The Smart Communications Podcast

Episode 105: Why do government agencies need strong brands?

February 2nd, 2022  |  21 mins 38 secs

Find out the importance for government agencies to be focused on branding and communications work.

Episode 104: How can you embrace the challenges of changing your name?

January 19th, 2022  |  15 mins 2 secs

branding, brands, nonprofit

Learn more about what a good name can do for organizations–and how to navigate the process of changing it in the episode of the Smart Communications Podcast.

Episode 103: Tiny Habits: How can small changes change everything?

January 5th, 2022  |  22 mins 34 secs

communications, nonprofit, teams

Get tips on how to take five days to learn about yourself and learn about the tiny habits that you chose.

Episode 102: How can you create a healthy workplace in remote settings?

December 16th, 2021  |  25 mins 46 secs

nonprofit, nonprofit communications, teams

What can you do to embed wellness into how your organization works? Meico Marquette Whitlock shares his knowledge about how we have to take care of ourselves so that we can do good work better over time.

Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it?

December 1st, 2021  |  22 mins 31 secs

nonprofit, nonprofit communications

How do you know when your organization has a jargon problem? Listen to this podcast to get helpful tips on how to tackle this issue.

Episode 100: How can nonprofits apply the principles of Emergent Strategy to their communications?

November 17th, 2021  |  38 mins 26 secs

nonprofit, nonprofit communications

Hannah Thomas and Priscilla Hung, co-director at Move to End Violence, discuss adrienne mareee brown’s Emergent Strategy and how to apply it to nonprofit communications.

Episode 99: Who should be on your communications team?

November 3rd, 2021  |  22 mins 27 secs

nonprofit, nonprofit communications

Who should be on your communications team? Learn how to define the characteristics that help successful nonprofit communications teams achieve their goals in this podcast.

Episode 98: How can you build inclusive processes in branding and beyond?

October 20th, 2021  |  15 mins 50 secs

branding, equity, nonprofit, participation

Farra Trompeter talks with Dr. Renee Rubin Ross, founder of The Ross Collective, about how you can build inclusive conversations and ways to meaningfully engage your team and community in branding.

Episode 97: How nonprofit communications have changed over the years

October 8th, 2021  |  26 mins 34 secs

nonprofit, nonprofit communications

Sarah Durham and Farra Trompeter share insights about how nonprofit communications have changed over the years, and share their experiences as professionals who have worked for and with nonprofits for several decades.

Episode 96: How can you use donor personas to guide your communications?

September 23rd, 2021  |  19 mins 25 secs

donors, nonprofit, nonprofit communications

Farra Trompeter is joined by Mica Bevington, US director of communications and development at Humanity and Inclusion to discuss how you can use donor personas to guide your communications.

Episode 95: Equity: How can we design organizations where everyone thrives?

September 8th, 2021  |  17 mins 52 secs

diversity, equity, incusion, nonprofit

Equity: How can we design organizations where everyone thrives? Tune in to this podcast to learn more about how to center equity in your organization.

Episode 94: How can you update an iconic brand?

August 26th, 2021  |  20 mins 59 secs

branding, nonprofit

Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.

Episode 93: What can a good tagline do for your nonprofit?

August 11th, 2021  |  24 mins 10 secs

nonprofit, nonprofit branding, tagline

What can a good tagline do for your nonprofit? Farra Trompeter explores this topic with Chandra M. Hayslett from the Center for Constitutional Rights and Ambar Mentor-Truppa from the Shriver Center on Poverty Law.

Episode 92: What’s the future of virtual events?

July 28th, 2021  |  18 mins 56 secs

events, galas, nonprofit

What’s the future of virtual events? Find out ways to create engaging virtual and hybrid events as we settle into life during and beyond COVID-19.

Episode 91: Why should you challenge urgency in your communications?

July 14th, 2021  |  14 mins 44 secs

diversity, equity, inclusion, nonprofit, nonprofit communications

Why should you challenge urgency in your communications? Learn more about what urgency means and how to question it as it shows up in nonprofit communications.

Episode 90: How can you leverage your brand to connect with your community?

June 30th, 2021  |  26 mins 6 secs

branding, community, nonprofit

How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.