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    <title>The Smart Communications Podcast - Episodes Tagged with “Brand Perceptions”</title>
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    <pubDate>Wed, 27 May 2020 07:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
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    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 65: What happens when people think they know your organization but they don’t?</title>
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  <pubDate>Wed, 27 May 2020 07:00:00 -0400</pubDate>
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  <itunes:subtitle>Sarah Durham and Teresa Younger discuss shifting brand perceptions.</itunes:subtitle>
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  <description>What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand. 
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