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    <title>The Smart Communications Podcast - Episodes Tagged with “Awareness”</title>
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    <pubDate>Wed, 14 Oct 2026 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.</description>
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.</itunes:summary>
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  <title>Episode 222: How can you stay relevant during and beyond awareness months?</title>
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  <pubDate>Wed, 14 Oct 2026 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>Awareness months bring attention, but what comes after? Learn how Sharsheret turns Breast Cancer Awareness Month into year-round relationships, trust, and action.</itunes:subtitle>
  <itunes:duration>29:51</itunes:duration>
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  <description>&lt;p&gt;Awareness months can bring a flood of attention to your cause, but that attention can fade. Farra Trompeter, co-director, talks with Elana Silber, CEO of Sharsheret, the national Jewish breast and ovarian cancer organization, about how Sharsheret treats Breast Cancer Awareness Month as the start of a relationship, not a one-off moment. They explore ways to creatively use events to educate your community and how to adapt materials for different audiences without changing the facts. You’ll also learn practical ways to segment and follow up with the people you meet during an awareness month so they stay engaged all year.&lt;/p&gt;</description>
  <itunes:keywords>nonprofit, podcast, communications, awareness, campaigns</itunes:keywords>
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    <![CDATA[<p>Awareness months can bring a flood of attention to your cause, but that attention can fade. Farra Trompeter, co-director, talks with Elana Silber, CEO of Sharsheret, the national Jewish breast and ovarian cancer organization, about how Sharsheret treats Breast Cancer Awareness Month as the start of a relationship, not a one-off moment. They explore ways to creatively use events to educate your community and how to adapt materials for different audiences without changing the facts. You’ll also learn practical ways to segment and follow up with the people you meet during an awareness month so they stay engaged all year.</p>]]>
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    <![CDATA[<p>Awareness months can bring a flood of attention to your cause, but that attention can fade. Farra Trompeter, co-director, talks with Elana Silber, CEO of Sharsheret, the national Jewish breast and ovarian cancer organization, about how Sharsheret treats Breast Cancer Awareness Month as the start of a relationship, not a one-off moment. They explore ways to creatively use events to educate your community and how to adapt materials for different audiences without changing the facts. You’ll also learn practical ways to segment and follow up with the people you meet during an awareness month so they stay engaged all year.</p>]]>
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  <title>Episode 9: Why is it so hard to raise awareness?</title>
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  <pubDate>Wed, 13 Jun 2018 08:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:subtitle>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </itunes:subtitle>
  <itunes:duration>8:40</itunes:duration>
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  <description>&lt;p&gt;To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. &lt;/p&gt;</description>
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    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
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    <![CDATA[<p>To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. </p>]]>
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