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    <title>The Smart Communications Podcast - Episodes Tagged with “Brands”</title>
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    <pubDate>Wed, 24 May 2023 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 137: What can branding really do for your org?</title>
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  <pubDate>Wed, 24 May 2023 09:00:00 -0400</pubDate>
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  <itunes:subtitle>Learn what led the Center for Constitutional Rights to pursue a rebrand and the impact their brand strategy and new brand identity had more than five years after rolling it out. 
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  <itunes:duration>19:40</itunes:duration>
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  <description>Farra Trompeter, co–director, chats with Vince Warren, executive director at the Center for Constitutional Rights, about their branding journey and what outcomes they achieved by shifting how they expressed their mission more robustly through new visuals and messaging.
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  <itunes:keywords>nonprofit, podcast, brands</itunes:keywords>
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    <![CDATA[<p>Farra Trompeter, co–director, chats with Vince Warren, executive director at the Center for Constitutional Rights, about their branding journey and what outcomes they achieved by shifting how they expressed their mission more robustly through new visuals and messaging.</p>]]>
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    <![CDATA[<p>Farra Trompeter, co–director, chats with Vince Warren, executive director at the Center for Constitutional Rights, about their branding journey and what outcomes they achieved by shifting how they expressed their mission more robustly through new visuals and messaging.</p>]]>
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  <title>Episode 104: How can you embrace the challenges of changing your name?</title>
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  <pubDate>Wed, 19 Jan 2022 09:00:00 -0500</pubDate>
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  <itunes:subtitle>Learn more about what a good name can do for organizations–and how to navigate the process of changing it in the episode of the Smart Communications Podcast. </itunes:subtitle>
  <itunes:duration>15:02</itunes:duration>
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  <description>Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.  
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  <itunes:keywords>nonprofit, branding, brands</itunes:keywords>
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    <![CDATA[<p>Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process. </p>]]>
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    <![CDATA[<p>Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process. </p>]]>
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  <title>Episode 22: What are the ingredients of great storytelling?</title>
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  <pubDate>Wed, 14 Nov 2018 15:00:00 -0500</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>A compelling story is a powerful tool nonprofits can use to engage, inspire, and move people to act. Jenny Dyson, Creative Director of Pencil, shares tips on how to start telling yours.</itunes:subtitle>
  <itunes:duration>17:08</itunes:duration>
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  <description>Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories. 
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  <itunes:keywords>storytelling, nonprofits, brands, nonprofit narratives</itunes:keywords>
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    <![CDATA[<p>Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories.</p>]]>
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    <![CDATA[<p>Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories.</p>]]>
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