How can you use donor personas to guide your communications?

Episode 96 · September 23rd, 2021 · 19 mins 25 secs

About this Episode

How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.