web01.fireside.fm Tue, 28 Apr 2026 15:45:56 -0500 Fireside (https://fireside.fm) The Smart Communications Podcast - Episodes Tagged with “Strategy” https://bigduck.fireside.fm/tags/strategy Wed, 12 Nov 2025 09:00:00 -0500 The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. en-us episodic The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go. Big Duck The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. no Big Duck hello@bigducknyc.com Episode 199: How can you find the best parts of your brand? https://bigduck.fireside.fm/199 3557af1f-4a13-498d-b2fe-770e9b6fde73 Wed, 12 Nov 2025 09:00:00 -0500 Big Duck full Big Duck Explore how nonprofits can uncover what makes their brand shine, and decide when it’s time to rebrand, refresh, or raise awareness. 29:58 no What are the best parts of your brand, and are you putting them to work for your mission? Farra Trompeter, co-director, interviews Lyn Weinman, founder, president, and chief strategist at KidGlov and the author of Untangling Spaghetti: A Branding Fable (https://kidglov.com/untanglingspaghetti/), to discuss addressing brand confusion, aligning on strategy, and knowing what type of change is right. nonprofit, podcast, branding, strategy What are the best parts of your brand, and are you putting them to work for your mission? Farra Trompeter, co-director, interviews Lyn Weinman, founder, president, and chief strategist at KidGlov and the author of Untangling Spaghetti: A Branding Fable, to discuss addressing brand confusion, aligning on strategy, and knowing what type of change is right.

]]> What are the best parts of your brand, and are you putting them to work for your mission? Farra Trompeter, co-director, interviews Lyn Weinman, founder, president, and chief strategist at KidGlov and the author of Untangling Spaghetti: A Branding Fable, to discuss addressing brand confusion, aligning on strategy, and knowing what type of change is right.

]]> Episode 180: Is it time to reboot your communications strategy? https://bigduck.fireside.fm/180 dcc5e84d-3f88-4b5a-9088-ad0df9c3811f Wed, 19 Feb 2025 09:00:00 -0500 Big Duck full Big Duck Discover the latest nonprofit communications trends and explore how nonprofits can reboot their strategies for better results in 2025. 22:11 no Is it time to reboot your nonprofit’s communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy. nonprofit, podcast, communications, strategy, teams, trends Is it time to reboot your nonprofit’s communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy.

]]> Is it time to reboot your nonprofit’s communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy.

]]> Episode 131: What are the latest nonprofit communications trends? https://bigduck.fireside.fm/131 6fc94072-1e18-4636-ace3-587047faa272 Wed, 01 Mar 2023 09:00:00 -0500 Big Duck full Big Duck What models could add structure to your communications team? What trends might strengthen your nonprofit's communications? Tune in for tips and insights based on what works for most organizations. 19:14 no A nonprofit’s approach to communications should strategically advance its mission. Farra Trompeter, co-director, chats with Kivi Leroux Miller, founder and CEO of Nonprofit Marketing Guide, about ways to refine your team’s communications initiatives nonprofit, communications, strategy, podcast A nonprofit’s approach to communications should strategically advance its mission. Farra Trompeter, co-director, chats with Kivi Leroux Miller, founder and CEO of Nonprofit Marketing Guide, about ways to refine your team’s communications initiatives

]]> A nonprofit’s approach to communications should strategically advance its mission. Farra Trompeter, co-director, chats with Kivi Leroux Miller, founder and CEO of Nonprofit Marketing Guide, about ways to refine your team’s communications initiatives

]]> Episode 130: How should you evolve your approach to digital marketing? https://bigduck.fireside.fm/130 a9aba2a5-439e-482b-a8d1-d855adc7e2df Wed, 15 Feb 2023 09:00:00 -0500 Big Duck full Big Duck Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics. 16:51 no Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more. nonprofit, podcast, marketing, strategy, donors Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.

]]> Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.

]]> Episode 128: How can you stop the spread of so many sub-brands? https://bigduck.fireside.fm/128 345e0b68-1f24-4b71-9cf2-4b754217161e Wed, 18 Jan 2023 09:00:00 -0500 Big Duck full Big Duck Farra Trompeter and Claire Taylor Hansen explore why brands need a clear organizational structure to connect sub-brands and how you can explore brand architecture at your nonprofit. 22:18 no Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically. nonprofit, podcast, sub-brands, strategy Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically.

]]> Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically.

]]> Episode 26: What is “strategy?” https://bigduck.fireside.fm/26 5258ed4d-3cc5-41c7-9cbb-9dad6dd03a08 Wed, 02 Jan 2019 08:15:00 -0500 Big Duck full Big Duck “Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit. 12:18 no In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher (https://bigducknyc.com/about/laura-fisher/) and Gil Mejia (https://bigducknyc.com/about/gil-mejia/), define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking. If you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your nonprofit (https://bigducknyc.com/insights/achieve-more-putting-strategy-to-work-for-your-nonprofit/). nonprofits, nonprofit communications, strategy, communications goals In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher and Gil Mejia, define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking.

If you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your nonprofit.

]]> In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher and Gil Mejia, define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking.

If you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your nonprofit.

]]> Episode 14: Can we engage audiences with YouTube Live? https://bigduck.fireside.fm/14 83911898-d817-4762-91c5-fbcd10993a49 Wed, 01 Aug 2018 10:00:00 -0400 Big Duck full Big Duck Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live. 10:28 no Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.

]]> Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.

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