The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying Episode 1 - 10 of 20 in total of The Smart Communications Podcast with the tag “nonprofits”.
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Episode 27: How can an executive director realize their vision?
January 16th, 2019 | 13 mins 27 secs
ccr, executive director, nonprofit communications, nonprofit executive director, nonprofit leader, nonprofit vision, nonprofits
Over 12 years, Vince Warren shaped the Center for Constitutional Rights around his vision of what the organization could be. Tune in to hear about his experiences and insights.
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Episode 26: What is “strategy?”
January 2nd, 2019 | 12 mins 18 secs
communications goals, nonprofit communications, nonprofits, strategy
“Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit.
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Episode 22: What are the ingredients of great storytelling?
November 14th, 2018 | 17 mins 8 secs
brands, nonprofit narratives, nonprofits, storytelling
A compelling story is a powerful tool nonprofits can use to engage, inspire, and move people to act. Jenny Dyson, Creative Director of Pencil, shares tips on how to start telling yours.
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Episode 21: How can communications help development?
October 31st, 2018 | 19 mins 42 secs
fundraising, nonprofit communications, nonprofit development, nonprofit fundraising, nonprofits
Big Duck goes to Fundraising Day 2018 and asks rockstars in the fundraising world one question: What can communications do to support development? Tune in to hear their answers—and more.
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Episode 18: Should you fire that lousy board member?
September 19th, 2018 | 11 mins 41 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
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Episode 17: How can you facilitate great internal communications?
September 5th, 2018 | 15 mins 6 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.
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Episode 16: Should nonprofits rebrand when overhauling their websites?
August 22nd, 2018 | 7 mins 15 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more.
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Episode 15: How do you articulate your community’s values?
August 8th, 2018 | 15 mins 54 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.
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Episode 14: Can we engage audiences with YouTube Live?
August 1st, 2018 | 10 mins 28 secs
brand personality, brand strategy, branding, communications, core values, digital marketing, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, strategy, values, word choice, words, youtube, youtube live
Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.
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Episode 13: Should we digitize our brand guide?
July 24th, 2018 | 7 mins 18 secs
board, brand guide, branding, communications, digital brand guide, digital branding, digital style guide, donor engagement, events, fundraising, galas, giving, in-person cultivation, marketing, nonprofit boards, nonprofit communications, nonprofit management, nonprofits, style guide
Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides.