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    <title>The Smart Communications Podcast - Episodes Tagged with “Messaging”</title>
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    <pubDate>Wed, 18 Mar 2026 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 207: How can you center community voices in messaging?</title>
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  <pubDate>Wed, 18 Mar 2026 09:00:00 -0400</pubDate>
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  <itunes:subtitle>Are the right people telling your organization’s story? Get practical ways to build messaging rooted in authenticity and lived experience. </itunes:subtitle>
  <itunes:duration>22:48</itunes:duration>
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  <description>What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging. 
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  <itunes:keywords>nonprofit, podcast, communications, community, messaging</itunes:keywords>
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    <![CDATA[<p>What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging.</p>]]>
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    <![CDATA[<p>What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging.</p>]]>
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  <title>Episode 154: How can you deliver the right message to the right audience?</title>
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  <pubDate>Wed, 07 Feb 2024 09:00:00 -0500</pubDate>
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  <itunes:subtitle>Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.</itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
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  <description>What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.  
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    <![CDATA[<p>What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more. </p>]]>
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