The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “marketing”.
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Episode 30: How do you structure a growing communications team?
February 26th, 2019 | 17 mins 24 secs
marketing, nonprofit, nonprofit communications, team building, teams
Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story.
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Episode 18: Should you fire that lousy board member?
September 19th, 2018 | 11 mins 41 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
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Episode 17: How can you facilitate great internal communications?
September 5th, 2018 | 15 mins 6 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.
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Episode 16: Should nonprofits rebrand when overhauling their websites?
August 22nd, 2018 | 7 mins 15 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more.
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Episode 15: How do you articulate your community’s values?
August 8th, 2018 | 15 mins 54 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.
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Episode 14: Can we engage audiences with YouTube Live?
August 1st, 2018 | 10 mins 28 secs
brand personality, brand strategy, branding, communications, core values, digital marketing, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, strategy, values, word choice, words, youtube, youtube live
Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.
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Episode 13: Should we digitize our brand guide?
July 24th, 2018 | 7 mins 18 secs
board, brand guide, branding, communications, digital brand guide, digital branding, digital style guide, donor engagement, events, fundraising, galas, giving, in-person cultivation, marketing, nonprofit boards, nonprofit communications, nonprofit management, nonprofits, style guide
Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides.
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Episode 12: What makes a great nonprofit tagline?
July 11th, 2018 | 14 mins 4 secs
board, branding, communications, copy, copywriting, creative, jargon, marketing, nonprofit boards, nonprofit communications, nonprofit management, nonprofits, organizational taglines, taglines
A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline.
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Episode 10: What words should you avoid?
June 27th, 2018 | 10 mins 24 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in.
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Episode 9: Why is it so hard to raise awareness?
June 13th, 2018 | 8 mins 40 secs
awareness, brand personality, brand strategy, branding, campaigns, communications, core values, development, fundraising, marketing, nonprofit communications, nonprofits, organizational values, personality, raising awareness, values
To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.