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    <title>The Smart Communications Podcast - Episodes Tagged with “Audiences”</title>
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    <pubDate>Wed, 29 May 2024 09:00:00 -0400</pubDate>
    <description>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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    <itunes:subtitle>The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.</itunes:subtitle>
    <itunes:author>Big Duck</itunes:author>
    <itunes:summary>The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. 
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  <itunes:category text="Non-Profit"/>
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<itunes:category text="Business">
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  <title>Episode 162: What is the smallest viable audience for nonprofits?</title>
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  <pubDate>Wed, 29 May 2024 09:00:00 -0400</pubDate>
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  <itunes:subtitle>Learn why a nonprofit should adopt a more focused approach to audiences and what it looks like in practice. </itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
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  <description>Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications.  
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  <itunes:keywords>nonprofit, branding, audiences</itunes:keywords>
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    <![CDATA[<p>Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications. </p>]]>
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    <![CDATA[<p>Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications. </p>]]>
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  <title>Episode 157: How can you raise awareness and build trust?</title>
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  <pubDate>Wed, 20 Mar 2024 09:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Get helpful ideas that allow your nonprofit organization to connect awareness and action in building relationships with your audiences.</itunes:subtitle>
  <itunes:duration>24:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission. 
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  <itunes:keywords>nonprofit, research, campaigns, audiences</itunes:keywords>
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    <![CDATA[<p>Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.</p>]]>
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    <![CDATA[<p>Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.</p>]]>
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  <title>Episode 68: Why is a clear voice important for nonprofits?</title>
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  <pubDate>Wed, 22 Jul 2020 07:00:00 -0400</pubDate>
  <author>Big Duck</author>
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  <itunes:author>Big Duck</itunes:author>
  <itunes:subtitle>Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.</itunes:subtitle>
  <itunes:duration>15:30</itunes:duration>
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  <description>Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, The Nonprofit Communications Engine (https://bigduck.com/insights/nonprofit-communications-engine/), she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions. 
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  <itunes:keywords>nonprofit, nonprofit branding, branding, nonprofit organization, donors, audiences, communications</itunes:keywords>
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    <![CDATA[<p>Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, <a href="https://bigduck.com/insights/nonprofit-communications-engine/" rel="nofollow">The Nonprofit Communications Engine</a>, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.</p>]]>
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    <![CDATA[<p>Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, <a href="https://bigduck.com/insights/nonprofit-communications-engine/" rel="nofollow">The Nonprofit Communications Engine</a>, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.</p>]]>
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