How can you move from swag to storytelling?

About this Episode

Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explore how to make affordable, wearable swag that staff and community members actually want, how a fundraiser tapped into local themes that turned products into program stories, and how a children’s book became a relationship-building tool. Get practical, budget-conscious ideas for making your brand something people want to carry with them.