subtitle>
  <itunes:duration>19:14</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Is it the right moment to update your organization's values? Brenda Perez, Senior Account Manager, and Claire Taylor Hansen, co-director, explore how values can unify teams and organizations, guiding both internal culture and external communication. They share tips to create meaningful values that reflect your mission and spark alignment, whether you’re in a nonprofit, worker-owned cooperative, or other organization with shared beliefs. 
</description>
  <itunes:keywords>nonprofit, podcast, values, cooperative, teams</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Is it the right moment to update your organization&#39;s values? Brenda Perez, Senior Account Manager, and Claire Taylor Hansen, co-director, explore how values can unify teams and organizations, guiding both internal culture and external communication. They share tips to create meaningful values that reflect your mission and spark alignment, whether you’re in a nonprofit, worker-owned cooperative, or other organization with shared beliefs.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Is it the right moment to update your organization&#39;s values? Brenda Perez, Senior Account Manager, and Claire Taylor Hansen, co-director, explore how values can unify teams and organizations, guiding both internal culture and external communication. They share tips to create meaningful values that reflect your mission and spark alignment, whether you’re in a nonprofit, worker-owned cooperative, or other organization with shared beliefs.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 132: What can messaging do for your organization?</title>
  <link>https://bigduck.fireside.fm/132</link>
  <guid isPermaLink="false">5512aaed-25eb-437c-bdc7-40cc9146dd9e</guid>
  <pubDate>Wed, 15 Mar 2023 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5512aaed-25eb-437c-bdc7-40cc9146dd9e.mp3" length="22533747" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Strong internal communications can lead to better external communications. Get examples of how to engage your team in using your vision, mission, values, and messaging as you communicate to others.</itunes:subtitle>
  <itunes:duration>18:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>A nonprofit’s approach to messaging should strategically advance its mission and engage its staff as brand ambassadors. Farra Trompeter, co-director, chats with Wayne Ho, president and CEO of the Chinese-American Planning Council, about the lasting impact of their branding and messaging work. 
</description>
  <itunes:keywords>nonprofit, podcast, communications, values</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>A nonprofit’s approach to messaging should strategically advance its mission and engage its staff as brand ambassadors. Farra Trompeter, co-director, chats with Wayne Ho, president and CEO of the Chinese-American Planning Council, about the lasting impact of their branding and messaging work. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>A nonprofit’s approach to messaging should strategically advance its mission and engage its staff as brand ambassadors. Farra Trompeter, co-director, chats with Wayne Ho, president and CEO of the Chinese-American Planning Council, about the lasting impact of their branding and messaging work. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 119: How can you create and use your vision, mission, and values?</title>
  <link>https://bigduck.fireside.fm/119</link>
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  <pubDate>Thu, 18 Aug 2022 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/e1b53f99-d00a-4e87-8e0b-46866e09413e.mp3" length="22145984" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Get tips on how to define your vision, mission, and values and how to go about crafting a message that articulates who your organization is to the world. </itunes:subtitle>
  <itunes:duration>15:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences. 
</description>
  <itunes:keywords>vision, mission, values, nonprofit, podcast</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 77: How can your values help during challenging times?</title>
  <link>https://bigduck.fireside.fm/77</link>
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  <pubDate>Wed, 16 Dec 2020 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a728f119-60de-49a3-bd7c-1e806fd40a83.mp3" length="14957637" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>These are uncertain times for nonprofits. Join Sarah Durham and NTEN's CEO, Amy Sample-Ward, for a conversation about how NTEN uses their values to communicate tough news, pivot when things change, and more. </itunes:subtitle>
  <itunes:duration>20:24</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Does your organization practice it’s values in tangible ways? Listen to this podcast to gain insight from NTEN’s CEO, Amy Sample Ward, on how to center your strength using your values during difficult times.   
</description>
  <itunes:keywords>nonprofit, values</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Does your organization practice it’s values in tangible ways? Listen to this podcast to gain insight from NTEN’s CEO, Amy Sample Ward, on how to center your strength using your values during difficult times.  </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Does your organization practice it’s values in tangible ways? Listen to this podcast to gain insight from NTEN’s CEO, Amy Sample Ward, on how to center your strength using your values during difficult times.  </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 18: Should you fire that lousy board member?</title>
  <link>https://bigduck.fireside.fm/18</link>
  <guid isPermaLink="false">a4cb8374-2a82-4382-b656-d72db9675949</guid>
  <pubDate>Wed, 19 Sep 2018 12:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a4cb8374-2a82-4382-b656-d72db9675949.mp3" length="7027218" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
</itunes:subtitle>
  <itunes:duration>11:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Simone Joyaux, author of “Firing Lousy Board Members,” (https://www.simonejoyaux.com/) and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.simonejoyaux.com/" rel="nofollow">Simone Joyaux, author of “Firing Lousy Board Members,”</a> and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.simonejoyaux.com/" rel="nofollow">Simone Joyaux, author of “Firing Lousy Board Members,”</a> and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 17: How can you facilitate great internal communications?</title>
  <link>https://bigduck.fireside.fm/17</link>
  <guid isPermaLink="false">60107329-1328-40b2-b596-bb11a68385c2</guid>
  <pubDate>Wed, 05 Sep 2018 15:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/60107329-1328-40b2-b596-bb11a68385c2.mp3" length="9092086" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.</itunes:subtitle>
  <itunes:duration>15:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 16: Should nonprofits rebrand when overhauling their websites?</title>
  <link>https://bigduck.fireside.fm/16</link>
  <guid isPermaLink="false">9b09a044-da57-47a0-8dfc-1f0ab47fe563</guid>
  <pubDate>Wed, 22 Aug 2018 19:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9b09a044-da57-47a0-8dfc-1f0ab47fe563.mp3" length="4376138" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Should nonprofits squeeze in a full rebrand when their website needs an update?  Listen to learn more.</itunes:subtitle>
  <itunes:duration>7:15</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.  
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 15: How do you articulate your community’s values?</title>
  <link>https://bigduck.fireside.fm/15</link>
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  <pubDate>Wed, 08 Aug 2018 16:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/59a20281-9d4e-4e94-b6f3-b954635d32ae.mp3" length="9568758" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.
</itunes:subtitle>
  <itunes:duration>15:54</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 14: Can we engage audiences with YouTube Live?</title>
  <link>https://bigduck.fireside.fm/14</link>
  <guid isPermaLink="false">83911898-d817-4762-91c5-fbcd10993a49</guid>
  <pubDate>Wed, 01 Aug 2018 10:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/83911898-d817-4762-91c5-fbcd10993a49.mp3" length="9731612" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.</itunes:subtitle>
  <itunes:duration>10:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.  
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 10: What words should you avoid?</title>
  <link>https://bigduck.fireside.fm/10</link>
  <guid isPermaLink="false">1533a842-0981-44c5-887c-d95da29f87d9</guid>
  <pubDate>Wed, 27 Jun 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1533a842-0981-44c5-887c-d95da29f87d9.mp3" length="9687844" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in.</itunes:subtitle>
  <itunes:duration>10:24</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices. 
</description>
  <content:encoded>
    <![CDATA[<p>Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 9: Why is it so hard to raise awareness?</title>
  <link>https://bigduck.fireside.fm/9</link>
  <guid isPermaLink="false">afcec32b-e25b-4217-abc2-a4c341293d1c</guid>
  <pubDate>Wed, 13 Jun 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/afcec32b-e25b-4217-abc2-a4c341293d1c.mp3" length="8662371" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </itunes:subtitle>
  <itunes:duration>8:40</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.  
</description>
  <content:encoded>
    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 8: How are organizational values and personality different?</title>
  <link>https://bigduck.fireside.fm/8</link>
  <guid isPermaLink="false">6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d</guid>
  <pubDate>Wed, 30 May 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d.mp3" length="10712333" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.</itunes:subtitle>
  <itunes:duration>12:07</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast. 
</description>
  <content:encoded>
    <![CDATA[<p>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.</p>]]>
  </itunes:summary>
</item>
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