The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
About the show
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
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Episode 132: What can messaging do for your organization?
March 15th, 2023 | 18 mins 46 secs
communications, nonprofit, podcast, values
Strong internal communications can lead to better external communications. Get examples of how to engage your team in using your vision, mission, values, and messaging as you communicate to others.
Episode 131: What are the latest nonprofit communications trends?
March 1st, 2023 | 19 mins 14 secs
communications, nonprofit, podcast, strategy
What models could add structure to your communications team? What trends might strengthen your nonprofit's communications? Tune in for tips and insights based on what works for most organizations.
Episode 130: How should you evolve your approach to digital marketing?
February 15th, 2023 | 16 mins 51 secs
donors, marketing, nonprofit, podcast, strategy
Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics.
Episode 129: How can development and communications teams work better together?
February 1st, 2023 | 23 mins 39 secs
communications, fundraising, nonprofit, podcast
What are the best structures and guidelines to strengthen your internal communications and outreach? Tune in for examples and tips to sync up efforts and help your nonprofit connect with others.
Episode 128: How can you stop the spread of so many sub-brands?
January 18th, 2023 | 22 mins 18 secs
nonprofit, podcast, strategy, sub-brands
Farra Trompeter and Claire Taylor Hansen explore why brands need a clear organizational structure to connect sub-brands and how you can explore brand architecture at your nonprofit.
Episode 127: How can you build a strong relationship with a consultant?
January 4th, 2023 | 23 mins 34 secs
consultant, nonprofit, podcast, teams
Make sure it’s a fit when selecting and working with a consultant, whether that be in branding, fundraising, communications, or website development.
Episode 126: How can you make the case with funders to invest in staff?
December 14th, 2022 | 20 mins 56 secs
campaign, fundraising, nonprofit, podcast
Make the case for investing in your staff. Get tips on how to persuade funders that funding the staff of your organization strengthens your ability to deliver programs, conduct outreach, and accomplish your mission.
Episode 125: How can you manage burnout and fatigue as a communications professional?
November 30th, 2022 | 28 mins 35 secs
burnout, nonprofit, podcast, teams
How does burnout impact you and your co-workers? Discover ways to help prevent burnout and give space for grace with yourself and your colleagues.
Episode 124: Why should you try new approaches in your donor communications?
November 9th, 2022 | 23 mins 3 secs
campaign, communications, fundraising, nonprofit, podcast
Is your org questioning how it raises money & communicates w/ donors? Listen to this podcast for tips on how to challenge the status quo, including community-centric fundraising insights & strategies.
Episode 123: How can you get donors to give again?
October 26th, 2022 | 22 mins 18 secs
campaigns, donors, fundraising, nonprofit, podcast
What motivates people to give? How can you use communications to engage donors? Learn about the benefits of building a strong monthly giving program for your nonprofit.
Episode 122: How should you rethink your approach to strategic planning?
October 12th, 2022 | 15 mins 34 secs
campaigns, nonprofit, podcast, strategic planning
Learn about embracing a big vision while also providing more room to adapt and be flexible when approaching your strategic plan.
Episode 121: Why should you prioritize internal communications?
September 28th, 2022 | 15 mins 58 secs
communications, nonprofit, podcast, teams
Why should you prioritize internal communications and your staff? Tune in to find out the pros and cons of having someone on your communications team focused on communicating with staff.
Episode 120: How can you engage your community in your brand?
September 14th, 2022 | 15 mins 6 secs
branding, communications, community, nonprofit
Who is involved in building your brand now, and who needs to be involved in the future, to advance your nonprofit’s mission? Learn why and how to involve the community most impacted by your work in how you communicate.
Episode 119: How can you create and use your vision, mission, and values?
August 18th, 2022 | 15 mins 22 secs
mission, nonprofit, podcast, values, vision
Get tips on how to define your vision, mission, and values and how to go about crafting a message that articulates who your organization is to the world.
Episode 118: How can you use your vision, mission, and values to guide your donor communications?
August 3rd, 2022 | 19 mins 54 secs
communications, fundraising, marketing, nonprofit
Learn how the Ms. Foundation for Women uses their vision, mission, and values to guide their marketing and communications.
Episode 117: How does branding make things easier?
July 20th, 2022 | 14 mins 25 secs
branding, communications, fundraising, nonprofit, podcast
Learn more about how branding gives nonprofits the tools to communicate more clearly and makes fundraising easier and how one organization’s new brand infuses their commitment to equity and more.