The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying Episode 91 - 100 of 153 in total of The Smart Communications Podcast with the tag “nonprofit”.
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Episode 94: How can you update an iconic brand?
August 26th, 2021 | 20 mins 59 secs
branding, nonprofit
Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.
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Episode 93: What can a good tagline do for your nonprofit?
August 11th, 2021 | 24 mins 10 secs
nonprofit, nonprofit branding, tagline
What can a good tagline do for your nonprofit? Farra Trompeter explores this topic with Chandra M. Hayslett from the Center for Constitutional Rights and Ambar Mentor-Truppa from the Shriver Center on Poverty Law.
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Episode 92: What’s the future of virtual events?
July 28th, 2021 | 18 mins 56 secs
events, galas, nonprofit
What’s the future of virtual events? Find out ways to create engaging virtual and hybrid events as we settle into life during and beyond COVID-19.
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Episode 91: Why should you challenge urgency in your communications?
July 14th, 2021 | 14 mins 44 secs
diversity, equity, inclusion, nonprofit, nonprofit communications
Why should you challenge urgency in your communications? Learn more about what urgency means and how to question it as it shows up in nonprofit communications.
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Episode 90: How can you leverage your brand to connect with your community?
June 30th, 2021 | 26 mins 6 secs
branding, community, nonprofit
How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.
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Episode 89: How can Google Analytics help you achieve better digital results?
June 16th, 2021 | 14 mins 12 secs
digital communications, nonprofit
Tune in to this podcast to learn how to achieve better outcomes by basing their decisions on statistics and observed behavior rather than assumptions and personal preferences.
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Episode 88: What are the latest trends in nonprofit communications?
June 2nd, 2021 | 15 mins 30 secs
nonprofit, nonprofit communications
Sarah Durham talks with award-winning author, Kivi Leroux Miller, about the Nonprofit Communications Trends Report and its benefits for nonprofit communicators.
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Episode 87: Should you go with fixed fee or time-and-materials for that project?
May 19th, 2021 | 17 mins 16 secs
nonprofit, nonprofit communications, project management
Budget's always an issue— but how do you decide whether to do a project on a fixed fee or time-and-materials basis? Sarah Durham explores the pros and cons of both options and recommends when to use each.
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Episode 86: Is your website secure and flexible?
May 5th, 2021 | 17 mins 42 secs
nonprofit, technology
Dave Hansen-Lange, Advomatic's Director of Technical Strategy, joins Sarah to explain what open source is, why security updates matter, and how to keep your site evolving with your nonprofit.
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Episode 85: Is it strategic?
April 21st, 2021 | 21 mins 29 secs
nonprofit, nonprofit communications
Sarah Durham and Laura Fisher define goals, objectives, strategies, and tactics, and where and when to pressure test an idea.