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    <title>The Smart Communications Podcast - Episodes Tagged with “Brand Footprint”</title>
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    <pubDate>Thu, 29 May 2025 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <title>Episode 187: How can you shape your AI brand footprint?</title>
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  <pubDate>Thu, 29 May 2025 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>Learn more about what AI says about your nonprofit brand and ways to leverage ChatGPT, Google search, analytics, and more. </itunes:subtitle>
  <itunes:duration>18:32</itunes:duration>
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  <description>How does AI perceive your nonprofit brand? Farra Trompeter, co-director, is joined by George Weiner, founder and chief whaler at Whole Whale, to explore “AI brand footprints” and how to proactively shape your visibility in tools like ChatGPT and Google’s AI search. They explore how traditional SEO is shifting and what you can do to revisit your content strategy.  
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  <itunes:keywords>nonprofit, podcast, communications, AI, brand footprint, branding</itunes:keywords>
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