The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 10 episodes of The Smart Communications Podcast with the tag “marketing”.
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Episode 46: How do you involve your community when rebranding?
October 9th, 2019 | 23 mins 50 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive.
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Episode 45: How can your staff co-create your brand?
September 25th, 2019 | 12 mins 46 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process.
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Episode 44: How should you work with freelancers?
September 11th, 2019 | 15 mins 22 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work.
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Episode 43: How do you let your community speak for you?
August 28th, 2019 | 14 mins 9 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content.
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Episode 42: How do you use the media for advocacy?
August 14th, 2019 | 12 mins 2 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
If your nonprofit’s mission is to change structures, behaviors, or beliefs, the media can be a powerful tool. Vince Warren of The Center for Constitutional Rights talks through his experiences.
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Episode 41: How can interviews help you get better insights?
July 31st, 2019 | 21 mins 2 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Laura Fisher, Big Duck’s Senior Strategist, shares how qualitative research can help you understand your target audiences better.
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Episode 40: How can you be a better writer?
July 17th, 2019 | 21 mins 13 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Everyone thinks they’re a writer—and a great one at that. Dan Gunderman, expert writer and Big Duck’s former Creative Director shares what it takes to write well.
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Episode 39: How can you get your team to stop fighting like cats and dogs?
July 3rd, 2019 | 20 mins 11 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Your communications and development teams don’t have to fight like cats and dogs. Hear our tips for collaboration in this podcast episode.
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Episode 38: Can chatbots improve donor experiences?
June 19th, 2019 | 19 mins 8 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Alice Hendricks, CEO of Jackson River, explains how nonprofits can harness technology to personalize communications and donor experiences.
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Episode 37: Are your internal communications values-driven?
June 5th, 2019 | 18 mins 48 secs
marketing, nonprofit, nonprofit branding, nonprofit communications
Elizabeth Toledo, President of Camino Group and crisis communications expert, talks internal communications challenges, values-driven workplaces, and advancing diversity, equity, inclusion, and more.