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    <fireside:genDate>Wed, 22 Apr 2026 01:21:58 -0500</fireside:genDate>
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    <title>The Smart Communications Podcast - Episodes Tagged with “Campaigns”</title>
    <link>https://bigduck.fireside.fm/tags/campaigns</link>
    <pubDate>Wed, 01 Oct 2025 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:owner>
      <itunes:name>Big Duck</itunes:name>
      <itunes:email>hello@bigducknyc.com</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Non-Profit"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Government"/>
<item>
  <title>Episode 196: How can you engage in participatory grantmaking?</title>
  <link>https://bigduck.fireside.fm/196</link>
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  <pubDate>Wed, 01 Oct 2025 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Explore participatory grantmaking and how shifting power to communities creates more just, effective philanthropy.</itunes:subtitle>
  <itunes:duration>29:58</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>What happens when funders shift decision-making powers to communities? Farra Trompeter is joined by Cynthia Gibson, PhD, principal of Cynthesis Consulting, and Kelley Buhles, independent consultant and owner of Buhles Consulting, to discuss participatory grantmaking and explore how sharing decision-making power with communities fosters stronger, more democratic philanthropy. They also outline the steps nonprofits and funders can take to initiate this approach. 
</description>
  <itunes:keywords>nonprofit, podcast, campaigns, grantmaking, participatory</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What happens when funders shift decision-making powers to communities? Farra Trompeter is joined by Cynthia Gibson, PhD, principal of Cynthesis Consulting, and Kelley Buhles, independent consultant and owner of Buhles Consulting, to discuss participatory grantmaking and explore how sharing decision-making power with communities fosters stronger, more democratic philanthropy. They also outline the steps nonprofits and funders can take to initiate this approach.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>What happens when funders shift decision-making powers to communities? Farra Trompeter is joined by Cynthia Gibson, PhD, principal of Cynthesis Consulting, and Kelley Buhles, independent consultant and owner of Buhles Consulting, to discuss participatory grantmaking and explore how sharing decision-making power with communities fosters stronger, more democratic philanthropy. They also outline the steps nonprofits and funders can take to initiate this approach.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 177: How can you engage your community with campaigns?</title>
  <link>https://bigduck.fireside.fm/177</link>
  <guid isPermaLink="false">2fcc3185-e79c-4234-a532-7e147129e835</guid>
  <pubDate>Wed, 08 Jan 2025 09:00:00 -0500</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Explore how nonprofits can engage communities with effective digital advocacy campaigns using the AGILE framework, real-world examples, and actionable strategies.</itunes:subtitle>
  <itunes:duration>20:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, talks with Nicholas Bruneau, communications consultant and author of Engage with Impact. Together, they explore how nonprofits can use the AGILE framework to create effective campaigns, deepen community engagement, and drive real-world change. They share actionable tips for nonprofits to foster collaboration, and turn social media followers into active partners. 
</description>
  <itunes:keywords>nonprofit, podcast, AGILE, campaigns, communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, talks with Nicholas Bruneau, communications consultant and author of Engage with Impact. Together, they explore how nonprofits can use the AGILE framework to create effective campaigns, deepen community engagement, and drive real-world change. They share actionable tips for nonprofits to foster collaboration, and turn social media followers into active partners.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, talks with Nicholas Bruneau, communications consultant and author of Engage with Impact. Together, they explore how nonprofits can use the AGILE framework to create effective campaigns, deepen community engagement, and drive real-world change. They share actionable tips for nonprofits to foster collaboration, and turn social media followers into active partners.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 172: What is the role of fundraisers in creating social change?</title>
  <link>https://bigduck.fireside.fm/172</link>
  <guid isPermaLink="false">c8235a83-f404-4758-ae88-48dcc724c7aa</guid>
  <pubDate>Wed, 16 Oct 2024 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Consider how fundraisers can shift practices and continue to push for meaningful change within the nonprofit sector.</itunes:subtitle>
  <itunes:duration>20:14</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change.  
</description>
  <itunes:keywords>nonprofit, podcast, campaigns, communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 171: How can you start treating donors as partners?</title>
  <link>https://bigduck.fireside.fm/171</link>
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  <pubDate>Wed, 02 Oct 2024 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5771a128-a034-423b-865e-d55ee1796d39.mp3" length="18181224" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Explore how to cultivate donor relationships that are partnership-oriented, and get tips on how to communicate differently.</itunes:subtitle>
  <itunes:duration>15:09</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors. 
</description>
  <itunes:keywords>nonprofit, podcast, fundraising, campaigns, communications</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 170: How can you conduct marketing and fundraising ethically?</title>
  <link>https://bigduck.fireside.fm/170</link>
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  <pubDate>Thu, 19 Sep 2024 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/ce5dbddb-84f3-47e3-b58a-cb314ff48b5d.mp3" length="40450612" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Get steps nonprofits can take to start fundraising and communicating with more intention and bring new levels of awareness when connecting with key audiences. </itunes:subtitle>
  <itunes:duration>33:42</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts. 
</description>
  <itunes:keywords>nonprofit, communications, fundraising, podcast, campaigns</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what&#39;s being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York&#39;s Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what&#39;s being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York&#39;s Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 157: How can you raise awareness and build trust?</title>
  <link>https://bigduck.fireside.fm/157</link>
  <guid isPermaLink="false">26c62a07-3e68-4f72-afd1-8b29d5feeb03</guid>
  <pubDate>Wed, 20 Mar 2024 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/26c62a07-3e68-4f72-afd1-8b29d5feeb03.mp3" length="29955134" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Get helpful ideas that allow your nonprofit organization to connect awareness and action in building relationships with your audiences.</itunes:subtitle>
  <itunes:duration>24:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission. 
</description>
  <itunes:keywords>nonprofit, research, campaigns, audiences</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 123: How can you get donors to give again?</title>
  <link>https://bigduck.fireside.fm/123</link>
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  <pubDate>Wed, 26 Oct 2022 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d85de67a-2b6b-48f3-8b59-6a4a79b46da2.mp3" length="32113684" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>What motivates people to give? How can you use communications to engage donors? Learn about the benefits of building a strong monthly giving program for your nonprofit. 
</itunes:subtitle>
  <itunes:duration>22:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. 
</description>
  <itunes:keywords>nonprofit, podcast, campaigns, fundraising, donors</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 122: How should you rethink your approach to strategic planning?</title>
  <link>https://bigduck.fireside.fm/122</link>
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  <pubDate>Wed, 12 Oct 2022 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/eb6104f0-8983-44e1-8bd8-ccb1d31f987e.mp3" length="22435630" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Learn about embracing a big vision while also providing more room to adapt and be flexible when approaching your strategic plan. </itunes:subtitle>
  <itunes:duration>15:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan. 
</description>
  <itunes:keywords>nonprofit, campaigns, podcast, strategic planning</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 108: How can you promote legacy giving?</title>
  <link>https://bigduck.fireside.fm/108</link>
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  <pubDate>Wed, 16 Mar 2022 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/030aa3ee-8bd6-43f0-adf6-47379b492882.mp3" length="15789452" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Farra Trompeter, co-director, and Lori Kranczer, founder and CEO of Everyday Planned Giving, talk about legacy giving and provide tips on how to proactively market this way of giving to your donors</itunes:subtitle>
  <itunes:duration>10:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors. 
</description>
  <itunes:keywords>nonprofit, campaigns, fundraising</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships?</title>
  <link>https://bigduck.fireside.fm/62</link>
  <guid isPermaLink="false">46a372e9-10ee-4ade-a7c9-2eb4275ee590</guid>
  <pubDate>Wed, 10 Jun 2020 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/46a372e9-10ee-4ade-a7c9-2eb4275ee590.mp3" length="7741688" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>What roles and power do your donors have? Learn how to center your participants while maintaining donor relationships by applying a DEI lens with Sarah Durham and Hannah Thomas.</itunes:subtitle>
  <itunes:duration>12:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/2/2fe01c10-b768-4ba0-8421-46957b34729e/cover.jpg?v=2"/>
  <description>Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism.  
</description>
  <itunes:keywords>nonprofit, nonprofit communications, donor centrism, donors, capital campaign</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 9: Why is it so hard to raise awareness?</title>
  <link>https://bigduck.fireside.fm/9</link>
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  <pubDate>Wed, 13 Jun 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/afcec32b-e25b-4217-abc2-a4c341293d1c.mp3" length="8662371" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </itunes:subtitle>
  <itunes:duration>8:40</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.  
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    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
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  <itunes:summary>
    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
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