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    <title>The Smart Communications Podcast - Episodes Tagged with “Neuroscience”</title>
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    <pubDate>Wed, 04 Mar 2026 09:00:00 -0500</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 206: How can you use science to engage donors?</title>
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  <itunes:subtitle>Learn how neuroscience can shape fundraising, including anniversary, capital, and year-end giving campaigns, to build trust, spark emotions, and drive donations. </itunes:subtitle>
  <itunes:duration>27:33</itunes:duration>
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  <description>What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.  
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