The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
We found 2 episodes of The Smart Communications Podcast with the tag “copywriting”.
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Episode 12: What makes a great nonprofit tagline?
July 11th, 2018 | 14 mins 4 secs
board, branding, communications, copy, copywriting, creative, jargon, marketing, nonprofit boards, nonprofit communications, nonprofit management, nonprofits, organizational taglines, taglines
A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline.
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Episode 2: When is it okay to use jargon?
April 2nd, 2018 | 6 mins 46 secs
branding, communications, copywriting, guidelines, jargon, marketing, nonprofit branding, nonprofit communications, nonprofits
Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.