The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “marketing”.
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Episode 130: How should you evolve your approach to digital marketing?
February 15th, 2023 | 16 mins 51 secs
donors, marketing, nonprofit, podcast, strategy
Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics.
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Episode 118: How can you use your vision, mission, and values to guide your donor communications?
August 3rd, 2022 | 19 mins 54 secs
communications, fundraising, marketing, nonprofit
Learn how the Ms. Foundation for Women uses their vision, mission, and values to guide their marketing and communications.
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Episode 78: Marketing versus communications: what's the difference?
January 13th, 2021 | 22 mins 31 secs
communications, marketing, nonprofit
Should marketing and communications be separate departments? Sarah Durham sits down with marketing and communications expert Samantha Campbell to examine the difference.
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Episode 46: How do you involve your community when rebranding?
October 9th, 2019 | 23 mins 50 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive.
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Episode 45: How can your staff co-create your brand?
September 25th, 2019 | 12 mins 46 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process.
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Episode 44: How should you work with freelancers?
September 11th, 2019 | 15 mins 22 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work.
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Episode 43: How do you let your community speak for you?
August 28th, 2019 | 14 mins 9 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content.
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Episode 42: How do you use the media for advocacy?
August 14th, 2019 | 12 mins 2 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
If your nonprofit’s mission is to change structures, behaviors, or beliefs, the media can be a powerful tool. Vince Warren of The Center for Constitutional Rights talks through his experiences.
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Episode 41: How can interviews help you get better insights?
July 31st, 2019 | 21 mins 2 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Laura Fisher, Big Duck’s Senior Strategist, shares how qualitative research can help you understand your target audiences better.
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Episode 40: How can you be a better writer?
July 17th, 2019 | 21 mins 13 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Everyone thinks they’re a writer—and a great one at that. Dan Gunderman, expert writer and Big Duck’s former Creative Director shares what it takes to write well.