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    <title>The Smart Communications Podcast - Episodes Tagged with “Rebrand”</title>
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    <pubDate>Tue, 16 Dec 2025 09:00:00 -0500</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 201: How do you approach rebranding a 100 year old nonprofit?</title>
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  <pubDate>Tue, 16 Dec 2025 09:00:00 -0500</pubDate>
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  <itunes:subtitle>Discover how a 100-year-old community foundation approached a full rebrand, refreshing their identity to engage new audiences. </itunes:subtitle>
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  <description>Insights from a major nonprofit rebrand! Join Ally Dommu, director of service development, and Brad Drazen, vice president of communications and marketing at Greater Hartford Gives Foundation, as they unpack the motivations behind changing a 100-year-old foundation’s name, the research and collaboration that guided the process, and what other organizations and foundations can learn when considering a rebrand.  
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  <itunes:keywords>podcast, nonprofit, communications, branding, rebrand, brand equity</itunes:keywords>
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