web01.fireside.fm Fri, 24 Apr 2026 13:21:09 -0500 Fireside (https://fireside.fm) The Smart Communications Podcast - Episodes Tagged with “Marketing” https://bigduck.fireside.fm/tags/marketing Fri, 30 Jan 2026 09:00:00 -0500 The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. en-us episodic The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go. Big Duck The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. no Big Duck hello@bigducknyc.com Episode 204: Is the field of nonprofit communications coming of age? https://bigduck.fireside.fm/204 2081cc4a-19b0-4d58-81d3-b19b3325007e Fri, 30 Jan 2026 09:00:00 -0500 Big Duck full Big Duck Is nonprofit communications finally growing up? Unpack 16 years of hard truths and hopeful signs from the latest nonprofit communications trends report. 23:10 no Farra Trompeter, co-director, and Kivi Leroux Miller, founder and chief strategy officer of the Nonprofit Marketing Guide, discuss insights from the 16th annual Nonprofit Communications Trends Report. Together, they explore why communicators are ready for strategy, what AI means for visibility and influence, and where the approach to nonprofit communications is showing real maturity. nonprofit, podcast, communications, trends, marketing Farra Trompeter, co-director, and Kivi Leroux Miller, founder and chief strategy officer of the Nonprofit Marketing Guide, discuss insights from the 16th annual Nonprofit Communications Trends Report. Together, they explore why communicators are ready for strategy, what AI means for visibility and influence, and where the approach to nonprofit communications is showing real maturity.

]]> Farra Trompeter, co-director, and Kivi Leroux Miller, founder and chief strategy officer of the Nonprofit Marketing Guide, discuss insights from the 16th annual Nonprofit Communications Trends Report. Together, they explore why communicators are ready for strategy, what AI means for visibility and influence, and where the approach to nonprofit communications is showing real maturity.

]]> Episode 155: What are the latest nonprofit communications trends? https://bigduck.fireside.fm/155 6e3fffa2-dfdf-443e-a532-9de8e3f78caa Wed, 21 Feb 2024 09:00:00 -0500 Big Duck full Big Duck Discover new insights and trends to guide how your nonprofit approaches its communications for 2024–including using AI, leaving Twitter/X, applying brand personality, and more. 20:02 no Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams. nonprofit, marketing, communications Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.

]]> Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.

]]> Episode 130: How should you evolve your approach to digital marketing? https://bigduck.fireside.fm/130 a9aba2a5-439e-482b-a8d1-d855adc7e2df Wed, 15 Feb 2023 09:00:00 -0500 Big Duck full Big Duck Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics. 16:51 no Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more. nonprofit, podcast, marketing, strategy, donors Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.

]]> Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.

]]> Episode 118: How can you use your vision, mission, and values to guide your donor communications? https://bigduck.fireside.fm/118 6f2884e3-116f-4676-92f8-1b6e5edb2121 Wed, 03 Aug 2022 09:00:00 -0400 Big Duck full Big Duck Learn how the Ms. Foundation for Women uses their vision, mission, and values to guide their marketing and communications. 19:54 no How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created. nonprofit, communications, fundraising, marketing How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created.

]]> How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created.

]]> Episode 78: Marketing versus communications: what's the difference? https://bigduck.fireside.fm/78 ac906d12-e411-44f3-ae45-953a5d67651c Wed, 13 Jan 2021 13:00:00 -0500 Big Duck full Big Duck Should marketing and communications be separate departments? Sarah Durham sits down with marketing and communications expert Samantha Campbell to examine the difference. 22:31 no In this episode of the Smart Communications Podcast, Sarah Durham sits down with Samantha Campbell, marketing and communications expert and former Director of Marketing, Communication and Sales at the Apollo Theater, to examine the differences between marketing and communications. nonprofit, marketing, communications In this episode of the Smart Communications Podcast, Sarah Durham sits down with Samantha Campbell, marketing and communications expert and former Director of Marketing, Communication and Sales at the Apollo Theater, to examine the differences between marketing and communications.

]]> In this episode of the Smart Communications Podcast, Sarah Durham sits down with Samantha Campbell, marketing and communications expert and former Director of Marketing, Communication and Sales at the Apollo Theater, to examine the differences between marketing and communications.

]]> Episode 46: How do you involve your community when rebranding? https://bigduck.fireside.fm/46 0493cc19-42e9-458d-b9e9-c373c46ba952 Wed, 09 Oct 2019 07:00:00 -0400 Big Duck full Big Duck Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive. 23:50 no “You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York (http://life.lfny.org/author/eking/), learned during her organization’s rebrand. Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too. nonprofit, nonprofit communications, nonprofit marketing, nonprofit brand, branding, rebrand, rebranding, buy-in, collaboration, community “You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.

Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.

]]> “You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.

Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.

]]> Episode 45: How can your staff co-create your brand? https://bigduck.fireside.fm/45 f141091d-a4ab-4065-9902-d80de5f7332a Wed, 25 Sep 2019 07:00:00 -0400 Big Duck full Big Duck Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process. 12:46 no Ambar Mentor-Truppa (https://www.povertylaw.org/people/Mentor-Truppa), VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia (https://bigduck.com/about/gil-mejia/) and Sarita Joseph (https://bigduck.com/about/sarita-joseph/) about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them. nonprofit, nonprofit communications, nonprofit marketing, nonprofit brand, branding, rebrand, rebranding, buy-in, collaboration Ambar Mentor-Truppa, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia and Sarita Joseph about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.

]]> Ambar Mentor-Truppa, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia and Sarita Joseph about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.

]]> Episode 44: How should you work with freelancers? https://bigduck.fireside.fm/44 804ef088-5c53-4526-bae7-00e1688a0957 Wed, 11 Sep 2019 07:00:00 -0400 Big Duck full Big Duck If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work. 15:22 no Sandy Zimmerman, Big Duck’s Art Director, (https://bigducknyc.com/about/sandy-zimmerman/) shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring. nonprofit, nonprofit communications, freelance, graphic designers, writers, hiring freelancers, nonprofit hiring Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

]]> Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

]]> Episode 43: How do you let your community speak for you? https://bigduck.fireside.fm/43 b694aaa1-47ff-406e-87fe-a119c86145c8 Wed, 28 Aug 2019 07:00:00 -0400 Big Duck full Big Duck Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content. 14:09 no Michael Hoffman, CEO and founder of Gather Voices, (https://www.gathervoices.co/about/) shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve. nonprofit, nonprofit communications, communications for nonprofits, video for nonprofits, video, video production, crowdsourcing, content creation Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

]]> Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

]]> Episode 42: How do you use the media for advocacy? https://bigduck.fireside.fm/42 b5340d94-f30e-4114-8ea8-7f90bb376fe7 Wed, 14 Aug 2019 07:00:00 -0400 Big Duck full Big Duck If your nonprofit’s mission is to change structures, behaviors, or beliefs, the media can be a powerful tool. Vince Warren of The Center for Constitutional Rights talks through his experiences. 12:02 no Vince Warren is the Executive Director of the Center for Constitutional Rights (https://ccrjustice.org/home/who-we-are/staff/warren-vincent) and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies. nonprofit, nonprofit communications, media relations, advocacy Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively.

He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

]]> Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively.

He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

]]> Episode 41: How can interviews help you get better insights? https://bigduck.fireside.fm/41 2f8a9fa0-2ad1-458a-8d1a-9123073ba2a6 Wed, 31 Jul 2019 07:00:00 -0400 Big Duck full Big Duck Laura Fisher, Big Duck’s Senior Strategist, shares how qualitative research can help you understand your target audiences better. 21:02 no Laura Fisher, Big Duck’s Senior Strategist, (http://bigduck.com/about/laura-fisher/) chats with Sarah Durham about how interviews can help you understand audience behavior and motivation. nonprofit, nonprofit communications, interviews, qualitative research Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.

]]> Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.

]]> Episode 40: How can you be a better writer? https://bigduck.fireside.fm/40 37c8da85-304c-4c93-9028-7ac2f8f64f7d Wed, 17 Jul 2019 07:00:00 -0400 Big Duck full Big Duck Everyone thinks they’re a writer—and a great one at that. Dan Gunderman, expert writer and Big Duck’s former Creative Director shares what it takes to write well. 21:13 no Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away. nonprofit, nonprofit communications, copywriting, editing Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

]]> Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

]]> Episode 39: How can you get your team to stop fighting like cats and dogs? https://bigduck.fireside.fm/39 99a197c3-dedc-43fc-974c-55b4a399ad86 Wed, 03 Jul 2019 07:00:00 -0400 Big Duck full Big Duck Your communications and development teams don’t have to fight like cats and dogs. Hear our tips for collaboration in this podcast episode. 20:11 no Farra Trompeter, Big Duck’s Vice President (https://bigduck.com/about/farra-trompeter/), and Chris Tuttle, digital engagement strategist (http://www.tuttle.co/), bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration. nonprofit, nonprofit communications, development, nonprofit development, internal communications, collaboration Farra Trompeter, Big Duck’s Vice President, and Chris Tuttle, digital engagement strategist, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.

]]> Farra Trompeter, Big Duck’s Vice President, and Chris Tuttle, digital engagement strategist, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.

]]> Episode 38: Can chatbots improve donor experiences? https://bigduck.fireside.fm/38 1293bc4d-f7cc-4d62-8f8a-65b62b0e85af Wed, 19 Jun 2019 07:00:00 -0400 Big Duck full Big Duck Alice Hendricks, CEO of Jackson River, explains how nonprofits can harness technology to personalize communications and donor experiences. 19:08 no Alice Hendricks is the CEO of Jackson River (https://www.jacksonriver.com/about/team/alicehendricksjacksonrivercom), a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters. nonprofit, nonprofit communications, technology, chatbots, data collection, artificial intelligence, AI, donors, fundraising, development Alice Hendricks is the CEO of Jackson River, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.

]]> Alice Hendricks is the CEO of Jackson River, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.

]]> Episode 37: Are your internal communications values-driven? https://bigduck.fireside.fm/37 c0ceba43-7da5-4f10-9b47-9ff8a54b9deb Wed, 05 Jun 2019 07:00:00 -0400 Big Duck full Big Duck Elizabeth Toledo, President of Camino Group and crisis communications expert, talks internal communications challenges, values-driven workplaces, and advancing diversity, equity, inclusion, and more. 18:48 no Elizabeth Toledo, President of Camino Group (https://www.caminopr.com/) and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace. nonprofit, nonprofit communications, internal communications, company culture, diversity, DEI, Elizabeth Toledo, President of Camino Group and former Vice President of Communications at Planned Parenthood, is a crisis communications expert.

She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.

]]> Elizabeth Toledo, President of Camino Group and former Vice President of Communications at Planned Parenthood, is a crisis communications expert.

She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.

]]> Episode 36: Do you need a capital campaign consultant? https://bigduck.fireside.fm/36 4d4c287e-329a-4561-a87c-82f7ef2d44d2 Wed, 22 May 2019 07:00:00 -0400 Big Duck full Big Duck If you want to learn how to do something, you google it. Could capital campaigns be DIY too? Andrea Kihlstedt and Amy Eisenstein discuss disrupting capital campaigns with their new online toolkit. 12:44 no We sat down with Andrea Kihlstedt (https://capitalcampaignmasters.com/about/andrea-kihlstedt/) and Amy Eisenstein (https://www.amyeisenstein.com), capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit. (https://capitalcampaigntoolkit.com/) They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action. marketing, nonprofit, nonprofit branding, nonprofit communications, donor communications, capital campaigns, consultant, fundraising We sat down with Andrea Kihlstedt and Amy Eisenstein, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit.

They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.

]]> We sat down with Andrea Kihlstedt and Amy Eisenstein, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit.

They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.

]]> Episode 35: Does your nonprofit need a new logo? https://bigduck.fireside.fm/35 210bb868-8efa-47be-b2fa-dffc1ff9796a Wed, 08 May 2019 07:00:00 -0400 Big Duck full Big Duck You might think your nonprofit’s logo needs to change, but it’s not that simple. Tune in to learn how colors, typography, imagery and more affect an organization’s brand. 14:22 no Claire Taylor Hansen, Big Duck’s Creative Director, (https://bigducknyc.com/about/claire-taylor-hansen/) helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals. If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds (https://bigducknyc.com/insights/brand-stickiness-building-integrating-and-managing-your-nonprofits-voice-so-it-succeeds/). marketing, nonprofit, nonprofit branding, nonprofit communications, logo design, graphic design, visual branding, typography Claire Taylor Hansen, Big Duck’s Creative Director, helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.

If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds.

]]> Claire Taylor Hansen, Big Duck’s Creative Director, helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.

If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds.

]]> Episode 34: How can you make a lean team more effective? https://bigduck.fireside.fm/34 decce35c-3d05-4c6b-a37c-000bfb762c42 Wed, 24 Apr 2019 06:00:00 -0400 Big Duck full Big Duck Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, built a precision comms team from scratch fast. Learn how in this podcast. 15:10 no Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute (https://burke.weill.cornell.edu/people/christine-e-hughes), is a world-class fundraiser and scientist with extensive experience in the biomedical field. Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch. marketing, nonprofit, nonprofit branding, nonprofit communications, communications, precision communications, fundraising, institutional giving, development Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, is a world-class fundraiser and scientist with extensive experience in the biomedical field.

Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch.

]]> Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, is a world-class fundraiser and scientist with extensive experience in the biomedical field.

Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch.

]]> Episode 33: Should your organization produce a PSA? https://bigduck.fireside.fm/33 419f5541-8825-4a76-b690-9f1526a581ec Wed, 10 Apr 2019 06:00:00 -0400 Big Duck full Big Duck Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences creating Public Service Announcements (PSAs) for TV and print. 18:48 no Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association (https://www.apdaparkinson.org/about-apda/stephanie-paul/), sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease. nonprofit, nonprofit communications, psa, public service announcements, print psa, video psa, television, tv production, Nielsen ratings Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.

]]> Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.

]]> Episode 32: What data really matters? https://bigduck.fireside.fm/32 3b82d065-6dc9-4639-ba3b-5176fd9a55d8 Wed, 27 Mar 2019 06:00:00 -0400 Big Duck full Big Duck There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics. 14:08 no George Weiner, Founder and Chief Whaler of Whole Whale (https://www.wholewhale.com/staff/george-weiner/), a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics. This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization. nonprofit, nonprofit communications, google analytics, nonprofit data analytics, data analysis, donor analysis George Weiner, Founder and Chief Whaler of Whole Whale, a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics.

This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization.

]]> George Weiner, Founder and Chief Whaler of Whole Whale, a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics.

This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization.

]]> Episode 31: Should you rename your nonprofit? https://bigduck.fireside.fm/31 7f49bdaa-35cc-4584-9596-7b535bd86ed2 Tue, 12 Mar 2019 05:00:00 -0400 Big Duck full Big Duck If your nonprofit’s name is inaccurate, misleading, or outdated, it may be time to change it. Tune in to learn what goes into a name change and how to navigate the process successfully. 25:46 no Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name. nonprofit, nonprofit communications, naming an organization, nonprofit branding, branding name change, branding name tips Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.

]]> Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.

]]> Episode 30: How do you structure a growing communications team? https://bigduck.fireside.fm/30 4f7ea9cf-b977-4a8a-8490-6865898807c1 Tue, 26 Feb 2019 06:15:00 -0500 Big Duck full Big Duck Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story. 17:24 no Suzanne Shaw is Director of Communications at the Union of Concerned Scientists (https://www.ucsusa.org/about/staff/staff/suzanne-shaw.html#.XEtbJM9KjOQ) and has over three decades of expertise in nonprofit and private sector marketing and communications. She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource. nonprofit, nonprofit communications, building a marketing team, breaking down marketing silos Suzanne Shaw is Director of Communications at the Union of Concerned Scientists and has over three decades of expertise in nonprofit and private sector marketing and communications.

She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource.

]]> Suzanne Shaw is Director of Communications at the Union of Concerned Scientists and has over three decades of expertise in nonprofit and private sector marketing and communications.

She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource.

]]> Episode 18: Should you fire that lousy board member? https://bigduck.fireside.fm/18 a4cb8374-2a82-4382-b656-d72db9675949 Wed, 19 Sep 2018 12:00:00 -0400 Big Duck full Big Duck A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there. 11:41 no Simone Joyaux, author of “Firing Lousy Board Members,” (https://www.simonejoyaux.com/) and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing Simone Joyaux, author of “Firing Lousy Board Members,” and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like.

]]> Simone Joyaux, author of “Firing Lousy Board Members,” and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like.

]]> Episode 17: How can you facilitate great internal communications? https://bigduck.fireside.fm/17 60107329-1328-40b2-b596-bb11a68385c2 Wed, 05 Sep 2018 15:00:00 -0400 Big Duck full Big Duck Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org. 15:06 no Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in. communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.

]]> Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.

]]> Episode 16: Should nonprofits rebrand when overhauling their websites? https://bigduck.fireside.fm/16 9b09a044-da57-47a0-8dfc-1f0ab47fe563 Wed, 22 Aug 2018 19:00:00 -0400 Big Duck full Big Duck Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more. 7:15 no Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul. communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.

]]> Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.

]]> Episode 15: How do you articulate your community’s values? https://bigduck.fireside.fm/15 59a20281-9d4e-4e94-b6f3-b954635d32ae Wed, 08 Aug 2018 16:00:00 -0400 Big Duck full Big Duck Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively. 15:54 no Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work. communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.

]]> Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.

]]> Episode 14: Can we engage audiences with YouTube Live? https://bigduck.fireside.fm/14 83911898-d817-4762-91c5-fbcd10993a49 Wed, 01 Aug 2018 10:00:00 -0400 Big Duck full Big Duck Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live. 10:28 no Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.

]]> Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.

]]> Episode 13: Should we digitize our brand guide? https://bigduck.fireside.fm/13 00ff5b3c-a032-41d0-bf90-2560a19aedf8 Tue, 24 Jul 2018 16:00:00 -0400 Big Duck full Big Duck Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides. 7:18 no In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive. In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.

]]> In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.

]]> Episode 12: What makes a great nonprofit tagline? https://bigduck.fireside.fm/12 98f6dad2-ce16-4ca1-a778-9a84b82a2fda Wed, 11 Jul 2018 01:00:00 -0400 Big Duck full Big Duck A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline. 14:04 no Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization. Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization.

]]> Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization.

]]> Episode 10: What words should you avoid? https://bigduck.fireside.fm/10 1533a842-0981-44c5-887c-d95da29f87d9 Wed, 27 Jun 2018 08:00:00 -0400 Big Duck full Big Duck Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in. 10:24 no Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices. Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.

]]> Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.

]]> Episode 9: Why is it so hard to raise awareness? https://bigduck.fireside.fm/9 afcec32b-e25b-4217-abc2-a4c341293d1c Wed, 13 Jun 2018 08:00:00 -0400 Big Duck full Big Duck To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. 8:40 no To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.

]]> To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.

]]> Episode 8: How are organizational values and personality different? https://bigduck.fireside.fm/8 6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d Wed, 30 May 2018 08:00:00 -0400 Big Duck full Big Duck Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast. 12:07 no Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast. Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.

]]> Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.

]]> Episode 7: Are events and galas still effective? https://bigduck.fireside.fm/7 9d0b5f01-ad0c-41bb-ac56-844f4a669aaf Wed, 16 May 2018 11:00:00 -0400 Big Duck full Big Duck 12:25 no Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more. Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more.

]]> Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more.

]]> Episode 5: How can nonprofits use photography well? https://bigduck.fireside.fm/5 d47f9aa7-0090-4cbe-8d57-6bcd6c63561b Wed, 25 Apr 2018 13:00:00 -0400 Big Duck full Big Duck The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 8:19 no Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget. Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.

]]> Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.

]]> Episode 4: How do we communicate without communications staff? https://bigduck.fireside.fm/4 b4cb165d-5aa3-4205-b593-14322661f809 Wed, 11 Apr 2018 12:00:00 -0400 Big Duck full Big Duck Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors. 12:18 no Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors. Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.

]]> Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.

]]> Episode 3: What's the board's role in branding? https://bigduck.fireside.fm/3 5e7959ea-f915-4b9a-8638-dd7d1ae54349 Mon, 02 Apr 2018 14:00:00 -0400 Big Duck full Big Duck Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. 11:31 no Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.

]]> Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.

]]> Episode 2: When is it okay to use jargon? https://bigduck.fireside.fm/2 75f33463-9585-4f39-9117-30bcdf328520 Mon, 02 Apr 2018 13:45:00 -0400 Big Duck full Big Duck Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language. 6:46 no Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language. Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.

]]> Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.

]]> Episode 1: Welcome to the Smart Communications Podcast! https://bigduck.fireside.fm/1 02988738-0967-488e-a1be-111415fccd71 Mon, 02 Apr 2018 13:30:00 -0400 Big Duck full Big Duck The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 1:51 no The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. The Smart Communications Podcast is hosted by Sarah Durham (https://bigducknyc.com/about/sarah-durham), CEO of Big Duck (https://bigducknyc.com/) and produced by Marcus DePaula. Our music is by Broke for Free (https://open.spotify.com/artist/5gCVozH1XRcgWBHJxsuCDY). The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

The Smart Communications Podcast is hosted by Sarah Durham, CEO of Big Duck and produced by Marcus DePaula. Our music is by Broke for Free.

]]> The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

The Smart Communications Podcast is hosted by Sarah Durham, CEO of Big Duck and produced by Marcus DePaula. Our music is by Broke for Free.

]]>