The Smart Communications Podcast
The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.
Displaying all 8 Episode of The Smart Communications Podcast with the tag “brand strategy”.
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Episode 18: Should you fire that lousy board member?
September 19th, 2018 | 11 mins 41 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
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Episode 17: How can you facilitate great internal communications?
September 5th, 2018 | 15 mins 6 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.
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Episode 16: Should nonprofits rebrand when overhauling their websites?
August 22nd, 2018 | 7 mins 15 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more.
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Episode 15: How do you articulate your community’s values?
August 8th, 2018 | 15 mins 54 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.
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Episode 14: Can we engage audiences with YouTube Live?
August 1st, 2018 | 10 mins 28 secs
brand personality, brand strategy, branding, communications, core values, digital marketing, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, strategy, values, word choice, words, youtube, youtube live
Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.
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Episode 10: What words should you avoid?
June 27th, 2018 | 10 mins 24 secs
brand personality, brand strategy, branding, communications, core values, jargon, language, marketing, nonprofit communications, nonprofits, organizational values, personality, phrases, pronouns, values, word choice, words
Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in.
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Episode 9: Why is it so hard to raise awareness?
June 13th, 2018 | 8 mins 40 secs
awareness, brand personality, brand strategy, branding, campaigns, communications, core values, development, fundraising, marketing, nonprofit communications, nonprofits, organizational values, personality, raising awareness, values
To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.
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Episode 8: How are organizational values and personality different?
May 30th, 2018 | 12 mins 7 secs
brand personality, brand strategy, branding, communications, core values, marketing, nonprofit communications, nonprofits, organizational values, personality, values
Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.