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    <title>The Smart Communications Podcast - Episodes Tagged with “Swag”</title>
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    <pubDate>Wed, 30 Sep 2026 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.</description>
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.</itunes:summary>
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  <title>Episode 221: How can you move from swag to storytelling?</title>
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  <pubDate>Wed, 30 Sep 2026 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>Swag can engage your team and your community. Learn affordable, intentional ways to turn merchandise, events, and publications into storytelling tools that build brand loyalty and connection.</itunes:subtitle>
  <itunes:duration>16:32</itunes:duration>
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  <description>&lt;p&gt;Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explore how to make affordable, wearable swag that staff and community members actually want, how a fundraiser tapped into local themes that turned products into program stories, and how a children’s book became a relationship-building tool. Get practical, budget-conscious ideas for making your brand something people want to carry with them. &lt;/p&gt;
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    <![CDATA[<p>Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explore how to make affordable, wearable swag that staff and community members actually want, how a fundraiser tapped into local themes that turned products into program stories, and how a children’s book became a relationship-building tool. Get practical, budget-conscious ideas for making your brand something people want to carry with them.</p>]]>
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    <![CDATA[<p>Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explore how to make affordable, wearable swag that staff and community members actually want, how a fundraiser tapped into local themes that turned products into program stories, and how a children’s book became a relationship-building tool. Get practical, budget-conscious ideas for making your brand something people want to carry with them.</p>]]>
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