The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying Episode 21 - 21 of 21 in total of The Smart Communications Podcast with the tag “nonprofit branding”.
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Episode 2: When is it okay to use jargon?
April 2nd, 2018 | 6 mins 46 secs
branding, communications, copywriting, guidelines, jargon, marketing, nonprofit branding, nonprofit communications, nonprofits
Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.