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    <title>The Smart Communications Podcast - Episodes Tagged with “Community”</title>
    <link>https://bigduck.fireside.fm/tags/community</link>
    <pubDate>Wed, 18 Mar 2026 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</itunes:summary>
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      <itunes:name>Big Duck</itunes:name>
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<itunes:category text="Business">
  <itunes:category text="Non-Profit"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Government"/>
<item>
  <title>Episode 207: How can you center community voices in messaging?</title>
  <link>https://bigduck.fireside.fm/207</link>
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  <pubDate>Wed, 18 Mar 2026 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Are the right people telling your organization’s story? Get practical ways to build messaging rooted in authenticity and lived experience. </itunes:subtitle>
  <itunes:duration>22:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging. 
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  <itunes:keywords>nonprofit, podcast, communications, community, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging.</p>]]>
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  <itunes:summary>
    <![CDATA[<p>What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit’s messaging.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 133: How can you center community in your communications?</title>
  <link>https://bigduck.fireside.fm/133</link>
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  <pubDate>Wed, 29 Mar 2023 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Learn tips for analyzing and better understanding the sources of your nonprofit's support and principles for communicating in a more inclusive and community-centric way. </itunes:subtitle>
  <itunes:duration>34:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way.  
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  <itunes:keywords>community, nonprofit commuications</itunes:keywords>
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    <![CDATA[<p>Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way. </p>]]>
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    <![CDATA[<p>Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 120: How can you engage your community in your brand?</title>
  <link>https://bigduck.fireside.fm/120</link>
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  <pubDate>Wed, 14 Sep 2022 12:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Who is involved in building your brand now, and who needs to be involved in the future, to advance your nonprofit’s mission? Learn why and how to involve the community most impacted by your work in how you communicate.</itunes:subtitle>
  <itunes:duration>15:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding. 
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  <itunes:keywords>nonprofit, communications, branding, community</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.</p>]]>
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  <itunes:summary>
    <![CDATA[<p>Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 113: How can you use research to understand your brand perception?</title>
  <link>https://bigduck.fireside.fm/113</link>
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  <pubDate>Wed, 25 May 2022 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>What kind of research can an organization conduct if they want to understand their brand perception? How can you engage your community and center equity in the process?</itunes:subtitle>
  <itunes:duration>19:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception.  Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes.  
</description>
  <itunes:keywords>brand, nonprofit, community, research </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception.  Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception.  Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 90: How can you leverage your brand to connect with your community?</title>
  <link>https://bigduck.fireside.fm/90</link>
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  <pubDate>Wed, 30 Jun 2021 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.</itunes:subtitle>
  <itunes:duration>26:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community.  
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  <itunes:keywords>nonprofit, branding, community</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community. </p>]]>
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