app03 Wed, 19 Aug 2026 15:28:14 +0000 Fireside (https://fireside.fm) https://bigduck.fireside.fm/tags/united%20way Wed, 19 Aug 2026 09:00:00 -0400 The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. en-us episodic The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go. Big Duck The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. no Big Duck hello@bigducknyc.com https://bigduck.fireside.fm/218 56fcec31-1b7d-40d7-a7fb-de77b485c207 Wed, 19 Aug 2026 09:00:00 -0400 Big Duck full Big Duck Learn how to refresh your brand, build trust across independent teams, and maximize collective impact across chapters and networks. 24:26 no <p>Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand refresh across 1,000 local United Ways in 30+ countries. They explore how United Way conducted an 18-month data-driven process that centered trust and listening with network leaders and balanced brand consistency with local autonomy. Omoiye shares lessons on phasing brand rollout, empowering brand ambassadors, connecting brand to fundraising, and why your brand is more fragile than you think. Get practical strategies for any organization managing a nonprofit brand. </p> nonprofit, communications, podcast, branding, United Way Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand refresh across 1,000 local United Ways in 30+ countries. They explore how United Way conducted an 18-month data-driven process that centered trust and listening with network leaders and balanced brand consistency with local autonomy. Omoiye shares lessons on phasing brand rollout, empowering brand ambassadors, connecting brand to fundraising, and why your brand is more fragile than you think. Get practical strategies for any organization managing a nonprofit brand.

]]> Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand refresh across 1,000 local United Ways in 30+ countries. They explore how United Way conducted an 18-month data-driven process that centered trust and listening with network leaders and balanced brand consistency with local autonomy. Omoiye shares lessons on phasing brand rollout, empowering brand ambassadors, connecting brand to fundraising, and why your brand is more fragile than you think. Get practical strategies for any organization managing a nonprofit brand.

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