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    <title>The Smart Communications Podcast - Episodes Tagged with “Nonprofit Communications”</title>
    <link>https://bigduck.fireside.fm/tags/nonprofit%20communications</link>
    <pubDate>Wed, 25 Oct 2023 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</itunes:summary>
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    <itunes:owner>
      <itunes:name>Big Duck</itunes:name>
      <itunes:email>hello@bigducknyc.com</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Non-Profit"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Government"/>
<item>
  <title>Episode 147: How do you hire for a strong communications team? </title>
  <link>https://bigduck.fireside.fm/147</link>
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  <pubDate>Wed, 25 Oct 2023 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Discover why nonprofit organizations are redefining communication teams and explore four essential questions to shape your next hire.
</itunes:subtitle>
  <itunes:duration>23:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 144: How can communications help you recruit and engage board members?</title>
  <link>https://bigduck.fireside.fm/144</link>
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  <pubDate>Wed, 13 Sep 2023 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Discover how board members can not only contribute as "askers," but also as ambassadors and advocates in marketing and communications for your nonprofit.</itunes:subtitle>
  <itunes:duration>30:37</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 133: How can you center community in your communications?</title>
  <link>https://bigduck.fireside.fm/133</link>
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  <pubDate>Wed, 29 Mar 2023 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Learn tips for analyzing and better understanding the sources of your nonprofit's support and principles for communicating in a more inclusive and community-centric way. </itunes:subtitle>
  <itunes:duration>34:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way.  
</description>
  <itunes:keywords>community, nonprofit commuications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 102: How can you create a healthy workplace in remote settings?</title>
  <link>https://bigduck.fireside.fm/102</link>
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  <pubDate>Thu, 16 Dec 2021 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>What can you do to embed wellness into how your organization works? Meico Marquette Whitlock shares his knowledge about how we have to take care of ourselves so that we can do good work better over time.</itunes:subtitle>
  <itunes:duration>25:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, teams</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it?</title>
  <link>https://bigduck.fireside.fm/101</link>
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  <pubDate>Wed, 01 Dec 2021 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>How do you know when your organization has a jargon problem? Listen to this podcast to get helpful tips on how to tackle this issue. </itunes:subtitle>
  <itunes:duration>22:31</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 100: How can nonprofits apply the principles of Emergent Strategy to their communications?</title>
  <link>https://bigduck.fireside.fm/100</link>
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  <pubDate>Wed, 17 Nov 2021 10:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c3296d9e-cef0-41ba-b427-6c54b9d2c602.mp3" length="55352423" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Hannah Thomas and Priscilla Hung, co-director at Move to End Violence, discuss adrienne mareee brown’s Emergent Strategy and how to apply it to nonprofit communications. </itunes:subtitle>
  <itunes:duration>38:26</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 99: Who should be on your communications team?</title>
  <link>https://bigduck.fireside.fm/99</link>
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  <pubDate>Wed, 03 Nov 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Who should be on your communications team? Learn how to define the characteristics that help successful nonprofit communications teams achieve their goals in this podcast.</itunes:subtitle>
  <itunes:duration>22:27</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 97: How nonprofit communications have changed over the years</title>
  <link>https://bigduck.fireside.fm/97</link>
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  <pubDate>Fri, 08 Oct 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/0c3686d2-3222-44d8-814f-0e202684fb6a.mp3" length="38267088" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Farra Trompeter share insights about how nonprofit communications have changed over the years, and share their experiences as professionals who have worked for and with nonprofits for several decades.  </itunes:subtitle>
  <itunes:duration>26:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Nonprofit staff have become more sophisticated in prioritizing the goals,  audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Nonprofit staff have become more sophisticated in prioritizing the goals,  audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Nonprofit staff have become more sophisticated in prioritizing the goals,  audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 96: How can you use donor personas to guide your communications?</title>
  <link>https://bigduck.fireside.fm/96</link>
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  <pubDate>Thu, 23 Sep 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/543d8157-f13b-4bf6-a30b-d98498374051.mp3" length="27970872" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Farra Trompeter is joined by Mica Bevington, US director of communications and development at Humanity and Inclusion to discuss how you can use donor personas to guide your communications.</itunes:subtitle>
  <itunes:duration>19:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 91: Why should you challenge urgency in your communications?</title>
  <link>https://bigduck.fireside.fm/91</link>
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  <pubDate>Wed, 14 Jul 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6c65a36b-b52c-4a88-9ad6-5f54b814d7d1.mp3" length="21223757" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Why should you challenge urgency in your communications? Learn more about what urgency means and how to question it as it shows up in nonprofit communications. </itunes:subtitle>
  <itunes:duration>14:44</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, diversity, equity, inclusion</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 88: What are the latest trends in nonprofit communications?</title>
  <link>https://bigduck.fireside.fm/88</link>
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  <pubDate>Wed, 02 Jun 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d9cdcf9e-8338-48cd-b0b1-6abffe1de09d.mp3" length="18607542" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham talks with award-winning author, Kivi Leroux Miller, about the Nonprofit Communications Trends Report and its benefits for nonprofit communicators.</itunes:subtitle>
  <itunes:duration>15:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 87:  Should you go with fixed fee or time-and-materials for that project?</title>
  <link>https://bigduck.fireside.fm/87</link>
  <guid isPermaLink="false">9844e940-390a-43f2-830d-cc1e23bb9efb</guid>
  <pubDate>Wed, 19 May 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9844e940-390a-43f2-830d-cc1e23bb9efb.mp3" length="12438465" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Budget's always an issue— but how do you decide whether to do a project on a fixed fee or time-and-materials basis? Sarah Durham explores the pros and cons of both options and recommends when to use each.</itunes:subtitle>
  <itunes:duration>17:16</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, project management</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 85: Is it strategic?</title>
  <link>https://bigduck.fireside.fm/85</link>
  <guid isPermaLink="false">910750b9-5774-4228-89e0-a27d7367c0f9</guid>
  <pubDate>Wed, 21 Apr 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/910750b9-5774-4228-89e0-a27d7367c0f9.mp3" length="15536164" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Laura Fisher define goals, objectives, strategies, and tactics, and where and when to pressure test an idea. </itunes:subtitle>
  <itunes:duration>21:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect.  Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect.  Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect.  Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 84: What norms should you challenge and disrupt?</title>
  <link>https://bigduck.fireside.fm/84</link>
  <guid isPermaLink="false">83127a86-ca37-4aa6-8177-3340dddced75</guid>
  <pubDate>Thu, 08 Apr 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/83127a86-ca37-4aa6-8177-3340dddced75.mp3" length="12788667" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Hannah Thomas discuss thoughtful disruption and whose voice is centered in the work we do.</itunes:subtitle>
  <itunes:duration>17:39</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 83: Where is the community in your communications?</title>
  <link>https://bigduck.fireside.fm/83</link>
  <guid isPermaLink="false">fcd5d8ea-11ce-44d0-b8d4-e319e3399fa4</guid>
  <pubDate>Wed, 24 Mar 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/fcd5d8ea-11ce-44d0-b8d4-e319e3399fa4.mp3" length="17546186" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>In this episode of the Smart Communications Podcast, Sarah Durham talks with Michelle Shireen Muri about the importance of centering your community in fundraising and communications.</itunes:subtitle>
  <itunes:duration>24:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 79: How do we communicate without communications staff?</title>
  <link>https://bigduck.fireside.fm/79</link>
  <guid isPermaLink="false">0e7ffd9d-a535-441a-8b0e-90affea0a8cc</guid>
  <pubDate>Wed, 27 Jan 2021 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/0e7ffd9d-a535-441a-8b0e-90affea0a8cc.mp3" length="10576577" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham speaks with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages without a communications staff in this re-run of one of our most popular podcasts. </itunes:subtitle>
  <itunes:duration>14:19</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Staff cuts and running an organization on a skeleton crew have become an unfortunate effect of the difficult times we have been facing. Sponsored by Bloomerang, here’s an inspirational boost and re-air of one of our most popular podcasts from the Spring of 2018 with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages he manages without a communications staff. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Staff cuts and running an organization on a skeleton crew have become an unfortunate effect of the difficult times we have been facing. Sponsored by Bloomerang, here’s an inspirational boost and re-air of one of our most popular podcasts from the Spring of 2018 with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages he manages without a communications staff.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Staff cuts and running an organization on a skeleton crew have become an unfortunate effect of the difficult times we have been facing. Sponsored by Bloomerang, here’s an inspirational boost and re-air of one of our most popular podcasts from the Spring of 2018 with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages he manages without a communications staff.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 71: What are the barriers to effective communications?</title>
  <link>https://bigduck.fireside.fm/71</link>
  <guid isPermaLink="false">5a097aa3-e350-4a64-b857-7247849577f1</guid>
  <pubDate>Mon, 28 Sep 2020 18:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5a097aa3-e350-4a64-b857-7247849577f1.mp3" length="8511819" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>In this episode, Sarah Durham examines the common obstacles that make it harder for nonprofits to communicate.</itunes:subtitle>
  <itunes:duration>13:45</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 69: Where do nonprofits go wrong with communications?</title>
  <link>https://bigduck.fireside.fm/69</link>
  <guid isPermaLink="false">018ed1a3-bd9a-462f-bcbb-ea99792d27b3</guid>
  <pubDate>Wed, 02 Sep 2020 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/018ed1a3-bd9a-462f-bcbb-ea99792d27b3.mp3" length="13007053" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, discusses  how to make nonprofit communications strategy passionate and impactful.</itunes:subtitle>
  <itunes:duration>21:14</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Thought leader  and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller.  
</description>
  <itunes:keywords>nonprofit communications, nonprofit</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Thought leader  and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Thought leader  and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 65: What happens when people think they know your organization but they don’t?</title>
  <link>https://bigduck.fireside.fm/65</link>
  <guid isPermaLink="false">9a45ef52-c343-4355-abc8-1e23d794a1f5</guid>
  <pubDate>Wed, 27 May 2020 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9a45ef52-c343-4355-abc8-1e23d794a1f5.mp3" length="12843793" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Teresa Younger discuss shifting brand perceptions.</itunes:subtitle>
  <itunes:duration>20:58</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand. 
</description>
  <itunes:keywords>nonprofit, brand perceptions, branding, Ms Foundation, women</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 53: Is it really feasible for your nonprofit to raise millions?</title>
  <link>https://bigduck.fireside.fm/53</link>
  <guid isPermaLink="false">6abff711-34c7-456e-8b65-08102a99bb32</guid>
  <pubDate>Thu, 05 Dec 2019 07:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6abff711-34c7-456e-8b65-08102a99bb32.mp3" length="12096185" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Eric Javier discuss feasibility studies, context, and audience when evaluating your donors for a major fundraising initiative. </itunes:subtitle>
  <itunes:duration>19:43</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations.  This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, donations, donation, feasibility, audience, research, donors, donor, fundraising</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations.  This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations.  This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 48: How can you design when you’re not a designer?</title>
  <link>https://bigduck.fireside.fm/48</link>
  <guid isPermaLink="false">cdba5973-c4aa-4895-b9c9-4278be703e8b</guid>
  <pubDate>Wed, 06 Nov 2019 07:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/cdba5973-c4aa-4895-b9c9-4278be703e8b.mp3" length="9767518" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>How to design like a designer when you’re not. Sarah Durham and Claire Taylor Hansen tell us how design can affect your brand, your clients, and your impact. </itunes:subtitle>
  <itunes:duration>15:50</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Big Duck pros Sarah Durham (https://bigduck.com/about/sarah-durham/) and Claire Taylor Hansen (https://bigduck.com/about/claire-taylor-hansen/) discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, design, designer, nonprofit design, branding, typographic hierarchy</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Big Duck pros <a href="https://bigduck.com/about/sarah-durham/" rel="nofollow">Sarah Durham</a> and <a href="https://bigduck.com/about/claire-taylor-hansen/" rel="nofollow">Claire Taylor Hansen</a> discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Big Duck pros <a href="https://bigduck.com/about/sarah-durham/" rel="nofollow">Sarah Durham</a> and <a href="https://bigduck.com/about/claire-taylor-hansen/" rel="nofollow">Claire Taylor Hansen</a> discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 47: Should your nonprofit be worried about GDPR and online privacy?</title>
  <link>https://bigduck.fireside.fm/47</link>
  <guid isPermaLink="false">26a1295d-56cb-48bf-b658-dc1b840d3024</guid>
  <pubDate>Wed, 23 Oct 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/26a1295d-56cb-48bf-b658-dc1b840d3024.mp3" length="9486985" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>As online privacy has become an increasingly important topic, how should your organization manage data? Hear the ins and outs of GDPR, how to be honest with your donors and clients, and more.</itunes:subtitle>
  <itunes:duration>15:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, GDPR, privacy, online privacy</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 46: How do you involve your community when rebranding?</title>
  <link>https://bigduck.fireside.fm/46</link>
  <guid isPermaLink="false">0493cc19-42e9-458d-b9e9-c373c46ba952</guid>
  <pubDate>Wed, 09 Oct 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/0493cc19-42e9-458d-b9e9-c373c46ba952.mp3" length="14568253" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive.</itunes:subtitle>
  <itunes:duration>23:50</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York (http://life.lfny.org/author/eking/), learned during her organization’s rebrand. 
Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, nonprofit marketing, nonprofit brand, branding, rebrand, rebranding, buy-in, collaboration, community</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>“You’re never going to get 100% buy-in...” is one of many lessons <a href="http://life.lfny.org/author/eking/" rel="nofollow">Elisabeth King, Director of Communications for Lycée Français de New York</a>, learned during her organization’s rebrand. </p>

<p>Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>“You’re never going to get 100% buy-in...” is one of many lessons <a href="http://life.lfny.org/author/eking/" rel="nofollow">Elisabeth King, Director of Communications for Lycée Français de New York</a>, learned during her organization’s rebrand. </p>

<p>Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 45: How can your staff co-create your brand?</title>
  <link>https://bigduck.fireside.fm/45</link>
  <guid isPermaLink="false">f141091d-a4ab-4065-9902-d80de5f7332a</guid>
  <pubDate>Wed, 25 Sep 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f141091d-a4ab-4065-9902-d80de5f7332a.mp3" length="7925382" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process.</itunes:subtitle>
  <itunes:duration>12:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Ambar Mentor-Truppa (https://www.povertylaw.org/people/Mentor-Truppa), VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia (https://bigduck.com/about/gil-mejia/) and Sarita Joseph (https://bigduck.com/about/sarita-joseph/) about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, nonprofit marketing, nonprofit brand, branding, rebrand, rebranding, buy-in, collaboration</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.povertylaw.org/people/Mentor-Truppa" rel="nofollow">Ambar Mentor-Truppa</a>, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s <a href="https://bigduck.com/about/gil-mejia/" rel="nofollow">Gil Mejia</a> and <a href="https://bigduck.com/about/sarita-joseph/" rel="nofollow">Sarita Joseph</a> about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.povertylaw.org/people/Mentor-Truppa" rel="nofollow">Ambar Mentor-Truppa</a>, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s <a href="https://bigduck.com/about/gil-mejia/" rel="nofollow">Gil Mejia</a> and <a href="https://bigduck.com/about/sarita-joseph/" rel="nofollow">Sarita Joseph</a> about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 44: How should you work with freelancers?</title>
  <link>https://bigduck.fireside.fm/44</link>
  <guid isPermaLink="false">804ef088-5c53-4526-bae7-00e1688a0957</guid>
  <pubDate>Wed, 11 Sep 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/804ef088-5c53-4526-bae7-00e1688a0957.mp3" length="9487469" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work.</itunes:subtitle>
  <itunes:duration>15:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Sandy Zimmerman, Big Duck’s Art Director, (https://bigducknyc.com/about/sandy-zimmerman/) shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, freelance, graphic designers, writers, hiring freelancers, nonprofit hiring</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://bigducknyc.com/about/sandy-zimmerman/" rel="nofollow">Sandy Zimmerman, Big Duck’s Art Director,</a> shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://bigducknyc.com/about/sandy-zimmerman/" rel="nofollow">Sandy Zimmerman, Big Duck’s Art Director,</a> shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 43: How do you let your community speak for you?</title>
  <link>https://bigduck.fireside.fm/43</link>
  <guid isPermaLink="false">b694aaa1-47ff-406e-87fe-a119c86145c8</guid>
  <pubDate>Wed, 28 Aug 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b694aaa1-47ff-406e-87fe-a119c86145c8.mp3" length="8751969" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content.</itunes:subtitle>
  <itunes:duration>14:09</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Michael Hoffman, CEO and founder of Gather Voices, (https://www.gathervoices.co/about/) shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, communications for nonprofits, video for nonprofits, video, video production, crowdsourcing, content creation</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.gathervoices.co/about/" rel="nofollow">Michael Hoffman, CEO and founder of Gather Voices,</a> shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.gathervoices.co/about/" rel="nofollow">Michael Hoffman, CEO and founder of Gather Voices,</a> shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 42: How do you use the media for advocacy?</title>
  <link>https://bigduck.fireside.fm/42</link>
  <guid isPermaLink="false">b5340d94-f30e-4114-8ea8-7f90bb376fe7</guid>
  <pubDate>Wed, 14 Aug 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b5340d94-f30e-4114-8ea8-7f90bb376fe7.mp3" length="7244437" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>If your nonprofit’s mission is to change structures, behaviors, or beliefs, the media can be a powerful tool. Vince Warren of The Center for Constitutional Rights talks through his experiences.</itunes:subtitle>
  <itunes:duration>12:02</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Vince Warren is the Executive Director of the Center for Constitutional Rights (https://ccrjustice.org/home/who-we-are/staff/warren-vincent) and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. 
He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, media relations, advocacy</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://ccrjustice.org/home/who-we-are/staff/warren-vincent" rel="nofollow">Vince Warren is the Executive Director of the Center for Constitutional Rights</a> and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. </p>

<p>He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://ccrjustice.org/home/who-we-are/staff/warren-vincent" rel="nofollow">Vince Warren is the Executive Director of the Center for Constitutional Rights</a> and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. </p>

<p>He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 41: How can interviews help you get better insights?</title>
  <link>https://bigduck.fireside.fm/41</link>
  <guid isPermaLink="false">2f8a9fa0-2ad1-458a-8d1a-9123073ba2a6</guid>
  <pubDate>Wed, 31 Jul 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/2f8a9fa0-2ad1-458a-8d1a-9123073ba2a6.mp3" length="12882036" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Laura Fisher, Big Duck’s Senior Strategist, shares how qualitative research can help you understand your target audiences better.</itunes:subtitle>
  <itunes:duration>21:02</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Laura Fisher, Big Duck’s Senior Strategist, (http://bigduck.com/about/laura-fisher/) chats with Sarah Durham about how interviews can help you understand audience behavior and motivation. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, interviews, qualitative research</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="http://bigduck.com/about/laura-fisher/" rel="nofollow">Laura Fisher, Big Duck’s Senior Strategist,</a> chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="http://bigduck.com/about/laura-fisher/" rel="nofollow">Laura Fisher, Big Duck’s Senior Strategist,</a> chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 40: How can you be a better writer?</title>
  <link>https://bigduck.fireside.fm/40</link>
  <guid isPermaLink="false">37c8da85-304c-4c93-9028-7ac2f8f64f7d</guid>
  <pubDate>Wed, 17 Jul 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/37c8da85-304c-4c93-9028-7ac2f8f64f7d.mp3" length="12993973" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Everyone thinks they’re a writer—and a great one at that. Dan Gunderman, expert writer and Big Duck’s former Creative Director shares what it takes to write well.</itunes:subtitle>
  <itunes:duration>21:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, copywriting, editing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 39: How can you get your team to stop fighting like cats and dogs?</title>
  <link>https://bigduck.fireside.fm/39</link>
  <guid isPermaLink="false">99a197c3-dedc-43fc-974c-55b4a399ad86</guid>
  <pubDate>Wed, 03 Jul 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/99a197c3-dedc-43fc-974c-55b4a399ad86.mp3" length="12372584" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Your communications and development teams don’t have to fight like cats and dogs. Hear our tips for collaboration in this podcast episode.</itunes:subtitle>
  <itunes:duration>20:11</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, Big Duck’s Vice President (https://bigduck.com/about/farra-trompeter/), and Chris Tuttle, digital engagement strategist (http://www.tuttle.co/), bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, development, nonprofit development, internal communications, collaboration </itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://bigduck.com/about/farra-trompeter/" rel="nofollow">Farra Trompeter, Big Duck’s Vice President</a>, and <a href="http://www.tuttle.co/" rel="nofollow">Chris Tuttle, digital engagement strategist</a>, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://bigduck.com/about/farra-trompeter/" rel="nofollow">Farra Trompeter, Big Duck’s Vice President</a>, and <a href="http://www.tuttle.co/" rel="nofollow">Chris Tuttle, digital engagement strategist</a>, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 38: Can chatbots improve donor experiences?</title>
  <link>https://bigduck.fireside.fm/38</link>
  <guid isPermaLink="false">1293bc4d-f7cc-4d62-8f8a-65b62b0e85af</guid>
  <pubDate>Wed, 19 Jun 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1293bc4d-f7cc-4d62-8f8a-65b62b0e85af.mp3" length="11741462" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Alice Hendricks, CEO of Jackson River, explains how nonprofits can harness technology to personalize communications and donor experiences.</itunes:subtitle>
  <itunes:duration>19:08</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Alice Hendricks is the CEO of Jackson River (https://www.jacksonriver.com/about/team/alicehendricksjacksonrivercom), a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, technology, chatbots, data collection, artificial intelligence, AI, donors, fundraising, development</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.jacksonriver.com/about/team/alicehendricksjacksonrivercom" rel="nofollow">Alice Hendricks is the CEO of Jackson River</a>, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.jacksonriver.com/about/team/alicehendricksjacksonrivercom" rel="nofollow">Alice Hendricks is the CEO of Jackson River</a>, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 37: Are your internal communications values-driven?</title>
  <link>https://bigduck.fireside.fm/37</link>
  <guid isPermaLink="false">c0ceba43-7da5-4f10-9b47-9ff8a54b9deb</guid>
  <pubDate>Wed, 05 Jun 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c0ceba43-7da5-4f10-9b47-9ff8a54b9deb.mp3" length="11334159" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Elizabeth Toledo, President of Camino Group and crisis communications expert, talks internal communications challenges, values-driven workplaces, and advancing diversity, equity, inclusion, and more.
</itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Elizabeth Toledo, President of Camino Group (https://www.caminopr.com/) and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. 
She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, internal communications, company culture, diversity, DEI, </itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.caminopr.com/" rel="nofollow">Elizabeth Toledo, President of Camino Group</a> and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. </p>

<p>She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.caminopr.com/" rel="nofollow">Elizabeth Toledo, President of Camino Group</a> and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. </p>

<p>She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 36: Do you need a capital campaign consultant?</title>
  <link>https://bigduck.fireside.fm/36</link>
  <guid isPermaLink="false">4d4c287e-329a-4561-a87c-82f7ef2d44d2</guid>
  <pubDate>Wed, 22 May 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4d4c287e-329a-4561-a87c-82f7ef2d44d2.mp3" length="7673121" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>If you want to learn how to do something, you google it. Could capital campaigns be DIY too? Andrea Kihlstedt and Amy Eisenstein discuss disrupting capital campaigns with their new online toolkit.</itunes:subtitle>
  <itunes:duration>12:44</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>We sat down with Andrea Kihlstedt (https://capitalcampaignmasters.com/about/andrea-kihlstedt/) and Amy Eisenstein (https://www.amyeisenstein.com), capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit. (https://capitalcampaigntoolkit.com/)
They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action. 
</description>
  <itunes:keywords>marketing, nonprofit, nonprofit branding, nonprofit communications, donor communications, capital campaigns, consultant, fundraising</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>We sat down with <a href="https://capitalcampaignmasters.com/about/andrea-kihlstedt/" rel="nofollow">Andrea Kihlstedt</a> and <a href="https://www.amyeisenstein.com" rel="nofollow">Amy Eisenstein</a>, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the <a href="https://capitalcampaigntoolkit.com/" rel="nofollow">Capital Campaign Toolkit.</a></p>

<p>They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>We sat down with <a href="https://capitalcampaignmasters.com/about/andrea-kihlstedt/" rel="nofollow">Andrea Kihlstedt</a> and <a href="https://www.amyeisenstein.com" rel="nofollow">Amy Eisenstein</a>, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the <a href="https://capitalcampaigntoolkit.com/" rel="nofollow">Capital Campaign Toolkit.</a></p>

<p>They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 35: Does your nonprofit need a new logo?</title>
  <link>https://bigduck.fireside.fm/35</link>
  <guid isPermaLink="false">210bb868-8efa-47be-b2fa-dffc1ff9796a</guid>
  <pubDate>Wed, 08 May 2019 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/210bb868-8efa-47be-b2fa-dffc1ff9796a.mp3" length="8643787" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>You might think your nonprofit’s logo needs to change, but it’s not that simple. Tune in to learn how colors, typography, imagery and more affect an organization’s brand.</itunes:subtitle>
  <itunes:duration>14:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Claire Taylor Hansen, Big Duck’s Creative Director, (https://bigducknyc.com/about/claire-taylor-hansen/) helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.
If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds (https://bigducknyc.com/insights/brand-stickiness-building-integrating-and-managing-your-nonprofits-voice-so-it-succeeds/). 
</description>
  <itunes:keywords>marketing, nonprofit, nonprofit branding, nonprofit communications, logo design, graphic design, visual branding, typography</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://bigducknyc.com/about/claire-taylor-hansen/" rel="nofollow">Claire Taylor Hansen, Big Duck’s Creative Director,</a> helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.</p>

<p>If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, <a href="https://bigducknyc.com/insights/brand-stickiness-building-integrating-and-managing-your-nonprofits-voice-so-it-succeeds/" rel="nofollow">Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds</a>.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://bigducknyc.com/about/claire-taylor-hansen/" rel="nofollow">Claire Taylor Hansen, Big Duck’s Creative Director,</a> helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.</p>

<p>If you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, <a href="https://bigducknyc.com/insights/brand-stickiness-building-integrating-and-managing-your-nonprofits-voice-so-it-succeeds/" rel="nofollow">Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds</a>.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 34: How can you make a lean team more effective?</title>
  <link>https://bigduck.fireside.fm/34</link>
  <guid isPermaLink="false">decce35c-3d05-4c6b-a37c-000bfb762c42</guid>
  <pubDate>Wed, 24 Apr 2019 06:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/decce35c-3d05-4c6b-a37c-000bfb762c42.mp3" length="9361141" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, built a precision comms team from scratch fast. Learn how in this podcast.</itunes:subtitle>
  <itunes:duration>15:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute (https://burke.weill.cornell.edu/people/christine-e-hughes), is a world-class fundraiser and scientist with extensive experience in the biomedical field. 
Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch. 
</description>
  <itunes:keywords>marketing, nonprofit, nonprofit branding, nonprofit communications, communications, precision communications, fundraising, institutional giving, development</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://burke.weill.cornell.edu/people/christine-e-hughes" rel="nofollow">Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute</a>, is a world-class fundraiser and scientist with extensive experience in the biomedical field. </p>

<p>Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://burke.weill.cornell.edu/people/christine-e-hughes" rel="nofollow">Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute</a>, is a world-class fundraiser and scientist with extensive experience in the biomedical field. </p>

<p>Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 33: Should your organization produce a PSA?</title>
  <link>https://bigduck.fireside.fm/33</link>
  <guid isPermaLink="false">419f5541-8825-4a76-b690-9f1526a581ec</guid>
  <pubDate>Wed, 10 Apr 2019 06:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/419f5541-8825-4a76-b690-9f1526a581ec.mp3" length="11311358" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences creating Public Service Announcements (PSAs) for TV and print. </itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association (https://www.apdaparkinson.org/about-apda/stephanie-paul/), sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, psa, public service announcements, print psa, video psa, television, tv production, Nielsen ratings</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.apdaparkinson.org/about-apda/stephanie-paul/" rel="nofollow">Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association</a>, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.apdaparkinson.org/about-apda/stephanie-paul/" rel="nofollow">Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association</a>, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 32: What data really matters?</title>
  <link>https://bigduck.fireside.fm/32</link>
  <guid isPermaLink="false">3b82d065-6dc9-4639-ba3b-5176fd9a55d8</guid>
  <pubDate>Wed, 27 Mar 2019 06:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/3b82d065-6dc9-4639-ba3b-5176fd9a55d8.mp3" length="8519401" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics.</itunes:subtitle>
  <itunes:duration>14:08</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>George Weiner, Founder and Chief Whaler of Whole Whale (https://www.wholewhale.com/staff/george-weiner/), a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics. 
This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, google analytics, nonprofit data analytics, data analysis, donor analysis</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.wholewhale.com/staff/george-weiner/" rel="nofollow">George Weiner, Founder and Chief Whaler of Whole Whale</a>, a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics. </p>

<p>This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.wholewhale.com/staff/george-weiner/" rel="nofollow">George Weiner, Founder and Chief Whaler of Whole Whale</a>, a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics. </p>

<p>This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 31: Should you rename your nonprofit?</title>
  <link>https://bigduck.fireside.fm/31</link>
  <guid isPermaLink="false">7f49bdaa-35cc-4584-9596-7b535bd86ed2</guid>
  <pubDate>Tue, 12 Mar 2019 05:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7f49bdaa-35cc-4584-9596-7b535bd86ed2.mp3" length="15721995" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>If your nonprofit’s name is inaccurate, misleading, or outdated, it may be time to change it. Tune in to learn what goes into a name change and how to navigate the process successfully. </itunes:subtitle>
  <itunes:duration>25:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, naming an organization, nonprofit branding, branding name change, branding name tips</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 30: How do you structure a growing communications team?</title>
  <link>https://bigduck.fireside.fm/30</link>
  <guid isPermaLink="false">4f7ea9cf-b977-4a8a-8490-6865898807c1</guid>
  <pubDate>Tue, 26 Feb 2019 06:15:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4f7ea9cf-b977-4a8a-8490-6865898807c1.mp3" length="10473164" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story.</itunes:subtitle>
  <itunes:duration>17:24</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Suzanne Shaw is Director of Communications at the Union of Concerned Scientists (https://www.ucsusa.org/about/staff/staff/suzanne-shaw.html#.XEtbJM9KjOQ) and has over three decades of expertise in nonprofit and private sector marketing and communications. 
She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, building a marketing team, breaking down marketing silos</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Suzanne Shaw is Director of Communications at the <a href="https://www.ucsusa.org/about/staff/staff/suzanne-shaw.html#.XEtbJM9KjOQ" rel="nofollow">Union of Concerned Scientists</a> and has over three decades of expertise in nonprofit and private sector marketing and communications. </p>

<p>She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Suzanne Shaw is Director of Communications at the <a href="https://www.ucsusa.org/about/staff/staff/suzanne-shaw.html#.XEtbJM9KjOQ" rel="nofollow">Union of Concerned Scientists</a> and has over three decades of expertise in nonprofit and private sector marketing and communications. </p>

<p>She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 29: Can you legally use that photo or song?</title>
  <link>https://bigduck.fireside.fm/29</link>
  <guid isPermaLink="false">b0f8ab54-f4cf-4158-8a1f-46b35269a617</guid>
  <pubDate>Wed, 13 Feb 2019 15:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b0f8ab54-f4cf-4158-8a1f-46b35269a617.mp3" length="7224612" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Grabbing an image from Google is easy. But if your nonprofit is planning an online campaign, recording a PSA, or launching a podcast, it’s crucial to use media legally.</itunes:subtitle>
  <itunes:duration>12:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Marcus dePaula, co-founder of Mixtus Media (https://www.mixtusmedia.com/who-we-are/) and producer of this podcast, is an expert in online content creation. In this episode he breaks down creative commons licensing, explains the ethical (and credibility) issues in grabbing images from Google for fundraising appeals or marketing communications, and shares resources for great, free photography and music every organization can use. 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, photography, music, licensing, free photos, free music</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Marcus dePaula, <a href="https://www.mixtusmedia.com/who-we-are/" rel="nofollow">co-founder of Mixtus Media</a> and producer of this podcast, is an expert in online content creation. In this episode he breaks down creative commons licensing, explains the ethical (and credibility) issues in grabbing images from Google for fundraising appeals or marketing communications, and shares resources for great, free photography and music every organization can use.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Marcus dePaula, <a href="https://www.mixtusmedia.com/who-we-are/" rel="nofollow">co-founder of Mixtus Media</a> and producer of this podcast, is an expert in online content creation. In this episode he breaks down creative commons licensing, explains the ethical (and credibility) issues in grabbing images from Google for fundraising appeals or marketing communications, and shares resources for great, free photography and music every organization can use.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 28: How can you facilitate better internal communications?</title>
  <link>https://bigduck.fireside.fm/28</link>
  <guid isPermaLink="false">a49f82ae-1fe1-4dfe-804f-1453aa5c75c7</guid>
  <pubDate>Wed, 30 Jan 2019 08:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a49f82ae-1fe1-4dfe-804f-1453aa5c75c7.mp3" length="10995789" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that.</itunes:subtitle>
  <itunes:duration>18:15</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Nonprofit leaders must make their vision clear and get everyone—staff, board, and other stakeholders—aligned and motivated to work toward it together. For Wayne Ho, President and CEO of CPC (https://www.cpc-nyc.org/) (Chinese American Planning Council), this means communicating effectively with over 4,000 employees. In this episode of the Smart Communications Podcast, Wayne shares three essential rules that guide all of his internal communications. 
Want to learn more about how Wayne encourages all 4,000 of his staff members to be effective brand ambassadors? Listen here. (https://bigducknyc.com/insights/how-do-we-communicate-without-communications-staff/) 
</description>
  <itunes:keywords>branding, brand, nonprofit communications, internal communications, nonprofit brand, brand ambassador, cpc, wayne ho</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Nonprofit leaders must make their vision clear and get everyone—staff, board, and other stakeholders—aligned and motivated to work toward it together. For Wayne Ho, President and CEO of <a href="https://www.cpc-nyc.org/" rel="nofollow">CPC</a> (Chinese American Planning Council), this means communicating effectively with over 4,000 employees. In this episode of the Smart Communications Podcast, Wayne shares three essential rules that guide all of his internal communications. </p>

<p>Want to learn more about how Wayne encourages all 4,000 of his staff members to be effective brand ambassadors? <a href="https://bigducknyc.com/insights/how-do-we-communicate-without-communications-staff/" rel="nofollow">Listen here.</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Nonprofit leaders must make their vision clear and get everyone—staff, board, and other stakeholders—aligned and motivated to work toward it together. For Wayne Ho, President and CEO of <a href="https://www.cpc-nyc.org/" rel="nofollow">CPC</a> (Chinese American Planning Council), this means communicating effectively with over 4,000 employees. In this episode of the Smart Communications Podcast, Wayne shares three essential rules that guide all of his internal communications. </p>

<p>Want to learn more about how Wayne encourages all 4,000 of his staff members to be effective brand ambassadors? <a href="https://bigducknyc.com/insights/how-do-we-communicate-without-communications-staff/" rel="nofollow">Listen here.</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 27: How can an executive director realize their vision?</title>
  <link>https://bigduck.fireside.fm/27</link>
  <guid isPermaLink="false">9afb787d-799f-4770-aec4-0a97b56a300a</guid>
  <pubDate>Wed, 16 Jan 2019 07:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9afb787d-799f-4770-aec4-0a97b56a300a.mp3" length="8086311" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Over 12 years, Vince Warren shaped the Center for Constitutional Rights around his vision of what the organization could be. Tune in to hear about his experiences and insights. </itunes:subtitle>
  <itunes:duration>13:27</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Vince Warren reflects on his twelve years (and counting!) as Executive Director of the Center for Constitutional Rights. Over the course of his tenure, Vince has built the organization around its potential—and his vision of what it could become. Tune in to learn about his, and the Center for Constitutional Rights’, journey.
Want more on the Center for Constitutional Rights? Read all about our branding work together in the case study (https://bigducknyc.com/work/mobilizing-a-new-generation-in-the-fight-for-justice/), or listen to a conversation we shared with Chandra Hayslett, the Center for Constitutional Rights’ Communications Director (https://bigducknyc.com/insights/should-your-nonprofit-podcast/). 
</description>
  <itunes:keywords>vince warren, ccr, nonprofits, nonprofit communications, executive director, nonprofit leader, nonprofit executive director, nonprofit vision</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Vince Warren reflects on his twelve years (and counting!) as Executive Director of the Center for Constitutional Rights. Over the course of his tenure, Vince has built the organization around its potential—and his vision of what it could become. Tune in to learn about his, and the Center for Constitutional Rights’, journey.</p>

<p>Want more on the Center for Constitutional Rights? Read all about our branding work together <a href="https://bigducknyc.com/work/mobilizing-a-new-generation-in-the-fight-for-justice/" rel="nofollow">in the case study</a>, or <a href="https://bigducknyc.com/insights/should-your-nonprofit-podcast/" rel="nofollow">listen to a conversation we shared with Chandra Hayslett, the Center for Constitutional Rights’ Communications Director</a>.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Vince Warren reflects on his twelve years (and counting!) as Executive Director of the Center for Constitutional Rights. Over the course of his tenure, Vince has built the organization around its potential—and his vision of what it could become. Tune in to learn about his, and the Center for Constitutional Rights’, journey.</p>

<p>Want more on the Center for Constitutional Rights? Read all about our branding work together <a href="https://bigducknyc.com/work/mobilizing-a-new-generation-in-the-fight-for-justice/" rel="nofollow">in the case study</a>, or <a href="https://bigducknyc.com/insights/should-your-nonprofit-podcast/" rel="nofollow">listen to a conversation we shared with Chandra Hayslett, the Center for Constitutional Rights’ Communications Director</a>.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 26: What is “strategy?”</title>
  <link>https://bigduck.fireside.fm/26</link>
  <guid isPermaLink="false">5258ed4d-3cc5-41c7-9cbb-9dad6dd03a08</guid>
  <pubDate>Wed, 02 Jan 2019 08:15:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5258ed4d-3cc5-41c7-9cbb-9dad6dd03a08.mp3" length="7856348" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>“Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit.</itunes:subtitle>
  <itunes:duration>12:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher (https://bigducknyc.com/about/laura-fisher/) and Gil Mejia (https://bigducknyc.com/about/gil-mejia/), define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking. 
If you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your nonprofit (https://bigducknyc.com/insights/achieve-more-putting-strategy-to-work-for-your-nonprofit/). 
</description>
  <itunes:keywords>nonprofits, nonprofit communications, strategy, communications goals</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, <a href="https://bigducknyc.com/about/laura-fisher/" rel="nofollow">Laura Fisher</a> and <a href="https://bigducknyc.com/about/gil-mejia/" rel="nofollow">Gil Mejia</a>, define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking. </p>

<p>If you want more resources on strategy, download our free ebook, <a href="https://bigducknyc.com/insights/achieve-more-putting-strategy-to-work-for-your-nonprofit/" rel="nofollow">Achieve more: Putting strategy to work for your nonprofit</a>.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, <a href="https://bigducknyc.com/about/laura-fisher/" rel="nofollow">Laura Fisher</a> and <a href="https://bigducknyc.com/about/gil-mejia/" rel="nofollow">Gil Mejia</a>, define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking. </p>

<p>If you want more resources on strategy, download our free ebook, <a href="https://bigducknyc.com/insights/achieve-more-putting-strategy-to-work-for-your-nonprofit/" rel="nofollow">Achieve more: Putting strategy to work for your nonprofit</a>.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 25: Should your nonprofit podcast? </title>
  <link>https://bigduck.fireside.fm/25</link>
  <guid isPermaLink="false">589f5abb-2cc4-4375-8c1f-681c1207b99d</guid>
  <pubDate>Wed, 19 Dec 2018 12:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/589f5abb-2cc4-4375-8c1f-681c1207b99d.mp3" length="11537552" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Podcasting can be a smart way to reach new audiences. Chandra Hayslett, Communications Director of the Center for Constitutional Rights, shares her experiences launching The Activist Files Podcast.</itunes:subtitle>
  <itunes:duration>19:12</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, The Activist Files (https://itunes.apple.com/us/podcast/the-activist-files-podcast/id1389473053?mt=2%20), for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit.
Curious about the Center for Constitutional Rights’ rebrand? Read about our work together in the case study here. (https://bigducknyc.com/work/mobilizing-a-new-generation-in-the-fight-for-justice/) 
</description>
  <itunes:keywords>nonprofit communications, nonprofit podcasts, podcast launch, social justice</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, <a href="https://itunes.apple.com/us/podcast/the-activist-files-podcast/id1389473053?mt=2%20" rel="nofollow">The Activist Files</a>, for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit.</p>

<p>Curious about the Center for Constitutional Rights’ rebrand? <a href="https://bigducknyc.com/work/mobilizing-a-new-generation-in-the-fight-for-justice/" rel="nofollow">Read about our work together in the case study here.</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, <a href="https://itunes.apple.com/us/podcast/the-activist-files-podcast/id1389473053?mt=2%20" rel="nofollow">The Activist Files</a>, for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit.</p>

<p>Curious about the Center for Constitutional Rights’ rebrand? <a href="https://bigducknyc.com/work/mobilizing-a-new-generation-in-the-fight-for-justice/" rel="nofollow">Read about our work together in the case study here.</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 21: How can communications help development?</title>
  <link>https://bigduck.fireside.fm/21</link>
  <guid isPermaLink="false">9211cf5f-65f7-48ee-9465-3b42b1293511</guid>
  <pubDate>Wed, 31 Oct 2018 11:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9211cf5f-65f7-48ee-9465-3b42b1293511.mp3" length="11860185" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Big Duck goes to Fundraising Day 2018 and asks rockstars in the fundraising world one question: What can communications do to support development? Tune in to hear their answers—and more.</itunes:subtitle>
  <itunes:duration>19:42</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from Samantha Coolidge, New York Area Director of Advancement at Moishe House (https://www.moishehouse.org/about-us/people/samantha-collidge/), Margaret Fredrickson from Graham Pelton (https://grahampelton.com/people/), Leslie Weber, Deputy Executive Director for External Relations at Hudson Guild (https://hudsonguild.org/about/), Gary Weinberg, President of DM Pros (http://dmpros.net/about-us), Cathy J. Sharp, Director of Development and Communications at Care for the Homeless (https://www.careforthehomeless.org/index.cfm?fuseaction=cms.page&amp;amp;id=1009), Simone Joyaux, author and consultant (https://www.simonejoyaux.com/), and Arik Thormahlen, Director of Development, New York Eye and Ear Infirmary at Mount Sinai Health System (https://www.linkedin.com/in/arik-thormahlen-29321327/). Then, Farra and Sarah have a candid conversation about the relationship between development and communications, sharing tips for building stronger donor communications. 
</description>
  <itunes:keywords>nonprofits, nonprofit communications, fundraising, nonprofit fundraising, nonprofit development</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from <a href="https://www.moishehouse.org/about-us/people/samantha-collidge/" rel="nofollow">Samantha Coolidge, New York Area Director of Advancement at Moishe House</a>, <a href="https://grahampelton.com/people/" rel="nofollow">Margaret Fredrickson from Graham Pelton</a>,<a href="https://hudsonguild.org/about/" rel="nofollow"> Leslie Weber, Deputy Executive Director for External Relations at Hudson Guild</a>, <a href="http://dmpros.net/about-us" rel="nofollow">Gary Weinberg, President of DM Pros</a>, <a href="https://www.careforthehomeless.org/index.cfm?fuseaction=cms.page&id=1009" rel="nofollow">Cathy J. Sharp, Director of Development and Communications at Care for the Homeless</a>, <a href="https://www.simonejoyaux.com/" rel="nofollow">Simone Joyaux, author and consultant</a>, and <a href="https://www.linkedin.com/in/arik-thormahlen-29321327/" rel="nofollow">Arik Thormahlen, Director of Development, New York Eye and Ear Infirmary at Mount Sinai Health System</a>. Then, Farra and Sarah have a candid conversation about the relationship between development and communications, sharing tips for building stronger donor communications.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from <a href="https://www.moishehouse.org/about-us/people/samantha-collidge/" rel="nofollow">Samantha Coolidge, New York Area Director of Advancement at Moishe House</a>, <a href="https://grahampelton.com/people/" rel="nofollow">Margaret Fredrickson from Graham Pelton</a>,<a href="https://hudsonguild.org/about/" rel="nofollow"> Leslie Weber, Deputy Executive Director for External Relations at Hudson Guild</a>, <a href="http://dmpros.net/about-us" rel="nofollow">Gary Weinberg, President of DM Pros</a>, <a href="https://www.careforthehomeless.org/index.cfm?fuseaction=cms.page&id=1009" rel="nofollow">Cathy J. Sharp, Director of Development and Communications at Care for the Homeless</a>, <a href="https://www.simonejoyaux.com/" rel="nofollow">Simone Joyaux, author and consultant</a>, and <a href="https://www.linkedin.com/in/arik-thormahlen-29321327/" rel="nofollow">Arik Thormahlen, Director of Development, New York Eye and Ear Infirmary at Mount Sinai Health System</a>. Then, Farra and Sarah have a candid conversation about the relationship between development and communications, sharing tips for building stronger donor communications.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 20: How do you get affiliates to speak with one voice?</title>
  <link>https://bigduck.fireside.fm/20</link>
  <guid isPermaLink="false">9985a768-afe0-477f-bd98-0a8ac2fa873a</guid>
  <pubDate>Wed, 17 Oct 2018 16:30:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9985a768-afe0-477f-bd98-0a8ac2fa873a.mp3" length="12305616" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook.</itunes:subtitle>
  <itunes:duration>14:43</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association (https://www.apdaparkinson.org/about-apda/stephanie-paul/) shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice. 
</description>
  <itunes:keywords>branding, nonprofit branding, nonprofit brands, nonprofit communications, APDA, big duck</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.apdaparkinson.org/about-apda/stephanie-paul/" rel="nofollow">Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association</a> shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.apdaparkinson.org/about-apda/stephanie-paul/" rel="nofollow">Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association</a> shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 19: How can you get your new brand to stick?</title>
  <link>https://bigduck.fireside.fm/19</link>
  <guid isPermaLink="false">bec5511d-18d5-4613-8a19-ab67c62073e1</guid>
  <pubDate>Wed, 10 Oct 2018 10:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/bec5511d-18d5-4613-8a19-ab67c62073e1.mp3" length="13327940" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>As a nonprofit’s rebrand comes to a close, the task of getting the brand to take hold—and stay alive—begins. Tune in to learn what nonprofits need internally to ensure their new brand sticks.</itunes:subtitle>
  <itunes:duration>16:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>In this episode of the Smart Communications Podcast, Ally Dommu, Big Duck’s Director of Strategy (https://bigducknyc.com/about/ally-dommu/), shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, internal communications, brand stickiness, nonprofit, nonprofit branding</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Smart Communications Podcast, <a href="https://bigducknyc.com/about/ally-dommu/" rel="nofollow">Ally Dommu, Big Duck’s Director of Strategy</a>, shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Smart Communications Podcast, <a href="https://bigducknyc.com/about/ally-dommu/" rel="nofollow">Ally Dommu, Big Duck’s Director of Strategy</a>, shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 18: Should you fire that lousy board member?</title>
  <link>https://bigduck.fireside.fm/18</link>
  <guid isPermaLink="false">a4cb8374-2a82-4382-b656-d72db9675949</guid>
  <pubDate>Wed, 19 Sep 2018 12:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a4cb8374-2a82-4382-b656-d72db9675949.mp3" length="7027218" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.
</itunes:subtitle>
  <itunes:duration>11:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Simone Joyaux, author of “Firing Lousy Board Members,” (https://www.simonejoyaux.com/) and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://www.simonejoyaux.com/" rel="nofollow">Simone Joyaux, author of “Firing Lousy Board Members,”</a> and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://www.simonejoyaux.com/" rel="nofollow">Simone Joyaux, author of “Firing Lousy Board Members,”</a> and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 17: How can you facilitate great internal communications?</title>
  <link>https://bigduck.fireside.fm/17</link>
  <guid isPermaLink="false">60107329-1328-40b2-b596-bb11a68385c2</guid>
  <pubDate>Wed, 05 Sep 2018 15:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/60107329-1328-40b2-b596-bb11a68385c2.mp3" length="9092086" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.</itunes:subtitle>
  <itunes:duration>15:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 16: Should nonprofits rebrand when overhauling their websites?</title>
  <link>https://bigduck.fireside.fm/16</link>
  <guid isPermaLink="false">9b09a044-da57-47a0-8dfc-1f0ab47fe563</guid>
  <pubDate>Wed, 22 Aug 2018 19:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9b09a044-da57-47a0-8dfc-1f0ab47fe563.mp3" length="4376138" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Should nonprofits squeeze in a full rebrand when their website needs an update?  Listen to learn more.</itunes:subtitle>
  <itunes:duration>7:15</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.  
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 15: How do you articulate your community’s values?</title>
  <link>https://bigduck.fireside.fm/15</link>
  <guid isPermaLink="false">59a20281-9d4e-4e94-b6f3-b954635d32ae</guid>
  <pubDate>Wed, 08 Aug 2018 16:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/59a20281-9d4e-4e94-b6f3-b954635d32ae.mp3" length="9568758" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.
</itunes:subtitle>
  <itunes:duration>15:54</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work. 
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 14: Can we engage audiences with YouTube Live?</title>
  <link>https://bigduck.fireside.fm/14</link>
  <guid isPermaLink="false">83911898-d817-4762-91c5-fbcd10993a49</guid>
  <pubDate>Wed, 01 Aug 2018 10:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/83911898-d817-4762-91c5-fbcd10993a49.mp3" length="9731612" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.</itunes:subtitle>
  <itunes:duration>10:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.  
</description>
  <itunes:keywords>communications, nonprofit communications, branding, strategy, youtube, youtube live, digital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 13: Should we digitize our brand guide?</title>
  <link>https://bigduck.fireside.fm/13</link>
  <guid isPermaLink="false">00ff5b3c-a032-41d0-bf90-2560a19aedf8</guid>
  <pubDate>Tue, 24 Jul 2018 16:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/00ff5b3c-a032-41d0-bf90-2560a19aedf8.mp3" length="7825951" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides.</itunes:subtitle>
  <itunes:duration>7:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive. 
</description>
  <content:encoded>
    <![CDATA[<p>In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 12: What makes a great nonprofit tagline?</title>
  <link>https://bigduck.fireside.fm/12</link>
  <guid isPermaLink="false">98f6dad2-ce16-4ca1-a778-9a84b82a2fda</guid>
  <pubDate>Wed, 11 Jul 2018 01:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/98f6dad2-ce16-4ca1-a778-9a84b82a2fda.mp3" length="11902000" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline.
</itunes:subtitle>
  <itunes:duration>14:04</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization.  
</description>
  <content:encoded>
    <![CDATA[<p>Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 10: What words should you avoid?</title>
  <link>https://bigduck.fireside.fm/10</link>
  <guid isPermaLink="false">1533a842-0981-44c5-887c-d95da29f87d9</guid>
  <pubDate>Wed, 27 Jun 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1533a842-0981-44c5-887c-d95da29f87d9.mp3" length="9687844" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in.</itunes:subtitle>
  <itunes:duration>10:24</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices. 
</description>
  <content:encoded>
    <![CDATA[<p>Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 9: Why is it so hard to raise awareness?</title>
  <link>https://bigduck.fireside.fm/9</link>
  <guid isPermaLink="false">afcec32b-e25b-4217-abc2-a4c341293d1c</guid>
  <pubDate>Wed, 13 Jun 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/afcec32b-e25b-4217-abc2-a4c341293d1c.mp3" length="8662371" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </itunes:subtitle>
  <itunes:duration>8:40</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.  
</description>
  <content:encoded>
    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 8: How are organizational values and personality different?</title>
  <link>https://bigduck.fireside.fm/8</link>
  <guid isPermaLink="false">6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d</guid>
  <pubDate>Wed, 30 May 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d.mp3" length="10712333" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.</itunes:subtitle>
  <itunes:duration>12:07</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast. 
</description>
  <content:encoded>
    <![CDATA[<p>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 7: Are events and galas still effective?</title>
  <link>https://bigduck.fireside.fm/7</link>
  <guid isPermaLink="false">9d0b5f01-ad0c-41bb-ac56-844f4a669aaf</guid>
  <pubDate>Wed, 16 May 2018 11:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9d0b5f01-ad0c-41bb-ac56-844f4a669aaf.mp3" length="10894331" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle></itunes:subtitle>
  <itunes:duration>12:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more.  
</description>
  <content:encoded>
    <![CDATA[<p>Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 5: How can nonprofits use photography well?</title>
  <link>https://bigduck.fireside.fm/5</link>
  <guid isPermaLink="false">d47f9aa7-0090-4cbe-8d57-6bcd6c63561b</guid>
  <pubDate>Wed, 25 Apr 2018 13:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d47f9aa7-0090-4cbe-8d57-6bcd6c63561b.mp3" length="8433789" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</itunes:subtitle>
  <itunes:duration>8:19</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/episodes/d/d47f9aa7-0090-4cbe-8d57-6bcd6c63561b/cover.jpg?v=1"/>
  <description>Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.
</description>
  <content:encoded>
    <![CDATA[<p>Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 4: How do we communicate without communications staff?</title>
  <link>https://bigduck.fireside.fm/4</link>
  <guid isPermaLink="false">b4cb165d-5aa3-4205-b593-14322661f809</guid>
  <pubDate>Wed, 11 Apr 2018 12:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b4cb165d-5aa3-4205-b593-14322661f809.mp3" length="10830527" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.</itunes:subtitle>
  <itunes:duration>12:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/episodes/b/b4cb165d-5aa3-4205-b593-14322661f809/cover.jpg?v=1"/>
  <description>Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors. 
</description>
  <content:encoded>
    <![CDATA[<p>Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 3: What's the board's role in branding?</title>
  <link>https://bigduck.fireside.fm/3</link>
  <guid isPermaLink="false">5e7959ea-f915-4b9a-8638-dd7d1ae54349</guid>
  <pubDate>Mon, 02 Apr 2018 14:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5e7959ea-f915-4b9a-8638-dd7d1ae54349.mp3" length="9624850" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.</itunes:subtitle>
  <itunes:duration>11:31</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/episodes/5/5e7959ea-f915-4b9a-8638-dd7d1ae54349/cover.jpg?v=2"/>
  <description>Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. 
</description>
  <content:encoded>
    <![CDATA[<p>Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 2: When is it okay to use jargon?</title>
  <link>https://bigduck.fireside.fm/2</link>
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  <pubDate>Mon, 02 Apr 2018 13:45:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/75f33463-9585-4f39-9117-30bcdf328520.mp3" length="6770518" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.</itunes:subtitle>
  <itunes:duration>6:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/episodes/7/75f33463-9585-4f39-9117-30bcdf328520/cover.jpg?v=2"/>
  <description>Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language. 
</description>
  <content:encoded>
    <![CDATA[<p>Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 1: Welcome to the Smart Communications Podcast!</title>
  <link>https://bigduck.fireside.fm/1</link>
  <guid isPermaLink="false">02988738-0967-488e-a1be-111415fccd71</guid>
  <pubDate>Mon, 02 Apr 2018 13:30:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/02988738-0967-488e-a1be-111415fccd71.mp3" length="3823874" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. </itunes:subtitle>
  <itunes:duration>1:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/episodes/0/02988738-0967-488e-a1be-111415fccd71/cover.jpg?v=3"/>
  <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
The Smart Communications Podcast is hosted by Sarah Durham (https://bigducknyc.com/about/sarah-durham), CEO of Big Duck (https://bigducknyc.com/) and produced by Marcus DePaula. Our music is by Broke for Free (https://open.spotify.com/artist/5gCVozH1XRcgWBHJxsuCDY).  
</description>
  <content:encoded>
    <![CDATA[<p>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. </p>

<p>The Smart Communications Podcast is hosted by <a href="https://bigducknyc.com/about/sarah-durham" rel="nofollow">Sarah Durham</a>, CEO of <a href="https://bigducknyc.com/" rel="nofollow">Big Duck</a> and produced by Marcus DePaula. Our music is by <a href="https://open.spotify.com/artist/5gCVozH1XRcgWBHJxsuCDY" rel="nofollow">Broke for Free</a>. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. </p>

<p>The Smart Communications Podcast is hosted by <a href="https://bigducknyc.com/about/sarah-durham" rel="nofollow">Sarah Durham</a>, CEO of <a href="https://bigducknyc.com/" rel="nofollow">Big Duck</a> and produced by Marcus DePaula. Our music is by <a href="https://open.spotify.com/artist/5gCVozH1XRcgWBHJxsuCDY" rel="nofollow">Broke for Free</a>. </p>]]>
  </itunes:summary>
</item>
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