Farra Trompeter, co-director, is joined by David Rhode to discuss his book, Passion Isn't Enough: A Practical Guide for Nonprofit Leaders. They explore strategies and actionable steps that executive directors, CEOs, senior staff, and board members can take to strengthen and grow their organizations.
","summary":"Learn why passion is just one of the important components of running a successful nonprofit–and other traits leaders need.","date_published":"2024-11-13T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/31eb9399-b1b0-467b-b18e-9086c31a89ca.mp3","mime_type":"audio/mpeg","size_in_bytes":19181191,"duration_in_seconds":959}]},{"id":"05716db4-49b7-4af6-9578-423a2ac4a213","title":"Episode 173: How can you use AI for strategic communications?","url":"https://bigduck.fireside.fm/173","content_text":"How is artificial intelligence reshaping the nonprofit landscape? Alexandra M. Merceron, executive vice president at RUBENSTEIN, joins Farra Trompeter, co-director, to explore the impact of artificial intelligence on nonprofits. They discuss emerging themes, risks, ethical concerns, how to navigate AI’s challenges, available safeguards, and three key implications AI has on nonprofit communications.","content_html":"How is artificial intelligence reshaping the nonprofit landscape? Alexandra M. Merceron, executive vice president at RUBENSTEIN, joins Farra Trompeter, co-director, to explore the impact of artificial intelligence on nonprofits. They discuss emerging themes, risks, ethical concerns, how to navigate AI’s challenges, available safeguards, and three key implications AI has on nonprofit communications.
","summary":"Discover how artificial intelligence is reshaping how nonprofits communicate, including what to consider and what to avoid.","date_published":"2024-10-30T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/05716db4-49b7-4af6-9578-423a2ac4a213.mp3","mime_type":"audio/mpeg","size_in_bytes":26521077,"duration_in_seconds":1326}]},{"id":"c8235a83-f404-4758-ae88-48dcc724c7aa","title":"Episode 172: What is the role of fundraisers in creating social change?","url":"https://bigduck.fireside.fm/172","content_text":"What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change. ","content_html":"What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change.
","summary":"Consider how fundraisers can shift practices and continue to push for meaningful change within the nonprofit sector.","date_published":"2024-10-16T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c8235a83-f404-4758-ae88-48dcc724c7aa.mp3","mime_type":"audio/mpeg","size_in_bytes":24281338,"duration_in_seconds":1214}]},{"id":"5771a128-a034-423b-865e-d55ee1796d39","title":"Episode 171: How can you start treating donors as partners?","url":"https://bigduck.fireside.fm/171","content_text":"Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.","content_html":"Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.
","summary":"Explore how to cultivate donor relationships that are partnership-oriented, and get tips on how to communicate differently.","date_published":"2024-10-02T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5771a128-a034-423b-865e-d55ee1796d39.mp3","mime_type":"audio/mpeg","size_in_bytes":18181224,"duration_in_seconds":909}]},{"id":"ce5dbddb-84f3-47e3-b58a-cb314ff48b5d","title":"Episode 170: How can you conduct marketing and fundraising ethically?","url":"https://bigduck.fireside.fm/170","content_text":"Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.","content_html":"Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.
","summary":"Get steps nonprofits can take to start fundraising and communicating with more intention and bring new levels of awareness when connecting with key audiences. ","date_published":"2024-09-19T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/ce5dbddb-84f3-47e3-b58a-cb314ff48b5d.mp3","mime_type":"audio/mpeg","size_in_bytes":40450612,"duration_in_seconds":2022}]},{"id":"8c85ca90-f150-43d8-bddd-93080fd5ee73","title":"Episode 169: How can you plan an inclusive and welcoming project?","url":"https://bigduck.fireside.fm/169","content_text":"Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective.","content_html":"Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective.
","summary":"Get tips to create welcoming and inclusive spaces, bring more voices into the room, and lead projects that engage your team and community. ","date_published":"2024-09-04T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/8c85ca90-f150-43d8-bddd-93080fd5ee73.mp3","mime_type":"audio/mpeg","size_in_bytes":34381322,"duration_in_seconds":1719}]},{"id":"35805316-e632-42b8-8ba2-79ea1c142328","title":"Episode 168: How can framing inform your strategy?","url":"https://bigduck.fireside.fm/168","content_text":"Farra Trompeter, co-director, is joined by Dr. Nat Kendall-Taylor, CEO, and Carinne Wheedan, director of communications, at the FrameWorks Institute, to discuss how framing can inform a nonprofit’s communications strategy. They share practical ways that organizations can effectively apply framing to their messaging or campaigns and provide general tips for those in the mission-driven sector.","content_html":"Farra Trompeter, co-director, is joined by Dr. Nat Kendall-Taylor, CEO, and Carinne Wheedan, director of communications, at the FrameWorks Institute, to discuss how framing can inform a nonprofit’s communications strategy. They share practical ways that organizations can effectively apply framing to their messaging or campaigns and provide general tips for those in the mission-driven sector.
","summary":"Understand why framing matters and get tips for nonprofit communicators trying to get attention for their issues as we near election day and throughout the year.","date_published":"2024-08-21T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/35805316-e632-42b8-8ba2-79ea1c142328.mp3","mime_type":"audio/mpeg","size_in_bytes":36389093,"duration_in_seconds":1819}]},{"id":"4b5e40b0-b520-409d-99f2-196a7c14e6ed","title":"Episode 167: How do you activate change in a network?","url":"https://bigduck.fireside.fm/167","content_text":"Join Farra Trompeter, co-director, and Stacy Van Gorp, PhD, partner-owner at See What I Mean Consulting, as they discuss how change comes about in a network, how good communications is essential to creating change, and activation moments, tools, and activities related to communications that you can integrate into your everyday work. ","content_html":"Join Farra Trompeter, co-director, and Stacy Van Gorp, PhD, partner-owner at See What I Mean Consulting, as they discuss how change comes about in a network, how good communications is essential to creating change, and activation moments, tools, and activities related to communications that you can integrate into your everyday work.
","summary":"Is your organization motivated to create change? Learn how to identify patterns of equity and disparity in programs and communications, ways to build and extend trust, and tips for collaboration. ","date_published":"2024-08-07T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4b5e40b0-b520-409d-99f2-196a7c14e6ed.mp3","mime_type":"audio/mpeg","size_in_bytes":29534563,"duration_in_seconds":1476}]},{"id":"1676fd36-1a24-46cc-9cda-a80365a4c325","title":"Episode 166: How did DEI go wrong and what can we do now?","url":"https://bigduck.fireside.fm/166","content_text":"DEI work is about building bridges across differences. Join Farra Trompeter, co-director, and Minal Bopaiah, founder of Brevity + Wit, as they discuss the state of DEI four years after the murder of George Floyd and share tips for how organizations can build a strong internal culture that advances DEI efforts on an ongoing basis.","content_html":"DEI work is about building bridges across differences. Join Farra Trompeter, co-director, and Minal Bopaiah, founder of Brevity + Wit, as they discuss the state of DEI four years after the murder of George Floyd and share tips for how organizations can build a strong internal culture that advances DEI efforts on an ongoing basis.
","summary":"DEI involves tough conversations and discomfort and has been under attack after a push for organizations to invest in it. Learn how to maintain resilience when leading DEI efforts, the importance of setting realistic expectations, and what needs to happen moving forward.","date_published":"2024-07-24T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1676fd36-1a24-46cc-9cda-a80365a4c325.mp3","mime_type":"audio/mpeg","size_in_bytes":28649012,"duration_in_seconds":1432}]},{"id":"c2678200-07fd-4ed2-88aa-ddeb07081b46","title":"Episode 165: How can my nonprofit benefit from launching a podcast?","url":"https://bigduck.fireside.fm/165","content_text":"Farra Trompeter, co-director, is joined by Marcus dePaula, audio engineer, podcast producer, and consultant, as they explore what an organization needs to launch a podcast as a part of its nonprofit communications strategy. They discuss factors organizations should consider before starting a podcast series and tips for how to manage podcasts once you get started. ","content_html":"Farra Trompeter, co-director, is joined by Marcus dePaula, audio engineer, podcast producer, and consultant, as they explore what an organization needs to launch a podcast as a part of its nonprofit communications strategy. They discuss factors organizations should consider before starting a podcast series and tips for how to manage podcasts once you get started.
","summary":"Get fresh insights about whether or not a podcast is right for your nonprofit and how to decide if it is worth investing your time and resources.","date_published":"2024-07-10T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c2678200-07fd-4ed2-88aa-ddeb07081b46.mp3","mime_type":"audio/mpeg","size_in_bytes":21711412,"duration_in_seconds":1085}]},{"id":"4ce6fd3f-2db5-4390-8f1d-c84322a05ee0","title":"Episode 164: How can you design and facilitate incredible workshops?","url":"https://bigduck.fireside.fm/164","content_text":"Join Ally Dommu, Director of Service Development, and Dr. Myriam Hadnes, facilitator, and founder of Workshops Work, as they discuss the power and importance of facilitation. Discover steps facilitators can take to harness benefits and create respectful and inclusive spaces.","content_html":"Join Ally Dommu, Director of Service Development, and Dr. Myriam Hadnes, facilitator, and founder of Workshops Work, as they discuss the power and importance of facilitation. Discover steps facilitators can take to harness benefits and create respectful and inclusive spaces.
","summary":"A good facilitator creates an environment where participants feel psychologically safe. Learn more about facilitating processes that help a group go from confusion to clarity to action.","date_published":"2024-06-26T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4ce6fd3f-2db5-4390-8f1d-c84322a05ee0.mp3","mime_type":"audio/mpeg","size_in_bytes":19361436,"duration_in_seconds":968}]},{"id":"62fd9148-5bf0-4bff-b10c-01649294652c","title":"Episode 163: When and how should you share branding work in development?","url":"https://bigduck.fireside.fm/163","content_text":"Farra Trompeter, co-director, is joined by Sarita Joseph, director of accounts, to discuss sharing nonprofit branding concepts and what questions to ask before inviting others to view and provide feedback on branding work in progress. Get tips on what to avoid and what to emphasize.","content_html":"Farra Trompeter, co-director, is joined by Sarita Joseph, director of accounts, to discuss sharing nonprofit branding concepts and what questions to ask before inviting others to view and provide feedback on branding work in progress. Get tips on what to avoid and what to emphasize.
","summary":"Listen in and get advice about who and when to share nonprofit branding concepts and four key questions to ask when you do seek feedback.","date_published":"2024-06-12T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/62fd9148-5bf0-4bff-b10c-01649294652c.mp3","mime_type":"audio/mpeg","size_in_bytes":20373942,"duration_in_seconds":1018}]},{"id":"74b743dd-4721-46c4-b538-18a796d40e66","title":"Episode 162: What is the smallest viable audience for nonprofits?","url":"https://bigduck.fireside.fm/162","content_text":"Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications. ","content_html":"Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications.
","summary":"Learn why a nonprofit should adopt a more focused approach to audiences and what it looks like in practice. ","date_published":"2024-05-29T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/74b743dd-4721-46c4-b538-18a796d40e66.mp3","mime_type":"audio/mpeg","size_in_bytes":22571363,"duration_in_seconds":1128}]},{"id":"3dacf1d4-d039-4d27-8d69-d97ef1f9e66f","title":"Episode 161: How can you challenge the power and practices of philanthropy?","url":"https://bigduck.fireside.fm/161","content_text":"Farra Trompeter, co-director, talks with Lisa Pilar Cowan, vice president of the Robert Sterling Clark Foundation, about the concepts of trust-based philanthropy, new ways some funders are working with nonprofits for more authentic relationships, and the connection between the community's role and the donor's role in guiding an organization.","content_html":"Farra Trompeter, co-director, talks with Lisa Pilar Cowan, vice president of the Robert Sterling Clark Foundation, about the concepts of trust-based philanthropy, new ways some funders are working with nonprofits for more authentic relationships, and the connection between the community's role and the donor's role in guiding an organization.
","summary":"Find out what actions nonprofit staff can take to challenge a typical funder dynamic and discover new ways to build a relationship with them.","date_published":"2024-05-15T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/3dacf1d4-d039-4d27-8d69-d97ef1f9e66f.mp3","mime_type":"audio/mpeg","size_in_bytes":23146057,"duration_in_seconds":1157}]},{"id":"257af97e-404e-4b0a-82d1-f419f512e159","title":"Episode 160: Why does your website need a content strategy? ","url":"https://bigduck.fireside.fm/160","content_text":"Farra Trompeter, co-director, is joined by Natalie Yelton, content strategist at Kanopi Studios, to delve into content strategy and how to create an engaging nonprofit website. They share key performance indicators to use while writing new content for your site and insights on how to lead with accessibility. ","content_html":"Farra Trompeter, co-director, is joined by Natalie Yelton, content strategist at Kanopi Studios, to delve into content strategy and how to create an engaging nonprofit website. They share key performance indicators to use while writing new content for your site and insights on how to lead with accessibility.
","summary":"Get examples of ways nonprofits can engage these audiences on their website and learn about four key aspects of a content strategy. ","date_published":"2024-05-01T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/257af97e-404e-4b0a-82d1-f419f512e159.mp3","mime_type":"audio/mpeg","size_in_bytes":18776293,"duration_in_seconds":938}]},{"id":"44467f4e-902f-406c-8fd7-96bd62712bc9","title":"Episode 159: How can you better position your organization for funding? ","url":"https://bigduck.fireside.fm/159","content_text":"Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success.","content_html":"Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success.
","summary":"Get tips on how your nonprofit can build stronger relationships with funders and how embracing community-centric fundraising can help you question traditional and harmful grant-writing practices. ","date_published":"2024-04-17T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/44467f4e-902f-406c-8fd7-96bd62712bc9.mp3","mime_type":"audio/mpeg","size_in_bytes":23841436,"duration_in_seconds":1192}]},{"id":"cfaaabb5-3225-420f-a5db-ca954d6fd6ae","title":"Episode 158: How can staff take care of themselves while changing the world? ","url":"https://bigduck.fireside.fm/158","content_text":"Farra Trompeter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, about mindfulness in the workplace and offers tips that nonprofit leaders can apply to cultivate care and resilience among their teams.","content_html":"Farra Trompeter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, about mindfulness in the workplace and offers tips that nonprofit leaders can apply to cultivate care and resilience among their teams.
","summary":"Tune in and get tips on well-being while well-doing for nonprofit staff. Learn the importance of taking care of yourself so you can take care of others.","date_published":"2024-04-03T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/cfaaabb5-3225-420f-a5db-ca954d6fd6ae.mp3","mime_type":"audio/mpeg","size_in_bytes":34181224,"duration_in_seconds":1709}]},{"id":"26c62a07-3e68-4f72-afd1-8b29d5feeb03","title":"Episode 157: How can you raise awareness and build trust?","url":"https://bigduck.fireside.fm/157","content_text":"Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.","content_html":"Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.
","summary":"Get helpful ideas that allow your nonprofit organization to connect awareness and action in building relationships with your audiences.","date_published":"2024-03-20T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/26c62a07-3e68-4f72-afd1-8b29d5feeb03.mp3","mime_type":"audio/mpeg","size_in_bytes":29955134,"duration_in_seconds":1497}]},{"id":"8fd278c7-c414-4525-8b66-55118d3c3560","title":"Episode 156: How can we have courageous conversations?","url":"https://bigduck.fireside.fm/156","content_text":"Farra Trompeter, co-director, is joined by Nneka Allen, Camila Pereira, and Nicole Salmon, co-editors of Collecting Courage: Joy, Pain, Freedom, Love, a collection of lived experiences written by 15 accomplished Black North American fundraisers in the United States and Canada, to discuss how nonprofit staff can push for more honest, kind, clear, and direct conversations with their colleagues. ","content_html":"Farra Trompeter, co-director, is joined by Nneka Allen, Camila Pereira, and Nicole Salmon, co-editors of Collecting Courage: Joy, Pain, Freedom, Love, a collection of lived experiences written by 15 accomplished Black North American fundraisers in the United States and Canada, to discuss how nonprofit staff can push for more honest, kind, clear, and direct conversations with their colleagues.
","summary":"Learn the importance of calling people in for the hard conversations to advance racial justice in the nonprofit sector.","date_published":"2024-03-06T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/8fd278c7-c414-4525-8b66-55118d3c3560.mp3","mime_type":"audio/mpeg","size_in_bytes":25693518,"duration_in_seconds":1284}]},{"id":"6e3fffa2-dfdf-443e-a532-9de8e3f78caa","title":"Episode 155: What are the latest nonprofit communications trends?","url":"https://bigduck.fireside.fm/155","content_text":"Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams. ","content_html":"Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.
","summary":"Discover new insights and trends to guide how your nonprofit approaches its communications for 2024–including using AI, leaving Twitter/X, applying brand personality, and more. ","date_published":"2024-02-21T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6e3fffa2-dfdf-443e-a532-9de8e3f78caa.mp3","mime_type":"audio/mpeg","size_in_bytes":24041534,"duration_in_seconds":1202}]},{"id":"7d627c56-f045-4c50-88cd-fb3ed97d9266","title":"Episode 154: How can you deliver the right message to the right audience?","url":"https://bigduck.fireside.fm/154","content_text":"What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more. ","content_html":"What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.
","summary":"Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.","date_published":"2024-02-07T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7d627c56-f045-4c50-88cd-fb3ed97d9266.mp3","mime_type":"audio/mpeg","size_in_bytes":22566661,"duration_in_seconds":1128}]},{"id":"be2335c4-a92d-4738-81e2-09c87be49f0b","title":"Episode 153: How should you approach audience research?","url":"https://bigduck.fireside.fm/153","content_text":"Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).","content_html":"Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).
","summary":"Learn how to bring authenticity to conducting audience research and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).","date_published":"2024-01-24T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/be2335c4-a92d-4738-81e2-09c87be49f0b.mp3","mime_type":"audio/mpeg","size_in_bytes":26909257,"duration_in_seconds":1345}]},{"id":"dd45c716-4185-4f8c-99bd-cddf9b5e2e8b","title":"Episode 152: How do you get messaging to take hold within your organization?","url":"https://bigduck.fireside.fm/152","content_text":"Join Farra Trompeter, co-director, and Jennifer R. Hudson, president of Think Beyond Public Relations, as they discuss how nonprofit staff can create messaging that gets people to engage with that organization's mission. Together they discuss important frameworks on developing messages that bring in perspectives of all stakeholders and offer tips about training others and operationalizing core values.","content_html":"Join Farra Trompeter, co-director, and Jennifer R. Hudson, president of Think Beyond Public Relations, as they discuss how nonprofit staff can create messaging that gets people to engage with that organization's mission. Together they discuss important frameworks on developing messages that bring in perspectives of all stakeholders and offer tips about training others and operationalizing core values.
","summary":"Learn new frameworks for creating and applying your nonprofit’s messaging. Whether or not you've just gone through a messaging process or you're just getting started, get tips on how to make it stick!","date_published":"2024-01-10T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/dd45c716-4185-4f8c-99bd-cddf9b5e2e8b.mp3","mime_type":"audio/mpeg","size_in_bytes":26148049,"duration_in_seconds":1307}]},{"id":"d8e176b1-69fe-4ada-adf0-05d71f98406b","title":"Episode 151: Why and how are nonprofits diversifying their donors?","url":"https://bigduck.fireside.fm/151","content_text":"Farra Trompeter, co-director, and Funmilayo Brown, founder and CEO of Layo Philanthropic Partners chat about redefining philanthropy for people of color and how nonprofits can effectively use communications to attract and engage their donors.","content_html":"Farra Trompeter, co-director, and Funmilayo Brown, founder and CEO of Layo Philanthropic Partners chat about redefining philanthropy for people of color and how nonprofits can effectively use communications to attract and engage their donors.
","summary":"Listen in and learn more meaningful ways nonprofits can attract donors of color. Get insights on leveraging communications to build relationships with supporters.","date_published":"2023-12-20T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d8e176b1-69fe-4ada-adf0-05d71f98406b.mp3","mime_type":"audio/mpeg","size_in_bytes":30441534,"duration_in_seconds":1522}]},{"id":"b8f5b9be-8ea2-4592-810b-97eb87ae2cda","title":"Episode 150: How can you navigate the highs and lows of the naming journey?","url":"https://bigduck.fireside.fm/150","content_text":"Farra Trompeter and Liz Ricca, co-directors, explore the emotional nuances of changing a nonprofit's name and break down six highs and lows of the journey.","content_html":"Farra Trompeter and Liz Ricca, co-directors, explore the emotional nuances of changing a nonprofit's name and break down six highs and lows of the journey.
","summary":"Navigate the journey of renaming a nonprofit and get to know the six highs and lows along the way.","date_published":"2023-12-06T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b8f5b9be-8ea2-4592-810b-97eb87ae2cda.mp3","mime_type":"audio/mpeg","size_in_bytes":27571200,"duration_in_seconds":1378}]},{"id":"a70d97d3-035e-4d44-acb5-cc7536c25e54","title":"Episode 149: How can you bring accessibility and inclusion into your communications?","url":"https://bigduck.fireside.fm/149","content_text":"Farra Trompeter is joined by Kerry Thompson, senior advisor for inclusion and accessibility at the Disability Rights Fund and the Disability Rights Advocacy Fund, to discuss the significance of incorporating accessibility and inclusion in your nonprofit communications and sheds light on how she is designing DRF's internal processes, policies, and practices to serve as an example for other organizations.","content_html":"Farra Trompeter is joined by Kerry Thompson, senior advisor for inclusion and accessibility at the Disability Rights Fund and the Disability Rights Advocacy Fund, to discuss the significance of incorporating accessibility and inclusion in your nonprofit communications and sheds light on how she is designing DRF's internal processes, policies, and practices to serve as an example for other organizations.
","summary":"Creating accessible practices benefits more than just those with disabilities. Learn how to make the world a better place by including everyone in your nonprofit communications. ","date_published":"2023-11-22T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a70d97d3-035e-4d44-acb5-cc7536c25e54.mp3","mime_type":"audio/mpeg","size_in_bytes":27308930,"duration_in_seconds":1365}]},{"id":"fc6f6eea-ea8b-49e7-bc6b-8411258cfe66","title":"Episode 148: What do nonprofits need to know about AI and data science?","url":"https://bigduck.fireside.fm/148","content_text":"Farra Trompeter, co-director, is joined by Dr. Ashutosh Nandeshwar, senior vice president of data science and analytics at CCS Fundraising to talk about how nonprofits should approach AI, various use cases, and practical tips that nonprofits can use to determine how it can work for your organization.","content_html":"Farra Trompeter, co-director, is joined by Dr. Ashutosh Nandeshwar, senior vice president of data science and analytics at CCS Fundraising to talk about how nonprofits should approach AI, various use cases, and practical tips that nonprofits can use to determine how it can work for your organization.
","summary":"Learn how to apply artificial intelligence (AI) in your nonprofit’s donor communications and fundraising.! Get use cases and practical tips for navigating these newer technologies.","date_published":"2023-11-08T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/fc6f6eea-ea8b-49e7-bc6b-8411258cfe66.mp3","mime_type":"audio/mpeg","size_in_bytes":24773485,"duration_in_seconds":1238}]},{"id":"fec00603-58ae-4324-b1f2-4daa466b23d1","title":"Episode 147: How do you hire for a strong communications team? ","url":"https://bigduck.fireside.fm/147","content_text":"How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire. ","content_html":"How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire.
","summary":"Discover why nonprofit organizations are redefining communication teams and explore four essential questions to shape your next hire.\r\n","date_published":"2023-10-25T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/fec00603-58ae-4324-b1f2-4daa466b23d1.mp3","mime_type":"audio/mpeg","size_in_bytes":27734726,"duration_in_seconds":1386}]},{"id":"68f1f1ce-cd4b-4f7c-a58e-d94c4fe7d812","title":"Episode 146: What's your next move on social media?","url":"https://bigduck.fireside.fm/146","content_text":"What's your next move on social media? Farra Trompeter is joined by Julia Campbell, author, speaker, and host of the Nonprofit Nation Podcast, who shares four pillars of social media management as well as three insightful questions to help your nonprofit effectively leverage digital storytelling. ","content_html":"What's your next move on social media? Farra Trompeter is joined by Julia Campbell, author, speaker, and host of the Nonprofit Nation Podcast, who shares four pillars of social media management as well as three insightful questions to help your nonprofit effectively leverage digital storytelling.
","summary":"When it comes to social media, new channels and applications are popping up all the time. Find out how nonprofit staff decide when and where to invest their time, when the options seem endless.","date_published":"2023-10-11T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/68f1f1ce-cd4b-4f7c-a58e-d94c4fe7d812.mp3","mime_type":"audio/mpeg","size_in_bytes":32898611,"duration_in_seconds":1370}]},{"id":"c19d555e-c846-4e82-9264-64810bb1954f","title":"Episode 145: How should you approach GivingTuesday?","url":"https://bigduck.fireside.fm/145","content_text":"Farra Trompeter, co-director, and Abby Jarvis, Senior Content Marketing Manager from Neon One discuss the history, the challenges, and the opportunities of GivingTuesday as a global generosity movement.","content_html":"Farra Trompeter, co-director, and Abby Jarvis, Senior Content Marketing Manager from Neon One discuss the history, the challenges, and the opportunities of GivingTuesday as a global generosity movement.
","summary":"Generosity takes a lot of forms, and all of them are valuable in their own right. Learn how to bring a sprit of abundance to GivingTuesday.","date_published":"2023-09-27T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c19d555e-c846-4e82-9264-64810bb1954f.mp3","mime_type":"audio/mpeg","size_in_bytes":33513012,"duration_in_seconds":1675}]},{"id":"c477d04f-9f2d-41dc-9194-b1817041c46e","title":"Episode 144: How can communications help you recruit and engage board members?","url":"https://bigduck.fireside.fm/144","content_text":"Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status.","content_html":"Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status.
","summary":"Discover how board members can not only contribute as \"askers,\" but also as ambassadors and advocates in marketing and communications for your nonprofit.","date_published":"2023-09-13T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c477d04f-9f2d-41dc-9194-b1817041c46e.mp3","mime_type":"audio/mpeg","size_in_bytes":36740179,"duration_in_seconds":1837}]},{"id":"7a330822-4c01-4dbd-bdd4-5e09368e3b1c","title":"Episode 143: How can you manage change?","url":"https://bigduck.fireside.fm/143","content_text":"Farra Trompeter, co-director, sits down with Mara Mintz, consultant, and account lead, and Caitlin Corda, head of marketing, brand, and business development, from Blue Beyond Consulting to discuss the importance of change management for nonprofits, especially those going through branding, major campaigns, or strategic planning.","content_html":"Farra Trompeter, co-director, sits down with Mara Mintz, consultant, and account lead, and Caitlin Corda, head of marketing, brand, and business development, from Blue Beyond Consulting to discuss the importance of change management for nonprofits, especially those going through branding, major campaigns, or strategic planning.
","summary":"Organizations don't change, people do! Learn about change management and the importance of ongoing internal communications. ","date_published":"2023-08-16T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7a330822-4c01-4dbd-bdd4-5e09368e3b1c.mp3","mime_type":"audio/mpeg","size_in_bytes":27410285,"duration_in_seconds":1370}]},{"id":"f9f0fa02-2ea5-45fd-87a6-3efcd469e470","title":"Episode 142: What and who is a major donor?","url":"https://bigduck.fireside.fm/142","content_text":"Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions.","content_html":"Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions.
","summary":"Challenge your ideas around defining, segmenting, and engaging your donors and learn new approaches to cultivating supporters.","date_published":"2023-08-02T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f9f0fa02-2ea5-45fd-87a6-3efcd469e470.mp3","mime_type":"audio/mpeg","size_in_bytes":28601469,"duration_in_seconds":1430}]},{"id":"895b9631-f96c-4851-a681-c91a3531023f","title":"Episode 141: How can your nonprofit staff maximize LinkedIn?","url":"https://bigduck.fireside.fm/141","content_text":"Farra Trompeter, co-director, welcomes Tania Bhattacharyya, founder of Lumos Marketing, to discuss maximizing LinkedIn for nonprofit staff and the power of personal branding. Get tips for how your organization can use LinkedIn more strategically, including the importance of sharing compelling stories on LinkedIn.","content_html":"Farra Trompeter, co-director, welcomes Tania Bhattacharyya, founder of Lumos Marketing, to discuss maximizing LinkedIn for nonprofit staff and the power of personal branding. Get tips for how your organization can use LinkedIn more strategically, including the importance of sharing compelling stories on LinkedIn.
","summary":"Learn how spending more time on LinkedIn can help you build trust and engage your community.","date_published":"2023-07-19T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/895b9631-f96c-4851-a681-c91a3531023f.mp3","mime_type":"audio/mpeg","size_in_bytes":27133910,"duration_in_seconds":1356}]},{"id":"b7dce32c-1f1f-4538-b8e0-58f142e0c5b0","title":"Episode 140: How can you create true partnerships with sponsors? ","url":"https://bigduck.fireside.fm/140","content_text":"Farra Trompeter, co-director, and Mariah Monique, founder, and CEO of The Sponsorship Catalyst, discuss the importance of building true partnerships with sponsors and offer pointers on how sponsorships can be a game changer for nonprofits. ","content_html":"Farra Trompeter, co-director, and Mariah Monique, founder, and CEO of The Sponsorship Catalyst, discuss the importance of building true partnerships with sponsors and offer pointers on how sponsorships can be a game changer for nonprofits.
","summary":"Learn about nonprofit sponsorships and get practical advice on building successful partnerships with sponsors.\r\n","date_published":"2023-07-05T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b7dce32c-1f1f-4538-b8e0-58f142e0c5b0.mp3","mime_type":"audio/mpeg","size_in_bytes":28201273,"duration_in_seconds":1410}]},{"id":"9cbc3698-6fbd-451e-bf17-36cbd7e417ab","title":"Episode 139: How can you create messaging and communications that reflect the principles of justice, equity, diversity and inclusion?","url":"https://bigduck.fireside.fm/139","content_text":"Farra Trompeter, co-director, delves into the topic of creating messaging and communications that embody justice, equity, diversity, and inclusion (JEDI) principles with Vanessa Wakeman, founder, and CEO of The Wakeman Agency. ","content_html":"Farra Trompeter, co-director, delves into the topic of creating messaging and communications that embody justice, equity, diversity, and inclusion (JEDI) principles with Vanessa Wakeman, founder, and CEO of The Wakeman Agency.
","summary":"Discover how organizations can standardize and update their approach to language and authentically connect communications with equity work.","date_published":"2023-06-22T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9cbc3698-6fbd-451e-bf17-36cbd7e417ab.mp3","mime_type":"audio/mpeg","size_in_bytes":19913665,"duration_in_seconds":995}]},{"id":"df24ef12-9ee7-4a7e-bbb5-b4d82ebcf353","title":"Episode 138: How should new communications directors approach their role? ","url":"https://bigduck.fireside.fm/138","content_text":"Farra Trompeter, co-director, and Ally Dommu, director of service development, share insights and strategies for those starting or looking to refresh their approach to leading communications at their nonprofit. Whether you're onboarding a new communications director or seeking a fresh perspective, this episode offers valuable insights for all.","content_html":"Farra Trompeter, co-director, and Ally Dommu, director of service development, share insights and strategies for those starting or looking to refresh their approach to leading communications at their nonprofit. Whether you're onboarding a new communications director or seeking a fresh perspective, this episode offers valuable insights for all.
","summary":"Explore the unique challenges and opportunities nonprofit communications directors face, including what works and what doesn't, with a focus on how to succeed in the first three months.","date_published":"2023-06-07T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/df24ef12-9ee7-4a7e-bbb5-b4d82ebcf353.mp3","mime_type":"audio/mpeg","size_in_bytes":28253518,"duration_in_seconds":1412}]},{"id":"33a5100e-d665-4c26-b828-1257c572440a","title":"Episode 137: What can branding really do for your org?","url":"https://bigduck.fireside.fm/137","content_text":"Farra Trompeter, co–director, chats with Vince Warren, executive director at the Center for Constitutional Rights, about their branding journey and what outcomes they achieved by shifting how they expressed their mission more robustly through new visuals and messaging.","content_html":"Farra Trompeter, co–director, chats with Vince Warren, executive director at the Center for Constitutional Rights, about their branding journey and what outcomes they achieved by shifting how they expressed their mission more robustly through new visuals and messaging.
","summary":"Learn what led the Center for Constitutional Rights to pursue a rebrand and the impact their brand strategy and new brand identity had more than five years after rolling it out. \r\n","date_published":"2023-05-24T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/33a5100e-d665-4c26-b828-1257c572440a.mp3","mime_type":"audio/mpeg","size_in_bytes":23601110,"duration_in_seconds":1180}]},{"id":"6c8a7e5c-8a49-4c76-9b51-d655c4a2b826","title":"Episode 136: How can we bring radical honesty to communications?","url":"https://bigduck.fireside.fm/136","content_text":"Farra Trompeter, co-director, chats with Marisa DeSalles, founder of Good Tilth LLC, and Michelle Flores Vryn, chief development officer with OneStar, about radical honesty and the power of rooting truth and trust throughout your communications. ","content_html":"Farra Trompeter, co-director, chats with Marisa DeSalles, founder of Good Tilth LLC, and Michelle Flores Vryn, chief development officer with OneStar, about radical honesty and the power of rooting truth and trust throughout your communications.
","summary":"Is your storytelling full of toxic positivity or genuine transparency? Learn about bringing radical honesty to your communications and tips for integrating it into your nonprofit's messaging. ","date_published":"2023-05-10T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6c8a7e5c-8a49-4c76-9b51-d655c4a2b826.mp3","mime_type":"audio/mpeg","size_in_bytes":34451330,"duration_in_seconds":1722}]},{"id":"2e3594b2-6797-4902-9349-7733059b66b4","title":"Episode 135: What does it actually mean to show up as a \"good\" board member?","url":"https://bigduck.fireside.fm/135","content_text":"Farra Trompeter, co-director, chats with Brooke Richie-Babbage, founder and CEO of Bending Arc, and the host of The Nonprofit Mastermind Podcast, about what they find meaningful about board service and the benefits of having board members who are passionate and can be cheerleaders, ambassadors, and thought partners.","content_html":"Farra Trompeter, co-director, chats with Brooke Richie-Babbage, founder and CEO of Bending Arc, and the host of The Nonprofit Mastermind Podcast, about what they find meaningful about board service and the benefits of having board members who are passionate and can be cheerleaders, ambassadors, and thought partners.
","summary":"Learn the indicators of a “good” board member, and get questions you should ask to make sure it’s a good fit for both the individual and the nonprofit organization. ","date_published":"2023-04-26T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/2e3594b2-6797-4902-9349-7733059b66b4.mp3","mime_type":"audio/mpeg","size_in_bytes":29430596,"duration_in_seconds":1471}]},{"id":"784c513c-c39b-4413-ab01-c6610beb1438","title":"Episode 134: Does the nonprofit sector need to rebrand itself?","url":"https://bigduck.fireside.fm/134","content_text":"Farra Trompeter, co-director, chats with Joan Grangenois-Thomas, principal of JGT Public Relations, about misconceptions surrounding the nonprofit sector and suggestions for shifting perspectives and language about the industry. ","content_html":"Farra Trompeter, co-director, chats with Joan Grangenois-Thomas, principal of JGT Public Relations, about misconceptions surrounding the nonprofit sector and suggestions for shifting perspectives and language about the industry.
","summary":"The nonprofit sector is about more than passion-led missions. Learn how the portrayal of the nonprofit sector can be misleading and how the power of perspective and language can improve its impact.","date_published":"2023-04-12T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/784c513c-c39b-4413-ab01-c6610beb1438.mp3","mime_type":"audio/mpeg","size_in_bytes":17616457,"duration_in_seconds":880}]},{"id":"3a12b55d-98f9-4c0f-b8d6-6e588433d00b","title":"Episode 133: How can you center community in your communications?","url":"https://bigduck.fireside.fm/133","content_text":"Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way. ","content_html":"Farra Trompeter, co-director, chats with Michelle Shireen Muri, host of The Ethical Rainmaker podcast, about valuing staff contributions, rethinking audience priorities, the importance of analysis, and ways to communicate in a more inclusive way.
","summary":"Learn tips for analyzing and better understanding the sources of your nonprofit's support and principles for communicating in a more inclusive and community-centric way. ","date_published":"2023-03-29T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/3a12b55d-98f9-4c0f-b8d6-6e588433d00b.mp3","mime_type":"audio/mpeg","size_in_bytes":40933355,"duration_in_seconds":2046}]},{"id":"5512aaed-25eb-437c-bdc7-40cc9146dd9e","title":"Episode 132: What can messaging do for your organization?","url":"https://bigduck.fireside.fm/132","content_text":"A nonprofit’s approach to messaging should strategically advance its mission and engage its staff as brand ambassadors. Farra Trompeter, co-director, chats with Wayne Ho, president and CEO of the Chinese-American Planning Council, about the lasting impact of their branding and messaging work. ","content_html":"A nonprofit’s approach to messaging should strategically advance its mission and engage its staff as brand ambassadors. Farra Trompeter, co-director, chats with Wayne Ho, president and CEO of the Chinese-American Planning Council, about the lasting impact of their branding and messaging work.
","summary":"Strong internal communications can lead to better external communications. Get examples of how to engage your team in using your vision, mission, values, and messaging as you communicate to others.","date_published":"2023-03-15T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5512aaed-25eb-437c-bdc7-40cc9146dd9e.mp3","mime_type":"audio/mpeg","size_in_bytes":22533747,"duration_in_seconds":1126}]},{"id":"6fc94072-1e18-4636-ace3-587047faa272","title":"Episode 131: What are the latest nonprofit communications trends? ","url":"https://bigduck.fireside.fm/131","content_text":"A nonprofit’s approach to communications should strategically advance its mission. Farra Trompeter, co-director, chats with Kivi Leroux Miller, founder and CEO of Nonprofit Marketing Guide, about ways to refine your team’s communications initiatives","content_html":"A nonprofit’s approach to communications should strategically advance its mission. Farra Trompeter, co-director, chats with Kivi Leroux Miller, founder and CEO of Nonprofit Marketing Guide, about ways to refine your team’s communications initiatives
","summary":"What models could add structure to your communications team? What trends might strengthen your nonprofit's communications? Tune in for tips and insights based on what works for most organizations.","date_published":"2023-03-01T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6fc94072-1e18-4636-ace3-587047faa272.mp3","mime_type":"audio/mpeg","size_in_bytes":23094857,"duration_in_seconds":1154}]},{"id":"a9aba2a5-439e-482b-a8d1-d855adc7e2df","title":"Episode 130: How should you evolve your approach to digital marketing?","url":"https://bigduck.fireside.fm/130","content_text":"Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more. ","content_html":"Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.
","summary":"Digital marketing can help nonprofit organizations attract and engage donors, program participants, activists, volunteers, staff, and more. Learn new ways to think about and apply these tactics.","date_published":"2023-02-15T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a9aba2a5-439e-482b-a8d1-d855adc7e2df.mp3","mime_type":"audio/mpeg","size_in_bytes":20221387,"duration_in_seconds":1011}]},{"id":"ca47631b-c794-4925-bb79-3ff0af201821","title":"Episode 129: How can development and communications teams work better together?","url":"https://bigduck.fireside.fm/129","content_text":"Clear communication and shared strategy internally are essential to strong external communications. Farra Trompeter, co-director, chats with Sunil Oommen, President of Oomen Consulting LLC, about why collaboration between your teams is so important. ","content_html":"Clear communication and shared strategy internally are essential to strong external communications. Farra Trompeter, co-director, chats with Sunil Oommen, President of Oomen Consulting LLC, about why collaboration between your teams is so important.
","summary":"What are the best structures and guidelines to strengthen your internal communications and outreach? Tune in for examples and tips to sync up efforts and help your nonprofit connect with others.","date_published":"2023-02-01T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/ca47631b-c794-4925-bb79-3ff0af201821.mp3","mime_type":"audio/mpeg","size_in_bytes":28391444,"duration_in_seconds":1419}]},{"id":"345e0b68-1f24-4b71-9cf2-4b754217161e","title":"Episode 128: How can you stop the spread of so many sub-brands?","url":"https://bigduck.fireside.fm/128","content_text":"Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically. ","content_html":"Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically.
","summary":"Farra Trompeter and Claire Taylor Hansen explore why brands need a clear organizational structure to connect sub-brands and how you can explore brand architecture at your nonprofit.","date_published":"2023-01-18T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/345e0b68-1f24-4b71-9cf2-4b754217161e.mp3","mime_type":"audio/mpeg","size_in_bytes":32129357,"duration_in_seconds":1338}]},{"id":"5fff42bd-4c50-4ba9-8b2a-f1806647a3ce","title":"Episode 127: How can you build a strong relationship with a consultant?","url":"https://bigduck.fireside.fm/127","content_text":"Why does good work take time? Farra Trompeter, co-director, and Josh Riman, founder and president of Great Believer, talk about why it's essential to have mutual trust, kindness, and respect between nonprofit organizations and creative agencies. ","content_html":"Why does good work take time? Farra Trompeter, co-director, and Josh Riman, founder and president of Great Believer, talk about why it's essential to have mutual trust, kindness, and respect between nonprofit organizations and creative agencies.
","summary":"Make sure it’s a fit when selecting and working with a consultant, whether that be in branding, fundraising, communications, or website development.\r\n","date_published":"2023-01-04T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5fff42bd-4c50-4ba9-8b2a-f1806647a3ce.mp3","mime_type":"audio/mpeg","size_in_bytes":28296881,"duration_in_seconds":1414}]},{"id":"e9e39225-c3f1-4be0-9434-e4968281c3c4","title":"Episode 126: How can you make the case with funders to invest in staff?","url":"https://bigduck.fireside.fm/126","content_text":"Farra Trompeter, co-director, talks with Rusty Stahl, founder, president, and CEO of Fund the People, about how you can communicate the value of your organization, including the value of your staff, and how to get your funders to invest in the people who make your organization work.","content_html":"Farra Trompeter, co-director, talks with Rusty Stahl, founder, president, and CEO of Fund the People, about how you can communicate the value of your organization, including the value of your staff, and how to get your funders to invest in the people who make your organization work.
","summary":"Make the case for investing in your staff. Get tips on how to persuade funders that funding the staff of your organization strengthens your ability to deliver programs, conduct outreach, and accomplish your mission.","date_published":"2022-12-14T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/e9e39225-c3f1-4be0-9434-e4968281c3c4.mp3","mime_type":"audio/mpeg","size_in_bytes":25121436,"duration_in_seconds":1256}]},{"id":"16b4170e-ee1f-40a4-aa46-e5980af42029","title":"Episode 125: How can you manage burnout and fatigue as a communications professional?","url":"https://bigduck.fireside.fm/125","content_text":"Should we strive for work-life balance or work-life harmony? Farra Trompeter, co-director, chats with Sarah Boison, digital strategist, about how we can support our colleagues, and ourselves, when we are experiencing burnout.","content_html":"Should we strive for work-life balance or work-life harmony? Farra Trompeter, co-director, chats with Sarah Boison, digital strategist, about how we can support our colleagues, and ourselves, when we are experiencing burnout.
","summary":"How does burnout impact you and your co-workers? Discover ways to help prevent burnout and give space for grace with yourself and your colleagues. \r\n","date_published":"2022-11-30T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/16b4170e-ee1f-40a4-aa46-e5980af42029.mp3","mime_type":"audio/mpeg","size_in_bytes":34317061,"duration_in_seconds":1715}]},{"id":"1a665ed8-0a0c-4f63-9d99-5c88cde8b0bc","title":"Episode 124: Why should you try new approaches in your donor communications?","url":"https://bigduck.fireside.fm/124","content_text":"How do you center equity and justice in your fundraising efforts? Founder and Chief Purpose Officer of Gladiator Consulting, Rachel D'Souza-Siebert, chats with co-director, Farra Trompeter about how to shift our relationships with donors and bring more abundance to our fundraising.","content_html":"How do you center equity and justice in your fundraising efforts? Founder and Chief Purpose Officer of Gladiator Consulting, Rachel D'Souza-Siebert, chats with co-director, Farra Trompeter about how to shift our relationships with donors and bring more abundance to our fundraising.
","summary":"Is your org questioning how it raises money & communicates w/ donors? Listen to this podcast for tips on how to challenge the status quo, including community-centric fundraising insights & strategies.","date_published":"2022-11-09T11:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1a665ed8-0a0c-4f63-9d99-5c88cde8b0bc.mp3","mime_type":"audio/mpeg","size_in_bytes":33205811,"duration_in_seconds":1383}]},{"id":"d85de67a-2b6b-48f3-8b59-6a4a79b46da2","title":"Episode 123: How can you get donors to give again?","url":"https://bigduck.fireside.fm/123","content_text":"Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors. ","content_html":"Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors.
","summary":"What motivates people to give? How can you use communications to engage donors? Learn about the benefits of building a strong monthly giving program for your nonprofit. \r\n","date_published":"2022-10-26T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d85de67a-2b6b-48f3-8b59-6a4a79b46da2.mp3","mime_type":"audio/mpeg","size_in_bytes":32113684,"duration_in_seconds":1338}]},{"id":"eb6104f0-8983-44e1-8bd8-ccb1d31f987e","title":"Episode 122: How should you rethink your approach to strategic planning?","url":"https://bigduck.fireside.fm/122","content_text":"Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.","content_html":"Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.
","summary":"Learn about embracing a big vision while also providing more room to adapt and be flexible when approaching your strategic plan. ","date_published":"2022-10-12T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/eb6104f0-8983-44e1-8bd8-ccb1d31f987e.mp3","mime_type":"audio/mpeg","size_in_bytes":22435630,"duration_in_seconds":934}]},{"id":"f5fd0035-41a4-4409-9b7f-330902c27be7","title":"Episode 121: Why should you prioritize internal communications?","url":"https://bigduck.fireside.fm/121","content_text":"Communicating first or at the same time with your staff as external communications roll out builds trust. Farra Trompeter, co-director, chats with Fatima Jones, senior director of marketing and communication, at The Apollo, about what a high-functioning internal communications team can look like.","content_html":"Communicating first or at the same time with your staff as external communications roll out builds trust. Farra Trompeter, co-director, chats with Fatima Jones, senior director of marketing and communication, at The Apollo, about what a high-functioning internal communications team can look like.
","summary":"Why should you prioritize internal communications and your staff? Tune in to find out the pros and cons of having someone on your communications team focused on communicating with staff.\r\n","date_published":"2022-09-28T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f5fd0035-41a4-4409-9b7f-330902c27be7.mp3","mime_type":"audio/mpeg","size_in_bytes":22999875,"duration_in_seconds":958}]},{"id":"71585170-9dcf-4236-9578-bb84425492ee","title":"Episode 120: How can you engage your community in your brand?","url":"https://bigduck.fireside.fm/120","content_text":"Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.","content_html":"Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.
","summary":"Who is involved in building your brand now, and who needs to be involved in the future, to advance your nonprofit’s mission? Learn why and how to involve the community most impacted by your work in how you communicate.","date_published":"2022-09-14T12:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/71585170-9dcf-4236-9578-bb84425492ee.mp3","mime_type":"audio/mpeg","size_in_bytes":21749759,"duration_in_seconds":906}]},{"id":"e1b53f99-d00a-4e87-8e0b-46866e09413e","title":"Episode 119: How can you create and use your vision, mission, and values?","url":"https://bigduck.fireside.fm/119","content_text":"Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.","content_html":"Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.
","summary":"Get tips on how to define your vision, mission, and values and how to go about crafting a message that articulates who your organization is to the world. ","date_published":"2022-08-18T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/e1b53f99-d00a-4e87-8e0b-46866e09413e.mp3","mime_type":"audio/mpeg","size_in_bytes":22145984,"duration_in_seconds":922}]},{"id":"6f2884e3-116f-4676-92f8-1b6e5edb2121","title":"Episode 118: How can you use your vision, mission, and values to guide your donor communications?","url":"https://bigduck.fireside.fm/118","content_text":"How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created. ","content_html":"How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created.
","summary":"Learn how the Ms. Foundation for Women uses their vision, mission, and values to guide their marketing and communications.","date_published":"2022-08-03T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6f2884e3-116f-4676-92f8-1b6e5edb2121.mp3","mime_type":"audio/mpeg","size_in_bytes":28676178,"duration_in_seconds":1194}]},{"id":"eece60f0-d244-4035-91b9-b6109936430c","title":"Episode 117: How does branding make things easier?","url":"https://bigduck.fireside.fm/117","content_text":"Farra Trompeter, co-director, chats with Elandria Jackson Charles, chief development and communications officer at Blue Engine, about their decision to rebrand and the freedom and confidence that comes from being clear on who you are and what you stand for.","content_html":"Farra Trompeter, co-director, chats with Elandria Jackson Charles, chief development and communications officer at Blue Engine, about their decision to rebrand and the freedom and confidence that comes from being clear on who you are and what you stand for.
","summary":"Learn more about how branding gives nonprofits the tools to communicate more clearly and makes fundraising easier and how one organization’s new brand infuses their commitment to equity and more. ","date_published":"2022-07-20T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/eece60f0-d244-4035-91b9-b6109936430c.mp3","mime_type":"audio/mpeg","size_in_bytes":20767346,"duration_in_seconds":865}]},{"id":"31b58646-eb05-4f56-b0ee-a3b0f251369c","title":"Episode 116: How can you direct transformative fundraising for your nonprofit?","url":"https://bigduck.fireside.fm/116","content_text":"Farra Trompeter, co-director, and Rhea Wong, fundraiser and author of Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit, chat about how people's feelings about money impact their ability to fundraise.","content_html":"Farra Trompeter, co-director, and Rhea Wong, fundraiser and author of Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit, chat about how people's feelings about money impact their ability to fundraise.
","summary":"Listen in as Farra Trompeter chats with Rhea Wong, author, fundraiser, and stand-up comedian, about challenging the scarcity mindset and how you can better communicate with donors.","date_published":"2022-07-06T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/31b58646-eb05-4f56-b0ee-a3b0f251369c.mp3","mime_type":"audio/mpeg","size_in_bytes":32263522,"duration_in_seconds":1344}]},{"id":"133b1f6b-5fd2-4f45-a424-923c5c8fef35","title":"Episode 115: Why does belonging matter in the workplace?","url":"https://bigduck.fireside.fm/115","content_text":"Farra Trompeter, co-director, talks with DEI thought leader and author, Rhodes Perry, about the benefits of fostering belonging and inclusion in our workplaces–and the costs when we don’t. They discuss how to build power, understand exclusion, and steps you can take to actively make things better. ","content_html":"Farra Trompeter, co-director, talks with DEI thought leader and author, Rhodes Perry, about the benefits of fostering belonging and inclusion in our workplaces–and the costs when we don’t. They discuss how to build power, understand exclusion, and steps you can take to actively make things better.
","summary":"Listen to this podcast to learn how to make your workplace more inclusive as well as how to understand and mitigate exclusions and microaggressions.","date_published":"2022-06-22T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/133b1f6b-5fd2-4f45-a424-923c5c8fef35.mp3","mime_type":"audio/mpeg","size_in_bytes":29481795,"duration_in_seconds":1228}]},{"id":"f7feb083-184b-42a7-9133-913663b3644c","title":"Episode 114: What can white managers do to reduce racial harm? ","url":"https://bigduck.fireside.fm/114","content_text":"Farra Trompeter, co-director, talks with equity and justice practitioner, coach, and consultant, Yejin Lee to discuss how white managers can disrupt harmful and racist behaviors, the importance of identification, reflection, and accountability for transformation.","content_html":"Farra Trompeter, co-director, talks with equity and justice practitioner, coach, and consultant, Yejin Lee to discuss how white managers can disrupt harmful and racist behaviors, the importance of identification, reflection, and accountability for transformation.
","summary":"Listen to this podcast to learn how your team can better understand how we hold power, privilege, and bias, and what individual accountability looks like in working toward equity and justice.","date_published":"2022-06-08T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f7feb083-184b-42a7-9133-913663b3644c.mp3","mime_type":"audio/mpeg","size_in_bytes":44995395,"duration_in_seconds":1874}]},{"id":"c2eb6648-df6c-4075-846b-0ad27fa1c06e","title":"Episode 113: How can you use research to understand your brand perception?","url":"https://bigduck.fireside.fm/113","content_text":"Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception. Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes. ","content_html":"Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception. Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes.
","summary":"What kind of research can an organization conduct if they want to understand their brand perception? How can you engage your community and center equity in the process?","date_published":"2022-05-25T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c2eb6648-df6c-4075-846b-0ad27fa1c06e.mp3","mime_type":"audio/mpeg","size_in_bytes":27673703,"duration_in_seconds":1153}]},{"id":"dc31ce7f-c87e-4fbb-a145-b5a24ea43ae8","title":"Episode 112: How can you facilitate inclusive conversations?","url":"https://bigduck.fireside.fm/112","content_text":"Ally Dommu, director of strategy, & Key Jackson, deputy executive director for programs & power building at GLSEN dive into facilitation practices and how to create spaces where all people can engage and feel comfortable joining in the discussion.","content_html":"Ally Dommu, director of strategy, & Key Jackson, deputy executive director for programs & power building at GLSEN dive into facilitation practices and how to create spaces where all people can engage and feel comfortable joining in the discussion.
","summary":"Facilitation. How can you do it well? This podcast explores how to engage in group discussions and intentionally create space for participants to feel heard.","date_published":"2022-05-11T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/dc31ce7f-c87e-4fbb-a145-b5a24ea43ae8.mp3","mime_type":"audio/mpeg","size_in_bytes":26651793,"duration_in_seconds":1110}]},{"id":"05144a7d-db2d-41a1-8abd-cd22ffaaff3d","title":"Episode 111: How can your organization stay human-centered in an artificial world?","url":"https://bigduck.fireside.fm/111","content_text":"Farra Trompeter, co-director, chats with Allison Fine and Beth Kanter, co-authors of The Smart Nonprofit, Staying Human-Centered in an Automated World about how we can reduce potential harms such as embedded bias and surveillance capitalism, and share some insights into how nonprofits can prevent these harms from taking root.","content_html":"Farra Trompeter, co-director, chats with Allison Fine and Beth Kanter, co-authors of The Smart Nonprofit, Staying Human-Centered in an Automated World about how we can reduce potential harms such as embedded bias and surveillance capitalism, and share some insights into how nonprofits can prevent these harms from taking root.
","summary":"Learn how you can use smart tech tol take over the tasks that make work feel overwhelming and endless, and that can lead to staff burnout and a lack of forward progress. ","date_published":"2022-04-27T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/05144a7d-db2d-41a1-8abd-cd22ffaaff3d.mp3","mime_type":"audio/mpeg","size_in_bytes":34701060,"duration_in_seconds":1445}]},{"id":"faeaa1d9-cd78-4df3-a90e-2c3a7030049b","title":"Episode 110: How can technology create an equitable world?","url":"https://bigduck.fireside.fm/110","content_text":"How can tech better meet community needs? Farra Trompeter, co-director, chats with leading public interest technologist, Afua Bruce, and CEO of NTEN, Amy Sample Ward about their book “The Tech That Comes Next, How Changemakers, Philanthropists, and Technologists can Build an Equitable World.” and how to use technology for social change.","content_html":"How can tech better meet community needs? Farra Trompeter, co-director, chats with leading public interest technologist, Afua Bruce, and CEO of NTEN, Amy Sample Ward about their book “The Tech That Comes Next, How Changemakers, Philanthropists, and Technologists can Build an Equitable World.” and how to use technology for social change.
","summary":"Technology can strengthen our ability to communicate across society, across communities, across families, and across individuals. Listen and learn how to shift our relationship to technology.","date_published":"2022-04-13T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/faeaa1d9-cd78-4df3-a90e-2c3a7030049b.mp3","mime_type":"audio/mpeg","size_in_bytes":34417684,"duration_in_seconds":1434}]},{"id":"9281ced0-50f1-4a2d-8f46-7049b571beda","title":"Episode 109: How can workers tap into their own power and voice?","url":"https://bigduck.fireside.fm/109","content_text":"How can organizations promote worker democracy? Learn how worker-ownership can help solve social problems and ways to share leadership with your team and community. Farra Trompeter, co-director, and Esteban Kelly, executive director at the US Federation of Worker Cooperatives (USFWC) and worker-owner and co-founder of Anti-Oppression Resource and Training Alliance (AORTA), chat about these topics and more in this episode of the Smart Communications Podcast. ","content_html":"How can organizations promote worker democracy? Learn how worker-ownership can help solve social problems and ways to share leadership with your team and community. Farra Trompeter, co-director, and Esteban Kelly, executive director at the US Federation of Worker Cooperatives (USFWC) and worker-owner and co-founder of Anti-Oppression Resource and Training Alliance (AORTA), chat about these topics and more in this episode of the Smart Communications Podcast.
","summary":"Farra Trompeter, co-director, talks with Esteban Kelly, executive director at the US Federation of Worker Cooperatives, to discuss how cooperatives work and aspects of worker democracy. ","date_published":"2022-03-30T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9281ced0-50f1-4a2d-8f46-7049b571beda.mp3","mime_type":"audio/mpeg","size_in_bytes":39616260,"duration_in_seconds":1650}]},{"id":"030aa3ee-8bd6-43f0-adf6-47379b492882","title":"Episode 108: How can you promote legacy giving?","url":"https://bigduck.fireside.fm/108","content_text":"Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors.","content_html":"Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors.
","summary":"Farra Trompeter, co-director, and Lori Kranczer, founder and CEO of Everyday Planned Giving, talk about legacy giving and provide tips on how to proactively market this way of giving to your donors","date_published":"2022-03-16T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/030aa3ee-8bd6-43f0-adf6-47379b492882.mp3","mime_type":"audio/mpeg","size_in_bytes":15789452,"duration_in_seconds":657}]},{"id":"f3b650cc-e256-4d38-9472-4b1a0cb4a7f4","title":"Episode 107: How can you approach succession planning?","url":"https://bigduck.fireside.fm/107","content_text":"","content_html":"","summary":"Farra Trompeter talks with NTEN CEO, Amy Sample Ward, about succession planning and how creating continuity plans for everyone can support a people-centered culture that centers staff.","date_published":"2022-03-02T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f3b650cc-e256-4d38-9472-4b1a0cb4a7f4.mp3","mime_type":"audio/mpeg","size_in_bytes":33111770,"duration_in_seconds":1379}]},{"id":"dbe0ea2e-ca8e-4cec-ba13-8e80f43169a7","title":"Episode 106: Protecting one's time: How can wellbeing play into decision-making?","url":"https://bigduck.fireside.fm/106","content_text":"How do you describe how you make decisions in your role? Hannah Thomas, director of learning and innovation at Big Duck, talks with Fatima Jones, senior director of marketing and communications at the Apollo Theater, to discuss how to set up boundaries to protect your time and wellbeing and how to enforce these boundaries in your decision-making process. ","content_html":"How do you describe how you make decisions in your role? Hannah Thomas, director of learning and innovation at Big Duck, talks with Fatima Jones, senior director of marketing and communications at the Apollo Theater, to discuss how to set up boundaries to protect your time and wellbeing and how to enforce these boundaries in your decision-making process.
","summary":"Learn the value of starting with why, self-care, and the art of delaying with Big Duck’s Hannah Thomas and Fatima Jones, senior director of marketing & comms at the Apollo Theater.","date_published":"2022-02-16T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/dbe0ea2e-ca8e-4cec-ba13-8e80f43169a7.mp3","mime_type":"audio/mpeg","size_in_bytes":32945004,"duration_in_seconds":1372}]},{"id":"99b1425c-842d-4a9b-9502-a5ad2f385bc4","title":"Episode 105: Why do government agencies need strong brands?","url":"https://bigduck.fireside.fm/105","content_text":"How do government agencies use communications to connect with the public? Listen as Ally Dommu, director of strategy, and Charlotte Levitt, director of marketing and communications at the NYC Campaign Finance Board (CFB), reflect on CFB’s rebrand journey and shed some light on the factors that go into branding for government agencies.","content_html":"How do government agencies use communications to connect with the public? Listen as Ally Dommu, director of strategy, and Charlotte Levitt, director of marketing and communications at the NYC Campaign Finance Board (CFB), reflect on CFB’s rebrand journey and shed some light on the factors that go into branding for government agencies.
","summary":"Find out the importance for government agencies to be focused on branding and communications work.","date_published":"2022-02-02T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/99b1425c-842d-4a9b-9502-a5ad2f385bc4.mp3","mime_type":"audio/mpeg","size_in_bytes":31163871,"duration_in_seconds":1298}]},{"id":"f2969511-8788-4df7-ba42-67d102dcffa5","title":"Episode 104: How can you embrace the challenges of changing your name?","url":"https://bigduck.fireside.fm/104","content_text":"Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process. ","content_html":"Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.
","summary":"Learn more about what a good name can do for organizations–and how to navigate the process of changing it in the episode of the Smart Communications Podcast. ","date_published":"2022-01-19T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f2969511-8788-4df7-ba42-67d102dcffa5.mp3","mime_type":"audio/mpeg","size_in_bytes":21650075,"duration_in_seconds":902}]},{"id":"d1d38714-36a7-45c4-8d3d-fc6350bfeaab","title":"Episode 103: Tiny Habits: How can small changes change everything?","url":"https://bigduck.fireside.fm/103","content_text":"It’s a new year! Do you have new behaviors you want to adopt or unwanted behaviors you want to stop? Tiny Habits is a simple and effective method to change behavior. Learn how to change behaviors or adopt new ones with Farra Trompeter, co-director and Edith Asibey founder of Asibey consulting. ","content_html":"It’s a new year! Do you have new behaviors you want to adopt or unwanted behaviors you want to stop? Tiny Habits is a simple and effective method to change behavior. Learn how to change behaviors or adopt new ones with Farra Trompeter, co-director and Edith Asibey founder of Asibey consulting.
","summary":"Get tips on how to take five days to learn about yourself and learn about the tiny habits that you chose.","date_published":"2022-01-05T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d1d38714-36a7-45c4-8d3d-fc6350bfeaab.mp3","mime_type":"audio/mpeg","size_in_bytes":32497370,"duration_in_seconds":1354}]},{"id":"c3f0d69d-fdea-4805-b5fe-9a0ca588cd92","title":"Episode 102: How can you create a healthy workplace in remote settings?","url":"https://bigduck.fireside.fm/102","content_text":"How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance. ","content_html":"How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance.
","summary":"What can you do to embed wellness into how your organization works? Meico Marquette Whitlock shares his knowledge about how we have to take care of ourselves so that we can do good work better over time.","date_published":"2021-12-16T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c3f0d69d-fdea-4805-b5fe-9a0ca588cd92.mp3","mime_type":"audio/mpeg","size_in_bytes":37105370,"duration_in_seconds":1546}]},{"id":"a8d60c42-ee06-463e-b4f0-d72a3790f64d","title":"Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it?","url":"https://bigduck.fireside.fm/101","content_text":"Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.","content_html":"Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.
","summary":"How do you know when your organization has a jargon problem? Listen to this podcast to get helpful tips on how to tackle this issue. ","date_published":"2021-12-01T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a8d60c42-ee06-463e-b4f0-d72a3790f64d.mp3","mime_type":"audio/mpeg","size_in_bytes":32444080,"duration_in_seconds":1351}]},{"id":"c3296d9e-cef0-41ba-b427-6c54b9d2c602","title":"Episode 100: How can nonprofits apply the principles of Emergent Strategy to their communications?","url":"https://bigduck.fireside.fm/100","content_text":"Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose. ","content_html":"Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.
","summary":"Hannah Thomas and Priscilla Hung, co-director at Move to End Violence, discuss adrienne mareee brown’s Emergent Strategy and how to apply it to nonprofit communications. ","date_published":"2021-11-17T10:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c3296d9e-cef0-41ba-b427-6c54b9d2c602.mp3","mime_type":"audio/mpeg","size_in_bytes":55352423,"duration_in_seconds":2306}]},{"id":"104083a3-9d38-41cf-bf2d-e335b0164b39","title":"Episode 99: Who should be on your communications team?","url":"https://bigduck.fireside.fm/99","content_text":"Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.","content_html":"Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.
","summary":"Who should be on your communications team? Learn how to define the characteristics that help successful nonprofit communications teams achieve their goals in this podcast.","date_published":"2021-11-03T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/104083a3-9d38-41cf-bf2d-e335b0164b39.mp3","mime_type":"audio/mpeg","size_in_bytes":32345651,"duration_in_seconds":1347}]},{"id":"ea8ec35e-3afb-4803-a818-1e39e3708cf1","title":"Episode 98: How can you build inclusive processes in branding and beyond?","url":"https://bigduck.fireside.fm/98","content_text":"At this moment, it’s important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive. ","content_html":"At this moment, it’s important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive.
","summary":"Farra Trompeter talks with Dr. Renee Rubin Ross, founder of The Ross Collective, about how you can build inclusive conversations and ways to meaningfully engage your team and community in branding.","date_published":"2021-10-20T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/ea8ec35e-3afb-4803-a818-1e39e3708cf1.mp3","mime_type":"audio/mpeg","size_in_bytes":22819943,"duration_in_seconds":950}]},{"id":"0c3686d2-3222-44d8-814f-0e202684fb6a","title":"Episode 97: How nonprofit communications have changed over the years","url":"https://bigduck.fireside.fm/97","content_text":"Nonprofit staff have become more sophisticated in prioritizing the goals, audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector. ","content_html":"Nonprofit staff have become more sophisticated in prioritizing the goals, audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector.
","summary":"Sarah Durham and Farra Trompeter share insights about how nonprofit communications have changed over the years, and share their experiences as professionals who have worked for and with nonprofits for several decades. ","date_published":"2021-10-08T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/0c3686d2-3222-44d8-814f-0e202684fb6a.mp3","mime_type":"audio/mpeg","size_in_bytes":38267088,"duration_in_seconds":1594}]},{"id":"543d8157-f13b-4bf6-a30b-d98498374051","title":"Episode 96: How can you use donor personas to guide your communications?","url":"https://bigduck.fireside.fm/96","content_text":"How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas. ","content_html":"How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.
","summary":"Farra Trompeter is joined by Mica Bevington, US director of communications and development at Humanity and Inclusion to discuss how you can use donor personas to guide your communications.","date_published":"2021-09-23T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/543d8157-f13b-4bf6-a30b-d98498374051.mp3","mime_type":"audio/mpeg","size_in_bytes":27970872,"duration_in_seconds":1165}]},{"id":"6f292e09-98ce-4f3f-ab4e-334ee49d35f6","title":"Episode 95: Equity: How can we design organizations where everyone thrives?","url":"https://bigduck.fireside.fm/95","content_text":"Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Farra Trompeter talks with Minal Bopaiah, founder of Brevity & Wit and author of “Equity: How to Design Organizations Where Everyone Thrives” about her passion for equity and why it is critical for nonprofit organizations. ","content_html":"Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Farra Trompeter talks with Minal Bopaiah, founder of Brevity & Wit and author of “Equity: How to Design Organizations Where Everyone Thrives” about her passion for equity and why it is critical for nonprofit organizations.
","summary":"Equity: How can we design organizations where everyone thrives? Tune in to this podcast to learn more about how to center equity in your organization. ","date_published":"2021-09-08T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6f292e09-98ce-4f3f-ab4e-334ee49d35f6.mp3","mime_type":"audio/mpeg","size_in_bytes":25746493,"duration_in_seconds":1072}]},{"id":"f79d2257-d505-47f9-8b42-cff96698a29b","title":"Episode 94: How can you update an iconic brand?","url":"https://bigduck.fireside.fm/94","content_text":"A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity. ","content_html":"A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.
","summary":"Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.","date_published":"2021-08-26T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f79d2257-d505-47f9-8b42-cff96698a29b.mp3","mime_type":"audio/mpeg","size_in_bytes":30226598,"duration_in_seconds":1259}]},{"id":"89fa9b14-831d-4c4f-80a8-ec43db9c4dbf","title":"Episode 93: What can a good tagline do for your nonprofit?","url":"https://bigduck.fireside.fm/93","content_text":"Ever wondered what a good tagline can do for your organization? In this episode of the Smart Communications Podcast, Farra Trompeter, partner and chief growth officer, discusses taglines, brand strategy, engaging community in your brand, social justice, and more with Chandra M. Hayslett, communications director, from the Center for Constitutional Rights and Ambar Mentor-Truppa, vice president of communications, from the Shriver Center on Poverty Law. ","content_html":"Ever wondered what a good tagline can do for your organization? In this episode of the Smart Communications Podcast, Farra Trompeter, partner and chief growth officer, discusses taglines, brand strategy, engaging community in your brand, social justice, and more with Chandra M. Hayslett, communications director, from the Center for Constitutional Rights and Ambar Mentor-Truppa, vice president of communications, from the Shriver Center on Poverty Law.
","summary":"What can a good tagline do for your nonprofit? Farra Trompeter explores this topic with Chandra M. Hayslett from the Center for Constitutional Rights and Ambar Mentor-Truppa from the Shriver Center on Poverty Law. ","date_published":"2021-08-11T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/89fa9b14-831d-4c4f-80a8-ec43db9c4dbf.mp3","mime_type":"audio/mpeg","size_in_bytes":34801370,"duration_in_seconds":1450}]},{"id":"618c4cc4-2a76-4407-9cf3-04e0bec675c7","title":"Episode 92: What’s the future of virtual events?","url":"https://bigduck.fireside.fm/92","content_text":"COVID-19 has changed everything and nonprofits have shifted how they offer programming and services from in-person to digital channels. Virtual events, galas, and conferences can help us connect and reach more people. How do we create experiences that are engaging and memorable? Chris Tuttle, founder and principal of TuttleCo, discusses the future of virtual events with Farra Trompeter, partner and chief growth officer, in this episode of the Smart Communications Podcast.","content_html":"COVID-19 has changed everything and nonprofits have shifted how they offer programming and services from in-person to digital channels. Virtual events, galas, and conferences can help us connect and reach more people. How do we create experiences that are engaging and memorable? Chris Tuttle, founder and principal of TuttleCo, discusses the future of virtual events with Farra Trompeter, partner and chief growth officer, in this episode of the Smart Communications Podcast.
","summary":"What’s the future of virtual events? Find out ways to create engaging virtual and hybrid events as we settle into life during and beyond COVID-19. ","date_published":"2021-07-28T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/618c4cc4-2a76-4407-9cf3-04e0bec675c7.mp3","mime_type":"audio/mpeg","size_in_bytes":27279359,"duration_in_seconds":1136}]},{"id":"6c65a36b-b52c-4a88-9ad6-5f54b814d7d1","title":"Episode 91: Why should you challenge urgency in your communications?","url":"https://bigduck.fireside.fm/91","content_text":"Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.","content_html":"Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.
","summary":"Why should you challenge urgency in your communications? Learn more about what urgency means and how to question it as it shows up in nonprofit communications. ","date_published":"2021-07-14T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6c65a36b-b52c-4a88-9ad6-5f54b814d7d1.mp3","mime_type":"audio/mpeg","size_in_bytes":21223757,"duration_in_seconds":884}]},{"id":"770e2f98-5e61-4e17-ab89-58e6df3c2c58","title":"Episode 90: How can you leverage your brand to connect with your community?","url":"https://bigduck.fireside.fm/90","content_text":"Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community. ","content_html":"Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community.
","summary":"How can you leverage your organization’s brand to connect with donors and your community? Tune into this podcast for some great tips on the branding process, where fundraising fits in, and how you can use communications to connect with your community.","date_published":"2021-06-30T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/770e2f98-5e61-4e17-ab89-58e6df3c2c58.mp3","mime_type":"audio/mpeg","size_in_bytes":37585605,"duration_in_seconds":1566}]},{"id":"7a440322-c3d7-4728-8a8e-569f9f65373e","title":"Episode 89: How can Google Analytics help you achieve better digital results?","url":"https://bigduck.fireside.fm/89","content_text":"Google Analytics is a powerful tool and can help you understand how people use your website. Sarah Durham sits down with Heather Wozniak, technical strategist at Advomatic to discuss ways you can get started using Google Analytics to make strategic decisions about your content. ","content_html":"Google Analytics is a powerful tool and can help you understand how people use your website. Sarah Durham sits down with Heather Wozniak, technical strategist at Advomatic to discuss ways you can get started using Google Analytics to make strategic decisions about your content.
","summary":"Tune in to this podcast to learn how to achieve better outcomes by basing their decisions on statistics and observed behavior rather than assumptions and personal preferences.","date_published":"2021-06-16T13:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7a440322-c3d7-4728-8a8e-569f9f65373e.mp3","mime_type":"audio/mpeg","size_in_bytes":20455757,"duration_in_seconds":852}]},{"id":"d9cdcf9e-8338-48cd-b0b1-6abffe1de09d","title":"Episode 88: What are the latest trends in nonprofit communications?","url":"https://bigduck.fireside.fm/88","content_text":"If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast. ","content_html":"If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast.
","summary":"Sarah Durham talks with award-winning author, Kivi Leroux Miller, about the Nonprofit Communications Trends Report and its benefits for nonprofit communicators.","date_published":"2021-06-02T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d9cdcf9e-8338-48cd-b0b1-6abffe1de09d.mp3","mime_type":"audio/mpeg","size_in_bytes":18607542,"duration_in_seconds":930}]},{"id":"9844e940-390a-43f2-830d-cc1e23bb9efb","title":"Episode 87: Should you go with fixed fee or time-and-materials for that project?","url":"https://bigduck.fireside.fm/87","content_text":"Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with. ","content_html":"Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with.
","summary":"Budget's always an issue— but how do you decide whether to do a project on a fixed fee or time-and-materials basis? Sarah Durham explores the pros and cons of both options and recommends when to use each.","date_published":"2021-05-19T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9844e940-390a-43f2-830d-cc1e23bb9efb.mp3","mime_type":"audio/mpeg","size_in_bytes":12438465,"duration_in_seconds":1036}]},{"id":"16863354-b25a-434c-bcaf-81c0e223135d","title":"Episode 86: Is your website secure and flexible?","url":"https://bigduck.fireside.fm/86","content_text":"Is your website secure and flexible? A lot of the nonprofit sector are not techies. Sarah Durham talks with Dave Hansen-Lange, Advomatic's Director of Technical Strategy about what open source is and tips on keeping your website up to date in this episode of the Smart Communications Podcast. ","content_html":"Is your website secure and flexible? A lot of the nonprofit sector are not techies. Sarah Durham talks with Dave Hansen-Lange, Advomatic's Director of Technical Strategy about what open source is and tips on keeping your website up to date in this episode of the Smart Communications Podcast.
","summary":"Dave Hansen-Lange, Advomatic's Director of Technical Strategy, joins Sarah to explain what open source is, why security updates matter, and how to keep your site evolving with your nonprofit. ","date_published":"2021-05-05T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/16863354-b25a-434c-bcaf-81c0e223135d.mp3","mime_type":"audio/mpeg","size_in_bytes":12745665,"duration_in_seconds":1062}]},{"id":"910750b9-5774-4228-89e0-a27d7367c0f9","title":"Episode 85: Is it strategic?","url":"https://bigduck.fireside.fm/85","content_text":"Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect. Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.","content_html":"Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect. Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.
","summary":"Sarah Durham and Laura Fisher define goals, objectives, strategies, and tactics, and where and when to pressure test an idea. ","date_published":"2021-04-21T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/910750b9-5774-4228-89e0-a27d7367c0f9.mp3","mime_type":"audio/mpeg","size_in_bytes":15536164,"duration_in_seconds":1289}]},{"id":"83127a86-ca37-4aa6-8177-3340dddced75","title":"Episode 84: What norms should you challenge and disrupt?","url":"https://bigduck.fireside.fm/84","content_text":"What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions.","content_html":"What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions.
","summary":"Sarah Durham and Hannah Thomas discuss thoughtful disruption and whose voice is centered in the work we do.","date_published":"2021-04-08T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/83127a86-ca37-4aa6-8177-3340dddced75.mp3","mime_type":"audio/mpeg","size_in_bytes":12788667,"duration_in_seconds":1059}]},{"id":"fcd5d8ea-11ce-44d0-b8d4-e319e3399fa4","title":"Episode 83: Where is the community in your communications?","url":"https://bigduck.fireside.fm/83","content_text":"Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast. ","content_html":"Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast.
","summary":"In this episode of the Smart Communications Podcast, Sarah Durham talks with Michelle Shireen Muri about the importance of centering your community in fundraising and communications.","date_published":"2021-03-24T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/fcd5d8ea-11ce-44d0-b8d4-e319e3399fa4.mp3","mime_type":"audio/mpeg","size_in_bytes":17546186,"duration_in_seconds":1462}]},{"id":"be0deac2-a5cf-42da-a959-0e3b043ee758","title":"Episode 82: How do you center your community as you do research?","url":"https://bigduck.fireside.fm/82","content_text":"Equity is about process and outcomes. Making sure everyone, regardless of color, has the same access and opportunity requires a skillset many of us are striving to learn. This podcast, Sponsored by Bloomerang, examines equity, issues of equity, and equity-focused research, and offers valuable insights for nonprofits looking to make research practices, and their organization more unbiased. ","content_html":"Equity is about process and outcomes. Making sure everyone, regardless of color, has the same access and opportunity requires a skillset many of us are striving to learn. This podcast, Sponsored by Bloomerang, examines equity, issues of equity, and equity-focused research, and offers valuable insights for nonprofits looking to make research practices, and their organization more unbiased.
","summary":"In this podcast, Sarah Durham chats with Seema Shah, PhD, founder and principal of COMM|VEDA Consulting about the intersection between research and equity, and equity-focused research. ","date_published":"2021-03-10T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/be0deac2-a5cf-42da-a959-0e3b043ee758.mp3","mime_type":"audio/mpeg","size_in_bytes":16220881,"duration_in_seconds":1346}]},{"id":"5be0455b-4560-4a46-a849-b4bf401a4698","title":"Episode 81: How can you facilitate meetings better","url":"https://bigduck.fireside.fm/81","content_text":"Active listening and research. These are just a couple of key facilitation skills shared in this episode of The Smart Communications Podcast with Ally Dommu, director of strategy, and Sarah Durham as they discuss how to facilitate meetings and why it’s so important. ","content_html":"Active listening and research. These are just a couple of key facilitation skills shared in this episode of The Smart Communications Podcast with Ally Dommu, director of strategy, and Sarah Durham as they discuss how to facilitate meetings and why it’s so important.
","summary":"Get tips on how to facilitate meetings better and why facilitation is so important in work and your personal life in this podcast. ","date_published":"2021-02-24T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5be0455b-4560-4a46-a849-b4bf401a4698.mp3","mime_type":"audio/mpeg","size_in_bytes":7908854,"duration_in_seconds":637}]},{"id":"38206b88-39d2-44f7-8caa-304af296de6b","title":"Episode 80: How does strategic planning impact communications?","url":"https://bigduck.fireside.fm/80","content_text":"No matter what you are working towards in your organizations when approaching both strategic planning and communications it’s important to know what is unchanging, and what is variable. Ally Dommu, director of strategy, sits down with Sarah Durham to talk about developing communications in connection to a bigger organizational vision in this episode of The Smart Communications Podcast. ","content_html":"No matter what you are working towards in your organizations when approaching both strategic planning and communications it’s important to know what is unchanging, and what is variable. Ally Dommu, director of strategy, sits down with Sarah Durham to talk about developing communications in connection to a bigger organizational vision in this episode of The Smart Communications Podcast.
","summary":"How does strategic planning impact communications? Listen to this podcast to learn about developing communications in connection to a bigger organizational vision.","date_published":"2021-02-10T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/38206b88-39d2-44f7-8caa-304af296de6b.mp3","mime_type":"audio/mpeg","size_in_bytes":10030190,"duration_in_seconds":831}]},{"id":"0e7ffd9d-a535-441a-8b0e-90affea0a8cc","title":"Episode 79: How do we communicate without communications staff?","url":"https://bigduck.fireside.fm/79","content_text":"Staff cuts and running an organization on a skeleton crew have become an unfortunate effect of the difficult times we have been facing. Sponsored by Bloomerang, here’s an inspirational boost and re-air of one of our most popular podcasts from the Spring of 2018 with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages he manages without a communications staff.","content_html":"Staff cuts and running an organization on a skeleton crew have become an unfortunate effect of the difficult times we have been facing. Sponsored by Bloomerang, here’s an inspirational boost and re-air of one of our most popular podcasts from the Spring of 2018 with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages he manages without a communications staff.
","summary":"Sarah Durham speaks with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages without a communications staff in this re-run of one of our most popular podcasts. ","date_published":"2021-01-27T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/0e7ffd9d-a535-441a-8b0e-90affea0a8cc.mp3","mime_type":"audio/mpeg","size_in_bytes":10576577,"duration_in_seconds":859}]},{"id":"ac906d12-e411-44f3-ae45-953a5d67651c","title":"Episode 78: Marketing versus communications: what's the difference?","url":"https://bigduck.fireside.fm/78","content_text":"In this episode of the Smart Communications Podcast, Sarah Durham sits down with Samantha Campbell, marketing and communications expert and former Director of Marketing, Communication and Sales at the Apollo Theater, to examine the differences between marketing and communications. ","content_html":"In this episode of the Smart Communications Podcast, Sarah Durham sits down with Samantha Campbell, marketing and communications expert and former Director of Marketing, Communication and Sales at the Apollo Theater, to examine the differences between marketing and communications.
","summary":"Should marketing and communications be separate departments? Sarah Durham sits down with marketing and communications expert Samantha Campbell to examine the difference. ","date_published":"2021-01-13T13:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/ac906d12-e411-44f3-ae45-953a5d67651c.mp3","mime_type":"audio/mpeg","size_in_bytes":16474762,"duration_in_seconds":1351}]},{"id":"a728f119-60de-49a3-bd7c-1e806fd40a83","title":"Episode 77: How can your values help during challenging times?","url":"https://bigduck.fireside.fm/77","content_text":"Does your organization practice it’s values in tangible ways? Listen to this podcast to gain insight from NTEN’s CEO, Amy Sample Ward, on how to center your strength using your values during difficult times. ","content_html":"Does your organization practice it’s values in tangible ways? Listen to this podcast to gain insight from NTEN’s CEO, Amy Sample Ward, on how to center your strength using your values during difficult times.
","summary":"These are uncertain times for nonprofits. Join Sarah Durham and NTEN's CEO, Amy Sample-Ward, for a conversation about how NTEN uses their values to communicate tough news, pivot when things change, and more. ","date_published":"2020-12-16T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a728f119-60de-49a3-bd7c-1e806fd40a83.mp3","mime_type":"audio/mpeg","size_in_bytes":14957637,"duration_in_seconds":1224}]},{"id":"7f598a90-71e5-4e29-a171-7d11b9955513","title":"Episode 76: How do you convert crisis donors into regular givers?","url":"https://bigduck.fireside.fm/76","content_text":"Is your organization looking for innovative ways to convert crisis donors into regular givers? This podcast explores how to attract and retain new donors.","content_html":"Is your organization looking for innovative ways to convert crisis donors into regular givers? This podcast explores how to attract and retain new donors.
","summary":"Sarah Durham and Farra Trompeter chat about the best ways to engage first-time donors who responded during a moment of crisis and transform them into regular givers.","date_published":"2020-12-09T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7f598a90-71e5-4e29-a171-7d11b9955513.mp3","mime_type":"audio/mpeg","size_in_bytes":16757080,"duration_in_seconds":1374}]},{"id":"f3a0d6d8-d55c-470e-9480-97519b11a7ba","title":"Episode 75: Do robots make bad fundraisers?","url":"https://bigduck.fireside.fm/75","content_text":"Do robots make bad fundraisers? In this episode of the Smart Communications Podcast, Sarah Durham chats with Steven Shattuck, author of the book, “Robots Make Bad Fundraisers” and Chief Engagement Officer at Bloomerang, about ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers. ","content_html":"Do robots make bad fundraisers? In this episode of the Smart Communications Podcast, Sarah Durham chats with Steven Shattuck, author of the book, “Robots Make Bad Fundraisers” and Chief Engagement Officer at Bloomerang, about ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers.
","summary":"Do robots make bad fundraisers? This episode of the Smart Communications Podcast examines ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers- while keeping it human and effective. ","date_published":"2020-11-25T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f3a0d6d8-d55c-470e-9480-97519b11a7ba.mp3","mime_type":"audio/mpeg","size_in_bytes":11262300,"duration_in_seconds":1100}]},{"id":"e7e9ccae-f9c5-47c9-aaa0-dff66fe5fb03","title":"Episode 74: What tagline works??","url":"https://bigduck.fireside.fm/74","content_text":"A good tagline can inspire you to think, feel, maybe even react. In the episode of The Smart Communications Podcast, Sarah Durham and Big Duck Copywriter, Ryan Gerhardt, break down three structures for taglines that can strengthen your organization’s brand strategy. ","content_html":"A good tagline can inspire you to think, feel, maybe even react. In the episode of The Smart Communications Podcast, Sarah Durham and Big Duck Copywriter, Ryan Gerhardt, break down three structures for taglines that can strengthen your organization’s brand strategy.
","summary":"A good tagline can inspire you to think, feel, maybe even react. This episode breaks down the three structures to follow that can strengthen your organization’s brand strategy.","date_published":"2020-11-11T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/e7e9ccae-f9c5-47c9-aaa0-dff66fe5fb03.mp3","mime_type":"audio/mpeg","size_in_bytes":10578129,"duration_in_seconds":1031}]},{"id":"551d5dd2-bbd6-4c64-b5ff-13c588286722","title":"Episode 73: How do you tackle a daunting project? ","url":"https://bigduck.fireside.fm/73","content_text":"Ever find yourself stuck on how to approach a big project that you have to do, but you just don't see how you're going to get it anytime soon? This podcast unpacks the process of tackling projects and offers a roadmap and tips on how to get started. ","content_html":"Ever find yourself stuck on how to approach a big project that you have to do, but you just don't see how you're going to get it anytime soon? This podcast unpacks the process of tackling projects and offers a roadmap and tips on how to get started.
","summary":"How do you tackle a daunting project? This episode of the Smart Communications Podcast offers a roadmap for how you can approach big initiatives and tips on how to get started. ","date_published":"2020-10-28T13:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/551d5dd2-bbd6-4c64-b5ff-13c588286722.mp3","mime_type":"audio/mpeg","size_in_bytes":7287703,"duration_in_seconds":702}]},{"id":"31e21f10-f0dd-4c74-beb2-de12c5f4b3ee","title":"Episode 72: What is strategy? A refresher. ","url":"https://bigduck.fireside.fm/72","content_text":"Whether you consider yourself a pro at setting communications strategy, or you are just getting started, this podcast, back by popular demand, offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a non-profit communications perspective. ","content_html":"Whether you consider yourself a pro at setting communications strategy, or you are just getting started, this podcast, back by popular demand, offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a non-profit communications perspective.
","summary":"This rerun of the Smart Communications podcast offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a nonprofit communications perspective. ","date_published":"2020-10-14T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/31e21f10-f0dd-4c74-beb2-de12c5f4b3ee.mp3","mime_type":"audio/mpeg","size_in_bytes":8237703,"duration_in_seconds":797}]},{"id":"5a097aa3-e350-4a64-b857-7247849577f1","title":"Episode 71: What are the barriers to effective communications?","url":"https://bigduck.fireside.fm/71","content_text":"In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out. ","content_html":"In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out.
","summary":"In this episode, Sarah Durham examines the common obstacles that make it harder for nonprofits to communicate.","date_published":"2020-09-28T18:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5a097aa3-e350-4a64-b857-7247849577f1.mp3","mime_type":"audio/mpeg","size_in_bytes":8511819,"duration_in_seconds":825}]},{"id":"212d1982-8715-4c63-92d9-f25dc764d71f","title":"Episode 70: Are events and galas still effective? Let’s revisit.","url":"https://bigduck.fireside.fm/70","content_text":"To gala or not to gala. In this replay of a 2018 Smart Communications Podcast, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas, and whether or not they still work as a fundraising vehicle. Tune in as she shares her over 25 years of experience and offers useful and relevant tips to assist your organization in this new normal. ","content_html":"To gala or not to gala. In this replay of a 2018 Smart Communications Podcast, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas, and whether or not they still work as a fundraising vehicle. Tune in as she shares her over 25 years of experience and offers useful and relevant tips to assist your organization in this new normal.
","summary":"To gala or not to gala. In this podcast replay, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas as a fundraising vehicle. ","date_published":"2020-09-16T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/212d1982-8715-4c63-92d9-f25dc764d71f.mp3","mime_type":"audio/mpeg","size_in_bytes":10400061,"duration_in_seconds":845}]},{"id":"018ed1a3-bd9a-462f-bcbb-ea99792d27b3","title":"Episode 69: Where do nonprofits go wrong with communications?","url":"https://bigduck.fireside.fm/69","content_text":"Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller. ","content_html":"Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller.
","summary":"Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, discusses how to make nonprofit communications strategy passionate and impactful.","date_published":"2020-09-02T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/018ed1a3-bd9a-462f-bcbb-ea99792d27b3.mp3","mime_type":"audio/mpeg","size_in_bytes":13007053,"duration_in_seconds":1274}]},{"id":"d0ed809b-0c30-4730-9001-dab2e85fcdd5","title":"Episode 67: How do you build sustainable momentum into your communications?","url":"https://bigduck.fireside.fm/67","content_text":"Sarah Durham discusses how nonprofits generate sustainable momentum in their communications. She identifies common challenges, including bottlenecks created by leadership micromanagement and a lack of staff accountability, and offers ways to address them. Tune in to hear about the six key elements that can help your organization create sustainable momentum in its communications.","content_html":"Sarah Durham discusses how nonprofits generate sustainable momentum in their communications. She identifies common challenges, including bottlenecks created by leadership micromanagement and a lack of staff accountability, and offers ways to address them. Tune in to hear about the six key elements that can help your organization create sustainable momentum in its communications.
","summary":"Sarah Durham discusses common challenges to nonprofits generating sustainable momentum in their communications and offers ways to address them using six key brand elements.","date_published":"2020-08-19T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d0ed809b-0c30-4730-9001-dab2e85fcdd5.mp3","mime_type":"audio/mpeg","size_in_bytes":10998654,"duration_in_seconds":1073}]},{"id":"6e75ff76-cdcb-43b5-b299-3747b52494ce","title":"Episode 54: How do you ask for a really, really, really big donation?","url":"https://bigduck.fireside.fm/54","content_text":"Sarah Durham and Eric Javier discuss the 80/20 rule, the ladder of engagement, and how to articulate your vision to donors. Listen in to learn how your nonprofit can get their next really big donation to transform the organization.","content_html":"Sarah Durham and Eric Javier discuss the 80/20 rule, the ladder of engagement, and how to articulate your vision to donors. Listen in to learn how your nonprofit can get their next really big donation to transform the organization.
","summary":"Sarah Durham and Eric Javier tell us the best way to get that transformational donation for your nonprofit.","date_published":"2020-08-05T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6e75ff76-cdcb-43b5-b299-3747b52494ce.mp3","mime_type":"audio/mp3","size_in_bytes":9544644,"duration_in_seconds":928}]},{"id":"d43d018e-401b-444d-8b35-a8170ba4df0f","title":"Episode 68: Why is a clear voice important for nonprofits?","url":"https://bigduck.fireside.fm/68","content_text":"Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, The Nonprofit Communications Engine, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.","content_html":"Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, The Nonprofit Communications Engine, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.
","summary":"Is your nonprofit a best-kept-secret? Learn how developing a clear, credible, and consistent voice can help you build and maintain deeper mindshare and engagement with your audiences.","date_published":"2020-07-22T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d43d018e-401b-444d-8b35-a8170ba4df0f.mp3","mime_type":"audio/mpeg","size_in_bytes":9569403,"duration_in_seconds":930}]},{"id":"136884aa-fdfe-4f01-93eb-cf8a4a4440d1","title":"Episode 56: How can you make your website friendlier and more accessible?","url":"https://bigduck.fireside.fm/56","content_text":"Advomatic’s Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently abled.","content_html":"Advomatic’s Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently abled.
","summary":"Sarah Durham and Amanda Luker discuss how your website can benefit from becoming more user-friendly.","date_published":"2020-07-08T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/136884aa-fdfe-4f01-93eb-cf8a4a4440d1.mp3","mime_type":"audio/mp3","size_in_bytes":7305274,"duration_in_seconds":704}]},{"id":"f30c51da-a6b9-440b-a627-7f83b503a631","title":"Episode 66: How can you communicate better via Zoom?","url":"https://bigduck.fireside.fm/66","content_text":"Big Duck CEO Sarah Durham explores ways in which COVID-19 shelter-in-place restrictions have made us all increasingly dependent on video conferencing tools like Zoom. She shares a couple of tips and tricks to get more out of each digital interaction and to also combat the accompanying screen-time fatigue. Listen in to learn how creating “pop-up rules” or norms can improve the experience for everyone involved.","content_html":"Big Duck CEO Sarah Durham explores ways in which COVID-19 shelter-in-place restrictions have made us all increasingly dependent on video conferencing tools like Zoom. She shares a couple of tips and tricks to get more out of each digital interaction and to also combat the accompanying screen-time fatigue. Listen in to learn how creating “pop-up rules” or norms can improve the experience for everyone involved.
","summary":"Stay-at-home orders across the country have increased the amount of daily interaction that occurs over video calls. Discover ways to maximize the effectiveness of each call while reducing burnout.","date_published":"2020-06-24T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f30c51da-a6b9-440b-a627-7f83b503a631.mp3","mime_type":"audio/mpeg","size_in_bytes":4549831,"duration_in_seconds":429}]},{"id":"46a372e9-10ee-4ade-a7c9-2eb4275ee590","title":"Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships?","url":"https://bigduck.fireside.fm/62","content_text":"Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism. ","content_html":"Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism.
","summary":"What roles and power do your donors have? Learn how to center your participants while maintaining donor relationships by applying a DEI lens with Sarah Durham and Hannah Thomas.","date_published":"2020-06-10T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/46a372e9-10ee-4ade-a7c9-2eb4275ee590.mp3","mime_type":"audio/mp3","size_in_bytes":7741688,"duration_in_seconds":748}]},{"id":"9a45ef52-c343-4355-abc8-1e23d794a1f5","title":"Episode 65: What happens when people think they know your organization but they don’t?","url":"https://bigduck.fireside.fm/65","content_text":"What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.","content_html":"What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.
","summary":"Sarah Durham and Teresa Younger discuss shifting brand perceptions.","date_published":"2020-05-27T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9a45ef52-c343-4355-abc8-1e23d794a1f5.mp3","mime_type":"audio/mp3","size_in_bytes":12843793,"duration_in_seconds":1258}]},{"id":"76e92a32-5a72-4c18-8b02-34d1f9850bf0","title":"Episode 61: What are the six elements your communications need to thrive?","url":"https://bigduck.fireside.fm/61","content_text":"Big Duck’s latest book, The Nonprofit Communications Engine, outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. \n\nNonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks down six key communications elements.","content_html":"Big Duck’s latest book, The Nonprofit Communications Engine, outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission.
\n\nNonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks down six key communications elements.
","summary":"Sarah Durham’s new book, The Nonprofit Communications Engine, explains the six elements your communications need to succeed.","date_published":"2020-05-13T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/76e92a32-5a72-4c18-8b02-34d1f9850bf0.mp3","mime_type":"audio/mp3","size_in_bytes":4023681,"duration_in_seconds":376}]},{"id":"bb396b84-6aa1-4b24-a9d9-909b85af7f6d","title":"Episode 60: Why should your Executive Director prioritize communications?","url":"https://bigduck.fireside.fm/60","content_text":"Communications can have a big impact on many aspects of your nonprofit's mission, from mobilizing activists to attracting donors and other supporters who are critical to your work. Farra Trompeter and Sarah Durham talk about the importance of communications, how to get your executive director to think differently about it, and a few of the principles in Sarah’s new book. ","content_html":"Communications can have a big impact on many aspects of your nonprofit's mission, from mobilizing activists to attracting donors and other supporters who are critical to your work. Farra Trompeter and Sarah Durham talk about the importance of communications, how to get your executive director to think differently about it, and a few of the principles in Sarah’s new book.
","summary":"Farra Trompeter and Sarah Durham discuss the many flavors of communications teams and how to help leaders understand what communications can—and can’t—do to advance the mission. ","date_published":"2020-04-29T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/bb396b84-6aa1-4b24-a9d9-909b85af7f6d.mp3","mime_type":"audio/mp3","size_in_bytes":10960030,"duration_in_seconds":1070}]},{"id":"4d08c212-009b-4b4a-8e38-6298dac929b5","title":"Episode 59: Should your logo stand out or fit in?","url":"https://bigduck.fireside.fm/59","content_text":"Big Duck’s CEO Sarah Durham and Design Director Sandy Zimmerman discuss logos. If you are contemplating a new logo, should you go with expected imagery or go with the unfamiliar? This blog examines the merits on both sides and shows how a little bit of both can help your brand shine.","content_html":"Big Duck’s CEO Sarah Durham and Design Director Sandy Zimmerman discuss logos. If you are contemplating a new logo, should you go with expected imagery or go with the unfamiliar? This blog examines the merits on both sides and shows how a little bit of both can help your brand shine.
","summary":"Sarah Durham and Sandy Zimmerman discuss the sweet spot for your organization’s logo.","date_published":"2020-04-15T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4d08c212-009b-4b4a-8e38-6298dac929b5.mp3","mime_type":"audio/mp3","size_in_bytes":7623349,"duration_in_seconds":736}]},{"id":"b5ea28ff-bad2-44e1-b2f5-dd4829f4fe03","title":"Episode 63: How should your organization navigate communications during COVID-19?","url":"https://bigduck.fireside.fm/63","content_text":"Sarah Durham shares some quick tips and resources to help nonprofits communicate and fundraise during the COVID-19 pandemic crisis.","content_html":"Sarah Durham shares some quick tips and resources to help nonprofits communicate and fundraise during the COVID-19 pandemic crisis.
","summary":"Here are some quick tips and resources to support nonprofits during the COVID-19 crisis.","date_published":"2020-04-01T12:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b5ea28ff-bad2-44e1-b2f5-dd4829f4fe03.mp3","mime_type":"audio/mp3","size_in_bytes":1796751,"duration_in_seconds":299}]},{"id":"416df241-bcd6-471a-bf24-6fc49114bb30","title":"Episode 58: Interviews, focus groups, or surveys: which should you use?","url":"https://bigduck.fireside.fm/58","content_text":"How does your brand resonate with your participants? Sarah Durham and Big Duck’s Senior Strategist Laura Fisher discuss the ins and outs of interviews, focus groups, and surveys. Learn how you can conduct your own research, make your focus groups more diverse, and how to get more accurate responses.","content_html":"How does your brand resonate with your participants? Sarah Durham and Big Duck’s Senior Strategist Laura Fisher discuss the ins and outs of interviews, focus groups, and surveys. Learn how you can conduct your own research, make your focus groups more diverse, and how to get more accurate responses.
","summary":"How does your brand resonate with your participants? Learn how you can conduct your own research using interviews, focus groups, and surveys with Sarah Durham and Laura Fisher. ","date_published":"2020-03-18T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/416df241-bcd6-471a-bf24-6fc49114bb30.mp3","mime_type":"audio/mp3","size_in_bytes":14759170,"duration_in_seconds":1449}]},{"id":"ea335a33-7ebe-4ad5-b34a-d208724004e3","title":"Episode 57: What should your nonprofit’s communications really achieve?","url":"https://bigduck.fireside.fm/57","content_text":"Big Duck’s latest book, The Nonprofit Communications Engine, outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks it down.","content_html":"Big Duck’s latest book, The Nonprofit Communications Engine, outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks it down.
","summary":"Sarah Durham’s new book, The Nonprofit Communications Engine, explains what nonprofit communications teams can actually deliver and what they need to be successful.","date_published":"2020-01-22T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/ea335a33-7ebe-4ad5-b34a-d208724004e3.mp3","mime_type":"audio/mp3","size_in_bytes":4334532,"duration_in_seconds":407}]},{"id":"a92f51d3-a30c-4f08-9157-2a8d7d2a1726","title":"Episode 55: Can you continuously improve your website?","url":"https://bigduck.fireside.fm/55","content_text":"From broken links to automated testing, learn how to continuously improve your website’s “hygiene” with Sarah Durham and Rory Tucker.","content_html":"From broken links to automated testing, learn how to continuously improve your website’s “hygiene” with Sarah Durham and Rory Tucker.
","summary":"Keeping up with your website can be difficult. Keeping it client-ready can be even harder. Learn how your nonprofit can maintain good website “hygiene” with Sarah Durham and Rory Tucker.","date_published":"2019-12-06T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a92f51d3-a30c-4f08-9157-2a8d7d2a1726.mp3","mime_type":"audio/mp3","size_in_bytes":11462965,"duration_in_seconds":1120}]},{"id":"6abff711-34c7-456e-8b65-08102a99bb32","title":"Episode 53: Is it really feasible for your nonprofit to raise millions?","url":"https://bigduck.fireside.fm/53","content_text":"CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations. This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule. ","content_html":"CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations. This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule.
","summary":"Sarah Durham and Eric Javier discuss feasibility studies, context, and audience when evaluating your donors for a major fundraising initiative. ","date_published":"2019-12-05T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6abff711-34c7-456e-8b65-08102a99bb32.mp3","mime_type":"audio/mp3","size_in_bytes":12096185,"duration_in_seconds":1183}]},{"id":"2c47bce2-aaaa-4458-8da4-e29a2a9f9996","title":"Episode 52: How do you make sure your events and recordings sound good?","url":"https://bigduck.fireside.fm/52","content_text":"Marcus dePaula, audio expert and producer of Big Duck’s podcast, gives insight into the right audio professional for your team, the best mics to use, how to present your sound, and how to make people listen in to your content. Hear how you can up your recording game.","content_html":"Marcus dePaula, audio expert and producer of Big Duck’s podcast, gives insight into the right audio professional for your team, the best mics to use, how to present your sound, and how to make people listen in to your content. Hear how you can up your recording game.
","summary":"Sarah Durham and Marcus dePaula discuss audio logistics and how to make your organization sound professional. ","date_published":"2019-12-04T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/2c47bce2-aaaa-4458-8da4-e29a2a9f9996.mp3","mime_type":"audio/mp3","size_in_bytes":7713739,"duration_in_seconds":745}]},{"id":"53bcbd64-b9d0-4442-8a27-e1230075f22c","title":"Episode 51: Who is your Director of Second Impressions?","url":"https://bigduck.fireside.fm/51","content_text":"Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with Sarah Durham and Farra Trompeter. ","content_html":"Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with Sarah Durham and Farra Trompeter.
","summary":"Sarah Durham and Farra Trompeter talk about the importance of second impressions to keep clients coming back.","date_published":"2019-11-20T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/53bcbd64-b9d0-4442-8a27-e1230075f22c.mp3","mime_type":"audio/mp3","size_in_bytes":8352115,"duration_in_seconds":809}]},{"id":"6420f6da-462c-4e7e-8521-69d299f4d7a5","title":"Episode 50: What skills are most important on your in-house creative team","url":"https://bigduck.fireside.fm/50","content_text":"What are the most important skills to have on your in-house creative team? Learn how consistency, production, breadth, and the right experience can make your creative team flourish by tuning in. ","content_html":"What are the most important skills to have on your in-house creative team? Learn how consistency, production, breadth, and the right experience can make your creative team flourish by tuning in.
","summary":"Sarah Durham and Claire Taylor Hansen explain how consistency, production, breadth, and the right experience can make your creative team flourish. \r\n","date_published":"2019-11-08T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6420f6da-462c-4e7e-8521-69d299f4d7a5.mp3","mime_type":"audio/mp3","size_in_bytes":10041877,"duration_in_seconds":978}]},{"id":"84e2c260-d541-4577-b549-dda52a12e405","title":"Episode 49: How can your communications team apply inclusive branding?","url":"https://bigduck.fireside.fm/49","content_text":"Big Duck’s Farra Trompeter and communications professional Chris Tuttle discuss the importance of captions and alt titles, how to use color palettes, creating an inclusive team, and specializing your communications. Listen in to learn how your communications team can be more inclusive. ","content_html":"Big Duck’s Farra Trompeter and communications professional Chris Tuttle discuss the importance of captions and alt titles, how to use color palettes, creating an inclusive team, and specializing your communications. Listen in to learn how your communications team can be more inclusive.
","summary":"Big Duck’s Farra Trompeter and communications professional Christ Tuttle talk inclusive branding. Listen in now. ","date_published":"2019-11-07T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/84e2c260-d541-4577-b549-dda52a12e405.mp3","mime_type":"audio/mp3","size_in_bytes":10830516,"duration_in_seconds":1057}]},{"id":"cdba5973-c4aa-4895-b9c9-4278be703e8b","title":"Episode 48: How can you design when you’re not a designer?","url":"https://bigduck.fireside.fm/48","content_text":"Big Duck pros Sarah Durham and Claire Taylor Hansen discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit. ","content_html":"Big Duck pros Sarah Durham and Claire Taylor Hansen discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit.
","summary":"How to design like a designer when you’re not. Sarah Durham and Claire Taylor Hansen tell us how design can affect your brand, your clients, and your impact. ","date_published":"2019-11-06T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/cdba5973-c4aa-4895-b9c9-4278be703e8b.mp3","mime_type":"audio/mp3","size_in_bytes":9767518,"duration_in_seconds":950}]},{"id":"26a1295d-56cb-48bf-b658-dc1b840d3024","title":"Episode 47: Should your nonprofit be worried about GDPR and online privacy?","url":"https://bigduck.fireside.fm/47","content_text":"Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more. ","content_html":"Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more.
","summary":"As online privacy has become an increasingly important topic, how should your organization manage data? Hear the ins and outs of GDPR, how to be honest with your donors and clients, and more.","date_published":"2019-10-23T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/26a1295d-56cb-48bf-b658-dc1b840d3024.mp3","mime_type":"audio/mp3","size_in_bytes":9486985,"duration_in_seconds":922}]},{"id":"0493cc19-42e9-458d-b9e9-c373c46ba952","title":"Episode 46: How do you involve your community when rebranding?","url":"https://bigduck.fireside.fm/46","content_text":"“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand. \n\nOver two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.","content_html":"“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.
\n\nOver two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.
","summary":"Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive.","date_published":"2019-10-09T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/0493cc19-42e9-458d-b9e9-c373c46ba952.mp3","mime_type":"audio/mpeg","size_in_bytes":14568253,"duration_in_seconds":1430}]},{"id":"f141091d-a4ab-4065-9902-d80de5f7332a","title":"Episode 45: How can your staff co-create your brand?","url":"https://bigduck.fireside.fm/45","content_text":"Ambar Mentor-Truppa, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia and Sarita Joseph about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.","content_html":"Ambar Mentor-Truppa, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia and Sarita Joseph about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.
","summary":"Ambar Mentor-Truppa, VP of Communications, shares her experiences listening to and uplifting the voices of all staff during the Shriver Center on Poverty Law’s rebranding process.","date_published":"2019-09-25T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f141091d-a4ab-4065-9902-d80de5f7332a.mp3","mime_type":"audio/mpeg","size_in_bytes":7925382,"duration_in_seconds":766}]},{"id":"804ef088-5c53-4526-bae7-00e1688a0957","title":"Episode 44: How should you work with freelancers?","url":"https://bigduck.fireside.fm/44","content_text":"Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.","content_html":"Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.
","summary":"If you need to professionally write or design a communications piece in a pinch, a freelancer may be your nonprofit’s best bet. Learn where to find freelancers, how to vet them, and manage their work.","date_published":"2019-09-11T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/804ef088-5c53-4526-bae7-00e1688a0957.mp3","mime_type":"audio/mp3","size_in_bytes":9487469,"duration_in_seconds":922}]},{"id":"b694aaa1-47ff-406e-87fe-a119c86145c8","title":"Episode 43: How do you let your community speak for you?","url":"https://bigduck.fireside.fm/43","content_text":"Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.","content_html":"Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.
","summary":"Michael Hoffman, CEO and founder of Gather Voices, shares a new tool that collects community-made video for nonprofits to use to create engaging, diverse content.","date_published":"2019-08-28T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b694aaa1-47ff-406e-87fe-a119c86145c8.mp3","mime_type":"audio/mpeg","size_in_bytes":8751969,"duration_in_seconds":849}]},{"id":"b5340d94-f30e-4114-8ea8-7f90bb376fe7","title":"Episode 42: How do you use the media for advocacy?","url":"https://bigduck.fireside.fm/42","content_text":"Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. \n\nHe shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.","content_html":"Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively.
\n\nHe shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.
","summary":"If your nonprofit’s mission is to change structures, behaviors, or beliefs, the media can be a powerful tool. Vince Warren of The Center for Constitutional Rights talks through his experiences.","date_published":"2019-08-14T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b5340d94-f30e-4114-8ea8-7f90bb376fe7.mp3","mime_type":"audio/mp3","size_in_bytes":7244437,"duration_in_seconds":722}]},{"id":"2f8a9fa0-2ad1-458a-8d1a-9123073ba2a6","title":"Episode 41: How can interviews help you get better insights?","url":"https://bigduck.fireside.fm/41","content_text":"Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.","content_html":"Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.
","summary":"Laura Fisher, Big Duck’s Senior Strategist, shares how qualitative research can help you understand your target audiences better.","date_published":"2019-07-31T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/2f8a9fa0-2ad1-458a-8d1a-9123073ba2a6.mp3","mime_type":"audio/mp3","size_in_bytes":12882036,"duration_in_seconds":1262}]},{"id":"37c8da85-304c-4c93-9028-7ac2f8f64f7d","title":"Episode 40: How can you be a better writer?","url":"https://bigduck.fireside.fm/40","content_text":"Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away. ","content_html":"Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.
","summary":"Everyone thinks they’re a writer—and a great one at that. Dan Gunderman, expert writer and Big Duck’s former Creative Director shares what it takes to write well.","date_published":"2019-07-17T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/37c8da85-304c-4c93-9028-7ac2f8f64f7d.mp3","mime_type":"audio/mp3","size_in_bytes":12993973,"duration_in_seconds":1273}]},{"id":"99a197c3-dedc-43fc-974c-55b4a399ad86","title":"Episode 39: How can you get your team to stop fighting like cats and dogs?","url":"https://bigduck.fireside.fm/39","content_text":"Farra Trompeter, Big Duck’s Vice President, and Chris Tuttle, digital engagement strategist, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.","content_html":"Farra Trompeter, Big Duck’s Vice President, and Chris Tuttle, digital engagement strategist, bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.
","summary":"Your communications and development teams don’t have to fight like cats and dogs. Hear our tips for collaboration in this podcast episode.","date_published":"2019-07-03T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/99a197c3-dedc-43fc-974c-55b4a399ad86.mp3","mime_type":"audio/mp3","size_in_bytes":12372584,"duration_in_seconds":1211}]},{"id":"1293bc4d-f7cc-4d62-8f8a-65b62b0e85af","title":"Episode 38: Can chatbots improve donor experiences?","url":"https://bigduck.fireside.fm/38","content_text":"Alice Hendricks is the CEO of Jackson River, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.","content_html":"Alice Hendricks is the CEO of Jackson River, a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.
","summary":"Alice Hendricks, CEO of Jackson River, explains how nonprofits can harness technology to personalize communications and donor experiences.","date_published":"2019-06-19T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1293bc4d-f7cc-4d62-8f8a-65b62b0e85af.mp3","mime_type":"audio/mp3","size_in_bytes":11741462,"duration_in_seconds":1148}]},{"id":"c0ceba43-7da5-4f10-9b47-9ff8a54b9deb","title":"Episode 37: Are your internal communications values-driven?","url":"https://bigduck.fireside.fm/37","content_text":"Elizabeth Toledo, President of Camino Group and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. \n\nShe discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.","content_html":"Elizabeth Toledo, President of Camino Group and former Vice President of Communications at Planned Parenthood, is a crisis communications expert.
\n\nShe discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and inclusion in the workplace.
","summary":"Elizabeth Toledo, President of Camino Group and crisis communications expert, talks internal communications challenges, values-driven workplaces, and advancing diversity, equity, inclusion, and more.\r\n","date_published":"2019-06-05T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/c0ceba43-7da5-4f10-9b47-9ff8a54b9deb.mp3","mime_type":"audio/mp3","size_in_bytes":11334159,"duration_in_seconds":1128}]},{"id":"4d4c287e-329a-4561-a87c-82f7ef2d44d2","title":"Episode 36: Do you need a capital campaign consultant?","url":"https://bigduck.fireside.fm/36","content_text":"We sat down with Andrea Kihlstedt and Amy Eisenstein, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit.\n\nThey discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.","content_html":"We sat down with Andrea Kihlstedt and Amy Eisenstein, capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit.
\n\nThey discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources and tools staff can use themselves. Listen to learn more about what kinds of nonprofits can benefit from the toolkit and when calling a campaign consultant will be an organization’s best course of action.
","summary":"If you want to learn how to do something, you google it. Could capital campaigns be DIY too? Andrea Kihlstedt and Amy Eisenstein discuss disrupting capital campaigns with their new online toolkit.","date_published":"2019-05-22T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4d4c287e-329a-4561-a87c-82f7ef2d44d2.mp3","mime_type":"audio/mp3","size_in_bytes":7673121,"duration_in_seconds":764}]},{"id":"210bb868-8efa-47be-b2fa-dffc1ff9796a","title":"Episode 35: Does your nonprofit need a new logo?","url":"https://bigduck.fireside.fm/35","content_text":"Claire Taylor Hansen, Big Duck’s Creative Director, helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.\n\nIf you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds.","content_html":"Claire Taylor Hansen, Big Duck’s Creative Director, helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals.
\n\nIf you want more resources to help you ensure your nonprofit’s brand is understood and applied consistently, download our free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds.
","summary":"You might think your nonprofit’s logo needs to change, but it’s not that simple. Tune in to learn how colors, typography, imagery and more affect an organization’s brand.","date_published":"2019-05-08T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/210bb868-8efa-47be-b2fa-dffc1ff9796a.mp3","mime_type":"audio/mp3","size_in_bytes":8643787,"duration_in_seconds":862}]},{"id":"decce35c-3d05-4c6b-a37c-000bfb762c42","title":"Episode 34: How can you make a lean team more effective?","url":"https://bigduck.fireside.fm/34","content_text":"Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, is a world-class fundraiser and scientist with extensive experience in the biomedical field. \n\nChristine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch.","content_html":"Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, is a world-class fundraiser and scientist with extensive experience in the biomedical field.
\n\nChristine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a passionate network of consultants to fill in the gaps. Tune in to hear how she did it and for tips on building a team from scratch.
","summary":"Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, built a precision comms team from scratch fast. Learn how in this podcast.","date_published":"2019-04-24T06:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/decce35c-3d05-4c6b-a37c-000bfb762c42.mp3","mime_type":"audio/mp3","size_in_bytes":9361141,"duration_in_seconds":910}]},{"id":"419f5541-8825-4a76-b690-9f1526a581ec","title":"Episode 33: Should your organization produce a PSA?","url":"https://bigduck.fireside.fm/33","content_text":"Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.","content_html":"Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.
","summary":"Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences creating Public Service Announcements (PSAs) for TV and print. ","date_published":"2019-04-10T06:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/419f5541-8825-4a76-b690-9f1526a581ec.mp3","mime_type":"audio/mp3","size_in_bytes":11311358,"duration_in_seconds":1128}]},{"id":"3b82d065-6dc9-4639-ba3b-5176fd9a55d8","title":"Episode 32: What data really matters?","url":"https://bigduck.fireside.fm/32","content_text":"George Weiner, Founder and Chief Whaler of Whole Whale, a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics. \n\nThis is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization.","content_html":"George Weiner, Founder and Chief Whaler of Whole Whale, a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics.
\n\nThis is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more data-driven culture at your organization.
","summary":"There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics.","date_published":"2019-03-27T06:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/3b82d065-6dc9-4639-ba3b-5176fd9a55d8.mp3","mime_type":"audio/mp3","size_in_bytes":8519401,"duration_in_seconds":848}]},{"id":"7f49bdaa-35cc-4584-9596-7b535bd86ed2","title":"Episode 31: Should you rename your nonprofit?","url":"https://bigduck.fireside.fm/31","content_text":"Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.","content_html":"Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.
","summary":"If your nonprofit’s name is inaccurate, misleading, or outdated, it may be time to change it. Tune in to learn what goes into a name change and how to navigate the process successfully. ","date_published":"2019-03-12T05:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/7f49bdaa-35cc-4584-9596-7b535bd86ed2.mp3","mime_type":"audio/mp3","size_in_bytes":15721995,"duration_in_seconds":1546}]},{"id":"4f7ea9cf-b977-4a8a-8490-6865898807c1","title":"Episode 30: How do you structure a growing communications team?","url":"https://bigduck.fireside.fm/30","content_text":"Suzanne Shaw is Director of Communications at the Union of Concerned Scientists and has over three decades of expertise in nonprofit and private sector marketing and communications. \n\nShe restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource. ","content_html":"Suzanne Shaw is Director of Communications at the Union of Concerned Scientists and has over three decades of expertise in nonprofit and private sector marketing and communications.
\n\nShe restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource.
","summary":"Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story.","date_published":"2019-02-26T06:15:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4f7ea9cf-b977-4a8a-8490-6865898807c1.mp3","mime_type":"audio/mp3","size_in_bytes":10473164,"duration_in_seconds":1044}]},{"id":"b0f8ab54-f4cf-4158-8a1f-46b35269a617","title":"Episode 29: Can you legally use that photo or song?","url":"https://bigduck.fireside.fm/29","content_text":"Marcus dePaula, co-founder of Mixtus Media and producer of this podcast, is an expert in online content creation. In this episode he breaks down creative commons licensing, explains the ethical (and credibility) issues in grabbing images from Google for fundraising appeals or marketing communications, and shares resources for great, free photography and music every organization can use.","content_html":"Marcus dePaula, co-founder of Mixtus Media and producer of this podcast, is an expert in online content creation. In this episode he breaks down creative commons licensing, explains the ethical (and credibility) issues in grabbing images from Google for fundraising appeals or marketing communications, and shares resources for great, free photography and music every organization can use.
","summary":"Grabbing an image from Google is easy. But if your nonprofit is planning an online campaign, recording a PSA, or launching a podcast, it’s crucial to use media legally.","date_published":"2019-02-13T15:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b0f8ab54-f4cf-4158-8a1f-46b35269a617.mp3","mime_type":"audio/mp3","size_in_bytes":7224612,"duration_in_seconds":720}]},{"id":"a49f82ae-1fe1-4dfe-804f-1453aa5c75c7","title":"Episode 28: How can you facilitate better internal communications?","url":"https://bigduck.fireside.fm/28","content_text":"Nonprofit leaders must make their vision clear and get everyone—staff, board, and other stakeholders—aligned and motivated to work toward it together. For Wayne Ho, President and CEO of CPC (Chinese American Planning Council), this means communicating effectively with over 4,000 employees. In this episode of the Smart Communications Podcast, Wayne shares three essential rules that guide all of his internal communications. \n\nWant to learn more about how Wayne encourages all 4,000 of his staff members to be effective brand ambassadors? Listen here.","content_html":"Nonprofit leaders must make their vision clear and get everyone—staff, board, and other stakeholders—aligned and motivated to work toward it together. For Wayne Ho, President and CEO of CPC (Chinese American Planning Council), this means communicating effectively with over 4,000 employees. In this episode of the Smart Communications Podcast, Wayne shares three essential rules that guide all of his internal communications.
\n\nWant to learn more about how Wayne encourages all 4,000 of his staff members to be effective brand ambassadors? Listen here.
","summary":"For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that.","date_published":"2019-01-30T08:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a49f82ae-1fe1-4dfe-804f-1453aa5c75c7.mp3","mime_type":"audio/mp3","size_in_bytes":10995789,"duration_in_seconds":1095}]},{"id":"9afb787d-799f-4770-aec4-0a97b56a300a","title":"Episode 27: How can an executive director realize their vision?","url":"https://bigduck.fireside.fm/27","content_text":"Vince Warren reflects on his twelve years (and counting!) as Executive Director of the Center for Constitutional Rights. Over the course of his tenure, Vince has built the organization around its potential—and his vision of what it could become. Tune in to learn about his, and the Center for Constitutional Rights’, journey.\n\nWant more on the Center for Constitutional Rights? Read all about our branding work together in the case study, or listen to a conversation we shared with Chandra Hayslett, the Center for Constitutional Rights’ Communications Director.","content_html":"Vince Warren reflects on his twelve years (and counting!) as Executive Director of the Center for Constitutional Rights. Over the course of his tenure, Vince has built the organization around its potential—and his vision of what it could become. Tune in to learn about his, and the Center for Constitutional Rights’, journey.
\n\nWant more on the Center for Constitutional Rights? Read all about our branding work together in the case study, or listen to a conversation we shared with Chandra Hayslett, the Center for Constitutional Rights’ Communications Director.
","summary":"Over 12 years, Vince Warren shaped the Center for Constitutional Rights around his vision of what the organization could be. Tune in to hear about his experiences and insights. ","date_published":"2019-01-16T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9afb787d-799f-4770-aec4-0a97b56a300a.mp3","mime_type":"audio/mpeg","size_in_bytes":8086311,"duration_in_seconds":807}]},{"id":"5258ed4d-3cc5-41c7-9cbb-9dad6dd03a08","title":"Episode 26: What is “strategy?”","url":"https://bigduck.fireside.fm/26","content_text":"In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher and Gil Mejia, define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking. \n\nIf you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your nonprofit.","content_html":"In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher and Gil Mejia, define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking.
\n\nIf you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your nonprofit.
","summary":"“Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit.","date_published":"2019-01-02T08:15:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5258ed4d-3cc5-41c7-9cbb-9dad6dd03a08.mp3","mime_type":"audio/mp3","size_in_bytes":7856348,"duration_in_seconds":738}]},{"id":"589f5abb-2cc4-4375-8c1f-681c1207b99d","title":"Episode 25: Should your nonprofit podcast? ","url":"https://bigduck.fireside.fm/25","content_text":"Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, The Activist Files, for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit.\n\nCurious about the Center for Constitutional Rights’ rebrand? Read about our work together in the case study here.","content_html":"Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, The Activist Files, for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit.
\n\nCurious about the Center for Constitutional Rights’ rebrand? Read about our work together in the case study here.
","summary":"Podcasting can be a smart way to reach new audiences. Chandra Hayslett, Communications Director of the Center for Constitutional Rights, shares her experiences launching The Activist Files Podcast.","date_published":"2018-12-19T12:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/589f5abb-2cc4-4375-8c1f-681c1207b99d.mp3","mime_type":"audio/mp3","size_in_bytes":11537552,"duration_in_seconds":1152}]},{"id":"4b806502-856f-43a2-986d-b91703ddd2d9","title":"Episode 24: How can you communicate better with the board?","url":"https://bigduck.fireside.fm/24","content_text":"Craig Shelley, Managing Director of Orr Group, shares how nonprofit leadership and staff can foster stronger, more productive relationships with board members. He unpacks different board types and offers simple suggestions for executive directors looking to build trust and partnership with their board, and more. ","content_html":"Craig Shelley, Managing Director of Orr Group, shares how nonprofit leadership and staff can foster stronger, more productive relationships with board members. He unpacks different board types and offers simple suggestions for executive directors looking to build trust and partnership with their board, and more.
","summary":"The key to building trust with your board is candor. Craig Shelley, Managing Director of Orr Group, goes deep on what exactly that entails, how to practice it, and more. ","date_published":"2018-12-05T08:45:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4b806502-856f-43a2-986d-b91703ddd2d9.mp3","mime_type":"audio/mp3","size_in_bytes":13186208,"duration_in_seconds":1271}]},{"id":"4a08d36b-4533-4d70-8ceb-bf290f691980","title":"Episode 23: How can nonprofit communications leaders collaborate more effectively?","url":"https://bigduck.fireside.fm/23","content_text":"Elise Dowell is Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary. Since joining JTS in 2002, Elise has lead transformational communications efforts, upgraded their recruitment marketing program, and won two Emmy Awards. She sat down with us to share lessons she has learned over her illustrious career, focusing on how to collaborate more effectively and build organizational alignment around the value of communications.","content_html":"Elise Dowell is Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary. Since joining JTS in 2002, Elise has lead transformational communications efforts, upgraded their recruitment marketing program, and won two Emmy Awards. She sat down with us to share lessons she has learned over her illustrious career, focusing on how to collaborate more effectively and build organizational alignment around the value of communications.
","summary":"Elise Dowell, Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary, shares the lessons she's learned about collaboration as a nonprofit communications leader.","date_published":"2018-11-28T10:45:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/4a08d36b-4533-4d70-8ceb-bf290f691980.mp3","mime_type":"audio/mp3","size_in_bytes":11108680,"duration_in_seconds":1063}]},{"id":"f5762d7d-5502-4470-bf22-4df9c10499c1","title":"Episode 22: What are the ingredients of great storytelling?","url":"https://bigduck.fireside.fm/22","content_text":"Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories.","content_html":"Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories.
","summary":"A compelling story is a powerful tool nonprofits can use to engage, inspire, and move people to act. Jenny Dyson, Creative Director of Pencil, shares tips on how to start telling yours.","date_published":"2018-11-14T15:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/f5762d7d-5502-4470-bf22-4df9c10499c1.mp3","mime_type":"audio/mp3","size_in_bytes":10299215,"duration_in_seconds":1028}]},{"id":"9211cf5f-65f7-48ee-9465-3b42b1293511","title":"Episode 21: How can communications help development?","url":"https://bigduck.fireside.fm/21","content_text":"Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from Samantha Coolidge, New York Area Director of Advancement at Moishe House, Margaret Fredrickson from Graham Pelton, Leslie Weber, Deputy Executive Director for External Relations at Hudson Guild, Gary Weinberg, President of DM Pros, Cathy J. Sharp, Director of Development and Communications at Care for the Homeless, Simone Joyaux, author and consultant, and Arik Thormahlen, Director of Development, New York Eye and Ear Infirmary at Mount Sinai Health System. Then, Farra and Sarah have a candid conversation about the relationship between development and communications, sharing tips for building stronger donor communications.","content_html":"Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from Samantha Coolidge, New York Area Director of Advancement at Moishe House, Margaret Fredrickson from Graham Pelton, Leslie Weber, Deputy Executive Director for External Relations at Hudson Guild, Gary Weinberg, President of DM Pros, Cathy J. Sharp, Director of Development and Communications at Care for the Homeless, Simone Joyaux, author and consultant, and Arik Thormahlen, Director of Development, New York Eye and Ear Infirmary at Mount Sinai Health System. Then, Farra and Sarah have a candid conversation about the relationship between development and communications, sharing tips for building stronger donor communications.
","summary":"Big Duck goes to Fundraising Day 2018 and asks rockstars in the fundraising world one question: What can communications do to support development? Tune in to hear their answers—and more.","date_published":"2018-10-31T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9211cf5f-65f7-48ee-9465-3b42b1293511.mp3","mime_type":"audio/mp3","size_in_bytes":11860185,"duration_in_seconds":1182}]},{"id":"9985a768-afe0-477f-bd98-0a8ac2fa873a","title":"Episode 20: How do you get affiliates to speak with one voice?","url":"https://bigduck.fireside.fm/20","content_text":"Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.","content_html":"Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.
","summary":"Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook.","date_published":"2018-10-17T16:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9985a768-afe0-477f-bd98-0a8ac2fa873a.mp3","mime_type":"audio/mp3","size_in_bytes":12305616,"duration_in_seconds":883}]},{"id":"bec5511d-18d5-4613-8a19-ab67c62073e1","title":"Episode 19: How can you get your new brand to stick?","url":"https://bigduck.fireside.fm/19","content_text":"In this episode of the Smart Communications Podcast, Ally Dommu, Big Duck’s Director of Strategy, shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste.","content_html":"In this episode of the Smart Communications Podcast, Ally Dommu, Big Duck’s Director of Strategy, shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste.
","summary":"As a nonprofit’s rebrand comes to a close, the task of getting the brand to take hold—and stay alive—begins. Tune in to learn what nonprofits need internally to ensure their new brand sticks.","date_published":"2018-10-10T10:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/bec5511d-18d5-4613-8a19-ab67c62073e1.mp3","mime_type":"audio/mpeg","size_in_bytes":13327940,"duration_in_seconds":988}]},{"id":"a4cb8374-2a82-4382-b656-d72db9675949","title":"Episode 18: Should you fire that lousy board member?","url":"https://bigduck.fireside.fm/18","content_text":"Simone Joyaux, author of “Firing Lousy Board Members,” and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like. ","content_html":"Simone Joyaux, author of “Firing Lousy Board Members,” and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like.
","summary":"A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there.\r\n","date_published":"2018-09-19T12:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/a4cb8374-2a82-4382-b656-d72db9675949.mp3","mime_type":"audio/mp3","size_in_bytes":7027218,"duration_in_seconds":701}]},{"id":"60107329-1328-40b2-b596-bb11a68385c2","title":"Episode 17: How can you facilitate great internal communications?","url":"https://bigduck.fireside.fm/17","content_text":"Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.","content_html":"Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.
","summary":"Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org.","date_published":"2018-09-05T15:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/60107329-1328-40b2-b596-bb11a68385c2.mp3","mime_type":"audio/mp3","size_in_bytes":9092086,"duration_in_seconds":906}]},{"id":"9b09a044-da57-47a0-8dfc-1f0ab47fe563","title":"Episode 16: Should nonprofits rebrand when overhauling their websites?","url":"https://bigduck.fireside.fm/16","content_text":"Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul. ","content_html":"Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.
","summary":"Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more.","date_published":"2018-08-22T19:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9b09a044-da57-47a0-8dfc-1f0ab47fe563.mp3","mime_type":"audio/mp3","size_in_bytes":4376138,"duration_in_seconds":435}]},{"id":"59a20281-9d4e-4e94-b6f3-b954635d32ae","title":"Episode 15: How do you articulate your community’s values?","url":"https://bigduck.fireside.fm/15","content_text":"Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.","content_html":"Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.
","summary":"Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively.\r\n","date_published":"2018-08-08T16:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/59a20281-9d4e-4e94-b6f3-b954635d32ae.mp3","mime_type":"audio/mp3","size_in_bytes":9568758,"duration_in_seconds":954}]},{"id":"83911898-d817-4762-91c5-fbcd10993a49","title":"Episode 14: Can we engage audiences with YouTube Live?","url":"https://bigduck.fireside.fm/14","content_text":"Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more. ","content_html":"Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for nonprofits to start their own, and more.
","summary":"Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live.","date_published":"2018-08-01T10:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/83911898-d817-4762-91c5-fbcd10993a49.mp3","mime_type":"audio/mp3","size_in_bytes":9731612,"duration_in_seconds":628}]},{"id":"00ff5b3c-a032-41d0-bf90-2560a19aedf8","title":"Episode 13: Should we digitize our brand guide?","url":"https://bigduck.fireside.fm/13","content_text":"In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.","content_html":"In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.
","summary":"Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides.","date_published":"2018-07-24T16:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/00ff5b3c-a032-41d0-bf90-2560a19aedf8.mp3","mime_type":"audio/mp3","size_in_bytes":7825951,"duration_in_seconds":438}]},{"id":"98f6dad2-ce16-4ca1-a778-9a84b82a2fda","title":"Episode 12: What makes a great nonprofit tagline?","url":"https://bigduck.fireside.fm/12","content_text":"Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization. ","content_html":"Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization.
","summary":"A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline.\r\n","date_published":"2018-07-11T01:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/98f6dad2-ce16-4ca1-a778-9a84b82a2fda.mp3","mime_type":"audio/mp3","size_in_bytes":11902000,"duration_in_seconds":844}]},{"id":"277d9bf2-3651-4dc3-b4d1-323d37c077f5","title":"Episode 11: How can nonprofit leaders take successful sabbaticals?","url":"https://bigduck.fireside.fm/11","content_text":"Jessica González-Rojas, Executive Director of National Latina Institute for Reproductive Health, shares her experiences planning for her sabbatical and the unexpected benefits it brought to her organization. She also shares tips for how nonprofit leaders can prepare for their own sabbaticals and set sabbatical policies for staff. ","content_html":"Jessica González-Rojas, Executive Director of National Latina Institute for Reproductive Health, shares her experiences planning for her sabbatical and the unexpected benefits it brought to her organization. She also shares tips for how nonprofit leaders can prepare for their own sabbaticals and set sabbatical policies for staff.
","summary":"When nonprofit leaders prepare effectively for taking extended time off, it can strengthen their senior team, too. Tune in to learn what it takes to plan and take a successful sabbatical.","date_published":"2018-07-03T02:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/277d9bf2-3651-4dc3-b4d1-323d37c077f5.mp3","mime_type":"audio/mp3","size_in_bytes":14440963,"duration_in_seconds":1099}]},{"id":"1533a842-0981-44c5-887c-d95da29f87d9","title":"Episode 10: What words should you avoid?","url":"https://bigduck.fireside.fm/10","content_text":"Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.","content_html":"Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.
","summary":"Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in.","date_published":"2018-06-27T08:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/1533a842-0981-44c5-887c-d95da29f87d9.mp3","mime_type":"audio/mp3","size_in_bytes":9687844,"duration_in_seconds":624}]},{"id":"afcec32b-e25b-4217-abc2-a4c341293d1c","title":"Episode 9: Why is it so hard to raise awareness?","url":"https://bigduck.fireside.fm/9","content_text":"To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. ","content_html":"To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.
","summary":"To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind. ","date_published":"2018-06-13T08:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/afcec32b-e25b-4217-abc2-a4c341293d1c.mp3","mime_type":"audio/mp3","size_in_bytes":8662371,"duration_in_seconds":520}]},{"id":"6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d","title":"Episode 8: How are organizational values and personality different?","url":"https://bigduck.fireside.fm/8","content_text":"Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.","content_html":"Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.
","summary":"Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.","date_published":"2018-05-30T08:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/6bcc8bf2-7403-41ce-bb59-f10d3bde7c9d.mp3","mime_type":"audio/mp3","size_in_bytes":10712333,"duration_in_seconds":727}]},{"id":"9d0b5f01-ad0c-41bb-ac56-844f4a669aaf","title":"Episode 7: Are events and galas still effective?","url":"https://bigduck.fireside.fm/7","content_text":"Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more. ","content_html":"Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more.
","summary":"","date_published":"2018-05-16T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/9d0b5f01-ad0c-41bb-ac56-844f4a669aaf.mp3","mime_type":"audio/mp3","size_in_bytes":10894331,"duration_in_seconds":745}]},{"id":"37235730-8c9c-4ab0-a317-1f84d6e733ed","title":"Episode 6: How do you get feedback from a working group?","url":"https://bigduck.fireside.fm/6","content_text":"When materials need to be reviewed by working groups, committees, and senior level staff, project managers must master the art of getting consolidated feedback and, in some cases, herding cats. In this episode of the Smart Communications Podcast, Maya Ovrutsky, one of Big Duck’s expert Relationship Managers, shares her strategies for keeping projects moving smoothly.","content_html":"When materials need to be reviewed by working groups, committees, and senior level staff, project managers must master the art of getting consolidated feedback and, in some cases, herding cats. In this episode of the Smart Communications Podcast, Maya Ovrutsky, one of Big Duck’s expert Relationship Managers, shares her strategies for keeping projects moving smoothly.
","summary":"","date_published":"2018-05-01T17:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/37235730-8c9c-4ab0-a317-1f84d6e733ed.mp3","mime_type":"audio/mp3","size_in_bytes":8777683,"duration_in_seconds":534}]},{"id":"d47f9aa7-0090-4cbe-8d57-6bcd6c63561b","title":"Episode 5: How can nonprofits use photography well?","url":"https://bigduck.fireside.fm/5","content_text":"Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.","content_html":"Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.
","summary":"The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. \r\n","date_published":"2018-04-25T13:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/d47f9aa7-0090-4cbe-8d57-6bcd6c63561b.mp3","mime_type":"audio/mp3","size_in_bytes":8433789,"duration_in_seconds":499}]},{"id":"b4cb165d-5aa3-4205-b593-14322661f809","title":"Episode 4: How do we communicate without communications staff?","url":"https://bigduck.fireside.fm/4","content_text":"Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.","content_html":"Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.
","summary":"Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.","date_published":"2018-04-11T12:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/b4cb165d-5aa3-4205-b593-14322661f809.mp3","mime_type":"audio/mp3","size_in_bytes":10830527,"duration_in_seconds":738}]},{"id":"5e7959ea-f915-4b9a-8638-dd7d1ae54349","title":"Episode 3: What's the board's role in branding?","url":"https://bigduck.fireside.fm/3","content_text":"Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.","content_html":"Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.
","summary":"Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.","date_published":"2018-04-02T14:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/5e7959ea-f915-4b9a-8638-dd7d1ae54349.mp3","mime_type":"audio/mp3","size_in_bytes":9624850,"duration_in_seconds":691}]},{"id":"75f33463-9585-4f39-9117-30bcdf328520","title":"Episode 2: When is it okay to use jargon?","url":"https://bigduck.fireside.fm/2","content_text":"Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.","content_html":"Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.
","summary":"Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.","date_published":"2018-04-02T13:45:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/75f33463-9585-4f39-9117-30bcdf328520.mp3","mime_type":"audio/mp3","size_in_bytes":6770518,"duration_in_seconds":406}]},{"id":"02988738-0967-488e-a1be-111415fccd71","title":"Episode 1: Welcome to the Smart Communications Podcast!","url":"https://bigduck.fireside.fm/1","content_text":"The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. \n\nThe Smart Communications Podcast is hosted by Sarah Durham, CEO of Big Duck and produced by Marcus DePaula. Our music is by Broke for Free. ","content_html":"The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
\n\nThe Smart Communications Podcast is hosted by Sarah Durham, CEO of Big Duck and produced by Marcus DePaula. Our music is by Broke for Free.
","summary":"The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. ","date_published":"2018-04-02T13:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/2fe01c10-b768-4ba0-8421-46957b34729e/02988738-0967-488e-a1be-111415fccd71.mp3","mime_type":"audio/mp3","size_in_bytes":3823874,"duration_in_seconds":111}]}]}