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    <title>The Smart Communications Podcast - Episodes Tagged with “Planned Giving”</title>
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    <pubDate>Wed, 16 Sep 2026 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.</description>
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.</itunes:summary>
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  <title>Episode 220: How can you accelerate planned giving?</title>
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  <pubDate>Wed, 16 Sep 2026 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>Planned giving isn't just for the big nonprofits. Learn affordable, easy tactics to launch a program, build authentic donor conversations, and secure long-term support.</itunes:subtitle>
  <itunes:duration>21:50</itunes:duration>
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  <description>&lt;p&gt;Planned giving can feel intimidating, especially if your team is small and your days are already full. But you don’t need dedicated staff, or expensive resources. Farra Trompeter, co-director, talks with Tony Martignetti, evangelist for planned giving and author of &lt;em&gt;Planned Giving Accelerated&lt;/em&gt;, about why planned giving is easy, accessible, and affordable for organizations of any size. They explore Tony's three-step launch framework, and discuss why donors who include you in their will actually increase their annual giving. You’ll also learn how to reframe planned giving from a "death conversation" to a joyful legacy conversation and practical low-lift marketing tactics. Get actionable advice for launching a planned giving program this month—with no additional staff. &lt;/p&gt;
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    <![CDATA[<p>Planned giving can feel intimidating, especially if your team is small and your days are already full. But you don’t need dedicated staff, or expensive resources. Farra Trompeter, co-director, talks with Tony Martignetti, evangelist for planned giving and author of <em>Planned Giving Accelerated</em>, about why planned giving is easy, accessible, and affordable for organizations of any size. They explore Tony's three-step launch framework, and discuss why donors who include you in their will actually increase their annual giving. You’ll also learn how to reframe planned giving from a "death conversation" to a joyful legacy conversation and practical low-lift marketing tactics. Get actionable advice for launching a planned giving program this month—with no additional staff.</p>]]>
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    <![CDATA[<p>Planned giving can feel intimidating, especially if your team is small and your days are already full. But you don’t need dedicated staff, or expensive resources. Farra Trompeter, co-director, talks with Tony Martignetti, evangelist for planned giving and author of <em>Planned Giving Accelerated</em>, about why planned giving is easy, accessible, and affordable for organizations of any size. They explore Tony's three-step launch framework, and discuss why donors who include you in their will actually increase their annual giving. You’ll also learn how to reframe planned giving from a "death conversation" to a joyful legacy conversation and practical low-lift marketing tactics. Get actionable advice for launching a planned giving program this month—with no additional staff.</p>]]>
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