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    <fireside:genDate>Mon, 06 Apr 2026 09:39:28 -0500</fireside:genDate>
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    <title>The Smart Communications Podcast - Episodes Tagged with “Donors”</title>
    <link>https://bigduck.fireside.fm/tags/donors</link>
    <pubDate>Wed, 02 Aug 2023 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</description>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</itunes:summary>
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      <itunes:name>Big Duck</itunes:name>
      <itunes:email>hello@bigducknyc.com</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Non-Profit"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Government"/>
<item>
  <title>Episode 142: What and who is a major donor?</title>
  <link>https://bigduck.fireside.fm/142</link>
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  <pubDate>Wed, 02 Aug 2023 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Challenge your ideas around defining, segmenting, and engaging your donors and learn new approaches to cultivating supporters.</itunes:subtitle>
  <itunes:duration>23:50</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions. 
</description>
  <itunes:keywords>nonprofit, fundraising, donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 130: How should you evolve your approach to digital marketing?</title>
  <link>https://bigduck.fireside.fm/130</link>
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  <pubDate>Wed, 15 Feb 2023 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more.  Learn new ways to think about and apply these tactics.</itunes:subtitle>
  <itunes:duration>16:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.  
</description>
  <itunes:keywords>nonprofit, podcast, marketing, strategy, donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more. </p>]]>
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  <itunes:summary>
    <![CDATA[<p>Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 123: How can you get donors to give again?</title>
  <link>https://bigduck.fireside.fm/123</link>
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  <pubDate>Wed, 26 Oct 2022 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>What motivates people to give? How can you use communications to engage donors? Learn about the benefits of building a strong monthly giving program for your nonprofit. 
</itunes:subtitle>
  <itunes:duration>22:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. 
</description>
  <itunes:keywords>nonprofit, podcast, campaigns, fundraising, donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 96: How can you use donor personas to guide your communications?</title>
  <link>https://bigduck.fireside.fm/96</link>
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  <pubDate>Thu, 23 Sep 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Farra Trompeter is joined by Mica Bevington, US director of communications and development at Humanity and Inclusion to discuss how you can use donor personas to guide your communications.</itunes:subtitle>
  <itunes:duration>19:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 76: How do you convert crisis donors into regular givers?</title>
  <link>https://bigduck.fireside.fm/76</link>
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  <pubDate>Wed, 09 Dec 2020 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7f598a90-71e5-4e29-a171-7d11b9955513.mp3" length="16757080" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Farra Trompeter chat about the best ways to engage first-time donors who responded during a moment of crisis and transform them into regular givers.</itunes:subtitle>
  <itunes:duration>22:54</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Is your organization looking for innovative ways to convert crisis donors into regular givers? This podcast explores how to attract and retain new donors. 
</description>
  <itunes:keywords>nonprofit, donors, crisis donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Is your organization looking for innovative ways to convert crisis donors into regular givers? This podcast explores how to attract and retain new donors.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Is your organization looking for innovative ways to convert crisis donors into regular givers? This podcast explores how to attract and retain new donors.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 68: Why is a clear voice important for nonprofits?</title>
  <link>https://bigduck.fireside.fm/68</link>
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  <pubDate>Wed, 22 Jul 2020 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d43d018e-401b-444d-8b35-a8170ba4df0f.mp3" length="9569403" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.</itunes:subtitle>
  <itunes:duration>15:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, The Nonprofit Communications Engine (https://bigduck.com/insights/nonprofit-communications-engine/), she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions. 
</description>
  <itunes:keywords>nonprofit, nonprofit branding, branding, nonprofit organization, donors, audiences, communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, <a href="https://bigduck.com/insights/nonprofit-communications-engine/" rel="nofollow">The Nonprofit Communications Engine</a>, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, <a href="https://bigduck.com/insights/nonprofit-communications-engine/" rel="nofollow">The Nonprofit Communications Engine</a>, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships?</title>
  <link>https://bigduck.fireside.fm/62</link>
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  <pubDate>Wed, 10 Jun 2020 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/46a372e9-10ee-4ade-a7c9-2eb4275ee590.mp3" length="7741688" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>What roles and power do your donors have? Learn how to center your participants while maintaining donor relationships by applying a DEI lens with Sarah Durham and Hannah Thomas.</itunes:subtitle>
  <itunes:duration>12:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, donor centrism, donors, capital campaign</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 51: Who is your Director of Second Impressions?</title>
  <link>https://bigduck.fireside.fm/51</link>
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  <pubDate>Wed, 20 Nov 2019 07:00:00 -0500</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/53bcbd64-b9d0-4442-8a27-e1230075f22c.mp3" length="8352115" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Sarah Durham and Farra Trompeter talk about the importance of second impressions to keep clients coming back.</itunes:subtitle>
  <itunes:duration>13:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with Sarah Durham (https://bigduck.com/about/sarah-durham/) and Farra Trompeter (https://bigduck.com/about/farra-trompeter/). 
</description>
  <itunes:keywords>nonprofit, nonprofit communications, design, director, second impressions, donors, clients</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with <a href="https://bigduck.com/about/sarah-durham/" rel="nofollow">Sarah Durham</a> and <a href="https://bigduck.com/about/farra-trompeter/" rel="nofollow">Farra Trompeter</a>. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with <a href="https://bigduck.com/about/sarah-durham/" rel="nofollow">Sarah Durham</a> and <a href="https://bigduck.com/about/farra-trompeter/" rel="nofollow">Farra Trompeter</a>. </p>]]>
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