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    <title>The Smart Communications Podcast - Episodes Tagged with “Brand Stickiness”</title>
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    <pubDate>Wed, 10 Oct 2018 10:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 19: How can you get your new brand to stick?</title>
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  <pubDate>Wed, 10 Oct 2018 10:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>As a nonprofit’s rebrand comes to a close, the task of getting the brand to take hold—and stay alive—begins. Tune in to learn what nonprofits need internally to ensure their new brand sticks.</itunes:subtitle>
  <itunes:duration>16:28</itunes:duration>
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  <description>In this episode of the Smart Communications Podcast, Ally Dommu, Big Duck’s Director of Strategy (https://bigducknyc.com/about/ally-dommu/), shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste. 
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  <itunes:keywords>communications, nonprofit communications, branding, internal communications, brand stickiness, nonprofit, nonprofit branding</itunes:keywords>
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